Evolution of Shopper Marketing for CPG brands

Presented by

May 6, 2020

May

6

-

,

CPG marketers in today’s world are demanding a tighter link between their brand and shopper marketing to get the sale. The revolutionary impact of mobile, digital platforms, and voice-enabled connected devices has transformed the way people shop and engage with categories, brands and stores. And in today’s current conditions, consumers are engaging more heavily with e-commerce solutions for goods they previously purchased in-store - based on brand reputation, content and product availability.

Join this session to hear from Kellogg + Pandora how consumer adaptations today may have a permanent impact on the way consumers shop for years to come.

Featuring

AGENDA

3:00pm EDT Fireside Chat

Brittney Williams, Director Global Omni-Shopper Marketing Strategy, Kellogg's

Moderated By: Barret Roberts, VP Head of Industry CPG, Pandora Media

3:40pm EDT It’s a Wrap


AGENDA

3:00pm EDT Fireside Chat

Brittney Williams, Director Global Omni-Shopper Marketing Strategy, Kellogg's

Moderated By: Barret Roberts, VP Head of Industry CPG, Pandora Media

3:40pm EDT It’s a Wrap


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