Marketing to Gen Z

Presented by

November 16, 2020

November

16

-

,

Featuring

AGENDA

1:00pm

Welcome Remarks

Isabel Baer, Virtual Events Manager, Brand Innovators

Guest Emcee: David Armano, Interim CMO, Suzy

1:05pm

Panel

Ashley Booker, Mountain Dew Brand Lead: NBA Partnership, Music and Cultural Engagement Strategies, PepsiCo

Angelic Vendette, Global Head of Social Media Marketing & Influencers, Stitch Fix

Moderated By: Gabrielle Heyman, Head of Global Advertising Sales, Zynga

1:50pm

Panel

Andrea Chen, Vice President, Campaign Planning & Management, HBO Max, WarnerMedia

Robbie Tseng, Vice President, Head of Growth Marketing Design, HBO Max, WarnerMedia

Moderated By: Ed McCormack, Vice President, Commercial Operations & Development, Teads

2:15pm

Fireside Chat

Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants

Moderated By: Brett Gentry, SVP, North American Sales, Gimbal

2:55pm

Keynote

Rob Smith, CEO, Co-Founder, The Phluid Project

3:40pm

Fireside Chat

Marquise Watts, President of Brand Strategy, Klutch Sports Group

Moderated By: Dianna Dilworth, Managing Editor, Brand Innovators

4:25pm

Fireside Chat

Samantha Rippon, Director of Social & Digital Media, SEC

Moderated By: Brandon Nutting, Ph.D., Director of Data Science and Advanced Analytics, MVP

5:00pm

Fireside Chat

Britney Davis, Vice President, Artist Relations, Marketing, Special Projects, Capitol Music Group

Moderated By: Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

5:30pm

Wrap-Up

AGENDA

1:00pm

Welcome Remarks

Isabel Baer, Virtual Events Manager, Brand Innovators

Guest Emcee: David Armano, Interim CMO, Suzy

1:05pm

Panel

Ashley Booker, Mountain Dew Brand Lead: NBA Partnership, Music and Cultural Engagement Strategies, PepsiCo

Angelic Vendette, Global Head of Social Media Marketing & Influencers, Stitch Fix

Moderated By: Gabrielle Heyman, Head of Global Advertising Sales, Zynga

1:50pm

Panel

Andrea Chen, Vice President, Campaign Planning & Management, HBO Max, WarnerMedia

Robbie Tseng, Vice President, Head of Growth Marketing Design, HBO Max, WarnerMedia

Moderated By: Ed McCormack, Vice President, Commercial Operations & Development, Teads

2:15pm

Fireside Chat

Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants

Moderated By: Brett Gentry, SVP, North American Sales, Gimbal

2:55pm

Keynote

Rob Smith, CEO, Co-Founder, The Phluid Project

3:40pm

Fireside Chat

Marquise Watts, President of Brand Strategy, Klutch Sports Group

Moderated By: Dianna Dilworth, Managing Editor, Brand Innovators

4:25pm

Fireside Chat

Samantha Rippon, Director of Social & Digital Media, SEC

Moderated By: Brandon Nutting, Ph.D., Director of Data Science and Advanced Analytics, MVP

5:00pm

Fireside Chat

Britney Davis, Vice President, Artist Relations, Marketing, Special Projects, Capitol Music Group

Moderated By: Andrew Hampp, Entertainment Marketing Consultant, Brand Innovators

5:30pm

Wrap-Up

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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