Brand Innovators 2021 Media Buying Summit

Presented by

April 28, 2021

April

28

-

29

,

2021

Featuring

AGENDA

Day 1 – April 28, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:15am ET

CMO Chat: Data Driven Marketing

Melissa Grady, Chief Marketing Officer, Cadillac

12:00pm ET

Fireside Chat: The 2021 Digital Video Landscape & In-Housing Movement

Rob Master, Vice President, Media & Digital Engagement, Unilever

12:50pm ET

Fireside Chat

Jill Toscano, Vice President, Head of Media, Walmart

1:40pm ET

Fireside Chat: Media & Marketing

PetCo CMO, Tariq Hassan, and VP of Media, Jay Altschuler, will look at how marketing and media work together, how creativity and data are the ultimate partners, and how industry leaders can build a world-class next generation team that accounts for the ever expanding media ecosystem, new tools, technologies, behaviors, platforms, and disciplines.

This discussion will explore both challenges and opportunities, as brands continuously refine their media and investment strategies, ensuring they are connecting to, and engaging with, consumers in the most compelling and relevant ways possible.

Jay Altschuler, Vice President, Media, PetCo

Tariq Hassan, Chief Marketing Officer, PetCo

2:25pm ET

Fireside Chat

Shenan Reed, Senior Vice President, Head of Media, L’Oreal

3:00pm ET

Fireside Chat: Media Planning in a Crisis...and a Recovery

This discussion will explore the idea of media planning amidst a crisis, what happened to Hilton’s media buying and investment plan over the past year, and what’s happening now as the brand pivots into recovery. Hilton’s Sr. Director of Media Strategy and Planning, Rebecca Panico will address how all that, coupled with the changing landscape, has impacted how Hilton thinks about media strategies, and their new investment philosophy.

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

3:45pm ET

Fireside Chat

4:30pm ET

Wrap-Up

Day 2 – April 29, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:05am ET

Keynote

11:25am ET

Fireside Chat

11:55am ET

Fireside Chat

Mike Sallette, Vice President, Media, Danone

12:30pm ET

Fireside Chat

1:05pm ET

The Death of the Cookie: What’s Next & How Brands Can Adapt?

Mike Scafidi, Director, Global Media & Consumer Data, PepsiCo

1:40pm ET

Fireside Chat

Christopher Thomas-Moore, Vice President – Media, Digital Marketing, Product/Menu Development, Global Marketing, Domino’s Pizza

2:25pm ET

Fireside Chat

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

3:10pm ET

Fireside Chat

Brian Pruitt, Vice President, Media Strategy and Planning, Inspire Brands

4:00pm ET

Fireside Chat

4:45pm ET

Wrap-Up

AGENDA

Day 1 – April 28, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:15am ET

CMO Chat: Data Driven Marketing

Melissa Grady, Chief Marketing Officer, Cadillac

12:00pm ET

Fireside Chat: The 2021 Digital Video Landscape & In-Housing Movement

Rob Master, Vice President, Media & Digital Engagement, Unilever

12:50pm ET

Fireside Chat

Jill Toscano, Vice President, Head of Media, Walmart

1:40pm ET

Fireside Chat: Media & Marketing

PetCo CMO, Tariq Hassan, and VP of Media, Jay Altschuler, will look at how marketing and media work together, how creativity and data are the ultimate partners, and how industry leaders can build a world-class next generation team that accounts for the ever expanding media ecosystem, new tools, technologies, behaviors, platforms, and disciplines.

This discussion will explore both challenges and opportunities, as brands continuously refine their media and investment strategies, ensuring they are connecting to, and engaging with, consumers in the most compelling and relevant ways possible.

Jay Altschuler, Vice President, Media, PetCo

Tariq Hassan, Chief Marketing Officer, PetCo

2:25pm ET

Fireside Chat

Shenan Reed, Senior Vice President, Head of Media, L’Oreal

3:00pm ET

Fireside Chat: Media Planning in a Crisis...and a Recovery

This discussion will explore the idea of media planning amidst a crisis, what happened to Hilton’s media buying and investment plan over the past year, and what’s happening now as the brand pivots into recovery. Hilton’s Sr. Director of Media Strategy and Planning, Rebecca Panico will address how all that, coupled with the changing landscape, has impacted how Hilton thinks about media strategies, and their new investment philosophy.

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

3:45pm ET

Fireside Chat

4:30pm ET

Wrap-Up

Day 2 – April 29, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:05am ET

Keynote

11:25am ET

Fireside Chat

11:55am ET

Fireside Chat

Mike Sallette, Vice President, Media, Danone

12:30pm ET

Fireside Chat

1:05pm ET

The Death of the Cookie: What’s Next & How Brands Can Adapt?

Mike Scafidi, Director, Global Media & Consumer Data, PepsiCo

1:40pm ET

Fireside Chat

Christopher Thomas-Moore, Vice President – Media, Digital Marketing, Product/Menu Development, Global Marketing, Domino’s Pizza

2:25pm ET

Fireside Chat

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

3:10pm ET

Fireside Chat

Brian Pruitt, Vice President, Media Strategy and Planning, Inspire Brands

4:00pm ET

Fireside Chat

4:45pm ET

Wrap-Up

SUB EVENTS

No items found.

SPEAKERS

SPONSORS

MARQUEE SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER
Please select the day you would like to register for:

Register

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.