Pivoting Brand Strategy Through Times of Change
October 23, 2020
Consumer behavior patterns have changed drastically over the past 7 months forcing brands to not only adopt new marketing strategies, but in many cases, pull a 180 on their business models. Whether it's creative tactics, curbside offerings, or new subscription plans, it comes down to customer centricity. In this session, learn how Panera has remained nimble and shifted their messaging while continuing to be innovative and appeal to customer needs. How have customers responded? Will these changes stick? What does the future look like? Tune in to find out!