Redefining ‘Audience’ to Expand Your Brand’s Reach
May 30, 2019
Redefining Audience to Expand Your Brand’s Reach
Identifying target audiences and effectively reaching them is critical to brand success. But often, brands fall back to standard demographics age, marital status, income, geography to characterize their targets. Applying social analytics to the vast trove of social data, brands can go way beyond traditional demographics to uncover and target significant untapped audiences based on many other characteristics. Defining these audiences and understanding their common positive sentiment drivers, brands can create on-target promotions to expand reach significantly.
Register for this lively webinar, Redefining Audience to Expand Your Brand’s Reach, to hear from Ted Rubin and Mike Baglietto on how to:
- Identify passionate new audience segments using social listening
- Grow engagement and sentiment through well-targeted, measurable campaigns
- Brands likeÂ Toyota, iHeartMedia and Taco Bell use social analytics for significantly richer audience profiling.