Brand Innovators 2021 Media Buying Summit
Presented by
April 28, 2021
April
28
-
29
,
2021
David Teicher, Chief Content Officer, Brand Innovators
Melissa Grady, Chief Marketing Officer, Cadillac
Rob Master, Vice President, Media & Digital Engagement, Unilever
Jill Toscano, Vice President, Head of Media, Walmart
PetCo CMO, Tariq Hassan, and VP of Media, Jay Altschuler, will look at how marketing and media work together, how creativity and data are the ultimate partners, and how industry leaders can build a world-class next generation team that accounts for the ever expanding media ecosystem, new tools, technologies, behaviors, platforms, and disciplines.
This discussion will explore both challenges and opportunities, as brands continuously refine their media and investment strategies, ensuring they are connecting to, and engaging with, consumers in the most compelling and relevant ways possible.
Jay Altschuler, Vice President, Media, PetCo
Tariq Hassan, Chief Marketing Officer, PetCo
Shenan Reed, Senior Vice President, Head of Media, L’Oreal
This discussion will explore the idea of media planning amidst a crisis, what happened to Hilton’s media buying and investment plan over the past year, and what’s happening now as the brand pivots into recovery. Hilton’s Sr. Director of Media Strategy and Planning, Rebecca Panico will address how all that, coupled with the changing landscape, has impacted how Hilton thinks about media strategies, and their new investment philosophy.
Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton
David Teicher, Chief Content Officer, Brand Innovators
Mike Sallette, Vice President, Media, Danone
Mike Scafidi, Director, Global Media & Consumer Data, PepsiCo
Christopher Thomas-Moore, Vice President – Media, Digital Marketing, Product/Menu Development, Global Marketing, Domino’s Pizza
Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard
Brian Pruitt, Vice President, Media Strategy and Planning, Inspire Brands
