Marketing to the LGBTQ+ Community

Presented by

June 29, 2020

June

29

-

,

The Brand Innovators team is committed to keeping our community engaged, educated, and inspired. No matter the format, we will continue to find new ways to provide value to our community of industry innovators and leadership, like yourself.

We are thrilled to bring you the first Brand Innovators Pride Month & LGBTQ+ Livecast Summit. In this program, we'll be covering the ways in which brands have engaged with, and supported, the LGBTQ+ Community, as well as hearing from some of the most influential LGBTQ+ leaders in marketing. Topics will include (virtual) Pride Activations; meaningful and authentic work with the LGBTQ+ community; equity, diversity, and inclusion initiatives; and how brands can support LGBTQ+ Media.

Featuring

AGENDA

(All times are in EDT)

Full Day

Hosted By:

Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

Patrick Buchanan, Senior Director, Brand Marketing. Bravado at Universal Music Group

11:00am

Welcome

Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

11:10 am

Keynote

Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

11:30am

Fireside Chat

Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

Moderated By: Jill Jacobson, Head of Health & Pharmaceutical, Nativo

12:15pm

Fireside Chat

Randall Tucker, SVP-Chief Inclusion Officer, Mastercard

Moderated By: Stephen Macias, EVP, Diversity and Inclusion Consumer Consumer Strategies, Rogers & Cowan

1:00pm

Keynote

Graham Nolan, PR Consultant + Do the WeRQ Co-Chair, Storytelling & Partnerships

1:15pm

Fireside Chat

Frankie Grande, Singer/Dancer/Producer/Influencer/Streamer

Moderated By: Dino Hainline, Head of Creative Strategy, Influential

1:50pm

Fireside Chat

Jessica Giaganspero, Director, Enterprise Supply Chain Communications, Johnson & Johnson

Reed Harris, Sr. Customer Development Manager, Vogue International, Johnson & Johnson

2:35pm

Fireside Chat

Stacy Taffet, VP Water+, PepsiCo

Moderated By: Bill Hildebolt, CEO and Co-Founder, gen.video

3:15pm

Fireside Chat

Greg Jones, Senior Officer, Corporate Engagement Hetrick-Martin Institute

Moderated By: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil

4:00pm

Fireside Chat

Tre Borden, Principal and Owner, Tre Borden /Co.

Moderated By: Jessica Schaefer, CEO & Founder, Bevel4

4:30pm

Fireside Chat

Travis Freeman, Head of Global Media, Uber

Moderated By: Adrianne Smith, Global Director of Inclusion and Diversity, WPP

5:00pm

Wrap-Up



AGENDA

(All times are in EDT)

Full Day

Hosted By:

Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

Patrick Buchanan, Senior Director, Brand Marketing. Bravado at Universal Music Group

11:00am

Welcome

Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

11:10 am

Keynote

Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

11:30am

Fireside Chat

Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing

Moderated By: Jill Jacobson, Head of Health & Pharmaceutical, Nativo

12:15pm

Fireside Chat

Randall Tucker, SVP-Chief Inclusion Officer, Mastercard

Moderated By: Stephen Macias, EVP, Diversity and Inclusion Consumer Consumer Strategies, Rogers & Cowan

1:00pm

Keynote

Graham Nolan, PR Consultant + Do the WeRQ Co-Chair, Storytelling & Partnerships

1:15pm

Fireside Chat

Frankie Grande, Singer/Dancer/Producer/Influencer/Streamer

Moderated By: Dino Hainline, Head of Creative Strategy, Influential

1:50pm

Fireside Chat

Jessica Giaganspero, Director, Enterprise Supply Chain Communications, Johnson & Johnson

Reed Harris, Sr. Customer Development Manager, Vogue International, Johnson & Johnson

2:35pm

Fireside Chat

Stacy Taffet, VP Water+, PepsiCo

Moderated By: Bill Hildebolt, CEO and Co-Founder, gen.video

3:15pm

Fireside Chat

Greg Jones, Senior Officer, Corporate Engagement Hetrick-Martin Institute

Moderated By: Alessandra Antenucci, Senior Director, Global Brand Marketing, Fossil

4:00pm

Fireside Chat

Tre Borden, Principal and Owner, Tre Borden /Co.

Moderated By: Jessica Schaefer, CEO & Founder, Bevel4

4:30pm

Fireside Chat

Travis Freeman, Head of Global Media, Uber

Moderated By: Adrianne Smith, Global Director of Inclusion and Diversity, WPP

5:00pm

Wrap-Up



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