Programmatic's Five Deadly Sins (and How To Avoid Them)
August 1, 2018
Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.
Join Ofer Oved, Chief Strategy Officer and Alexandra Man, Head of Product at Hiro Media as they lift the cover off the black box to examine programmatic’s inner workings and explain it in simple, easy-to-understand terms...and how to avoid the "five deadly sins."