Evolution of Shopper Marketing for CPG brands
May 6, 2020
CPG marketers in today’s world are demanding a tighter link between their brand and shopper marketing to get the sale. The revolutionary impact of mobile, digital platforms, and voice-enabled connected devices has transformed the way people shop and engage with categories, brands and stores. And in today’s current conditions, consumers are engaging more heavily with e-commerce solutions for goods they previously purchased in-store - based on brand reputation, content and product availability.
Join this session to hear from Kellogg + Pandora how consumer adaptations today may have a permanent impact on the way consumers shop for years to come.