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Marketing to Gen Z

Presented by

March 30, 2021

March

30

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,

AGENDA
Sub Events
SPEAKERS
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Featuring

AGENDA

12:00pm ET

Welcome Remarks

Arielle Russo, Manager of Content & Community, Brand Innovators

Guest Emcees: Ziad Ahmed, Founder & Chief Executive Officer, JUV Consulting

Maia Ervin, Chief People Officer, JUV Consulting

12:05pm ET

40 Under 40 Panel

Katie Berry, Director, Agency Relations, U.S. Bank

Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER

Aynat Ravin, Director, M Live – Social Media Command Center, Marriott International

Moderated By: Tiffanie Petett, Director of Strategic Partnerships, Influential

12:40pm ET

Fireside Chat

Chris Epple, Vice President of Marketing, Americas, HARMAN International

Moderated By: Jimmy Hutcheson, Chief Executive Officer, SPIN

1:20pm ET

Fireside Chat

Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty

Moderated By: Rachel Bennington, Vice President, CPG, GroundTruth

2:00pm ET

Fireside Chat

Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

Moderated By: Jamie Power, Chief Data Officer & COO of ATV, Cadent

2:40pm ET

Born into Digital: Social Strategies to Champion Gen Z

Ashley Schapiro, Vice President of Global Media, Performance Marketing, Social, Influencers, PR & International, American Eagle Outfitters Inc.

Moderated By: Laurie Mahoney, Director, Industry & Product Marketing, Neustar

3:20pm ET

Fireside Chat

Erin Goldson, Brand Manager - Dove, Unilever

Moderated By: Janna Ritzcovan Synovec, Head of Marketing, IBM Watson Advertising and Weather

4:00pm ET

Fireside Chat

James Clarke, Senior Director, Media Strategy & CRM, Frito-Lay North America

Moderated By: Sean Horvath, Chief Revenue Officer, StreamElements

4:40pm ET

From A to Gen Z: Brands that Meet Us Where We Are

Carmen Carroll, Senior Partner, Director of Social Media, JUV Consulting

Maia Ervin, Chief People Officer, JUV Consulting

Olivia Frary, Marketing and Partnerships Strategist, JUV Consulting

Spencer Hoddeson, Global Brand Marketing & Activations, Sr. Specialist, Verizon Media & Yahoo

Monica Rigali, Head of Marketing, Jansport and Eagle Creek, VF Corporation

5:20pm ET

Wrap-Up

‍

AGENDA

12:00pm ET

Welcome Remarks

Arielle Russo, Manager of Content & Community, Brand Innovators

Guest Emcees: Ziad Ahmed, Founder & Chief Executive Officer, JUV Consulting

Maia Ervin, Chief People Officer, JUV Consulting

12:05pm ET

40 Under 40 Panel

Katie Berry, Director, Agency Relations, U.S. Bank

Rachel McLaughlin, Head of Brand Marketing, MADE BY GATHER

Aynat Ravin, Director, M Live – Social Media Command Center, Marriott International

Moderated By: Tiffanie Petett, Director of Strategic Partnerships, Influential

12:40pm ET

Fireside Chat

Chris Epple, Vice President of Marketing, Americas, HARMAN International

Moderated By: Jimmy Hutcheson, Chief Executive Officer, SPIN

1:20pm ET

Fireside Chat

Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty

Moderated By: Rachel Bennington, Vice President, CPG, GroundTruth

2:00pm ET

Fireside Chat

Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

Moderated By: Jamie Power, Chief Data Officer & COO of ATV, Cadent

2:40pm ET

Born into Digital: Social Strategies to Champion Gen Z

Ashley Schapiro, Vice President of Global Media, Performance Marketing, Social, Influencers, PR & International, American Eagle Outfitters Inc.

Moderated By: Laurie Mahoney, Director, Industry & Product Marketing, Neustar

3:20pm ET

Fireside Chat

Erin Goldson, Brand Manager - Dove, Unilever

Moderated By: Janna Ritzcovan Synovec, Head of Marketing, IBM Watson Advertising and Weather

4:00pm ET

Fireside Chat

James Clarke, Senior Director, Media Strategy & CRM, Frito-Lay North America

Moderated By: Sean Horvath, Chief Revenue Officer, StreamElements

4:40pm ET

From A to Gen Z: Brands that Meet Us Where We Are

Carmen Carroll, Senior Partner, Director of Social Media, JUV Consulting

Maia Ervin, Chief People Officer, JUV Consulting

Olivia Frary, Marketing and Partnerships Strategist, JUV Consulting

Spencer Hoddeson, Global Brand Marketing & Activations, Sr. Specialist, Verizon Media & Yahoo

Monica Rigali, Head of Marketing, Jansport and Eagle Creek, VF Corporation

5:20pm ET

Wrap-Up

‍

SUB EVENTS

No items found.

SPEAKERS

Ziad Ahmed

Founder & Chief Executive Officer, JUV Consulting

Maia Ervin

Chief People Officer, JUV Consulting

Katie Berry

Director, Agency Relations, U.S. Bank

Rachel McLaughlin

Head of Brand Marketing, MADE BY GATHER

Aynat Ravin

Director, M Live – Social Media Command Center, Marriott International

Tiffanie Petett

Director of Strategic Partnerships, Influential

Chris Epple

Vice President of Marketing, Americas, HARMAN International

Jimmy Hutcheson

CEO, SPIN

Gayitri Budhraja

Vice President, Brand, e.l.f. Beauty

Rachel Bennington

VP, CPG, GroundTruth

Alma Salazar

Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

Jamie Power

Chief Data Officer & COO of ATV, Cadent

Ashley Schapiro

VP Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc.

Laurie Mahoney

Director, Industry & Product Marketing, Neustar

Erin Goldson

Brand Manager - Dove, Unilever

Janna Ritzcovan Synovec

Head of Marketing, IBM Watson Advertising and Weather

James Clarke

Senior Director, Media Strategy & CRM, Frito-Lay North America

Sean Horvath

Chief Revenue Officer, StreamElements

Carmen Carroll

Senior Partner, Director of Social Media, JUV Consulting

Olivia Frary

Marketing and Partnerships Strategist, JUV Consulting

Spencer Hoddeson

Global Brand Marketing & Activations, Sr. Specialist, Verizon Media & Yahoo

Monica Rigali

Head of Marketing, Jansport and Eagle Creek, VF Corporation

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