Marketing Leadership

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October 19, 2021

October

19

-

22

,

2021

0
0

Featuring

AGENDA

Day 1 – Tuesday, October 19, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Denya Chinquee, Senior Director of Research, Ad Sales, ViacomCBS

10:15am ET

Culture of Influence

Influencers today are no longer confined to individual platforms and can transcend categories, yet the language we have around them is loose and limited. As the industry builds to an anticipated $15B globally, influence marketing has permeated all aspects of culture, ultimately becoming more fluid and difficult to define. In this session, brands looking to engage creators will get an insider's view of four critical shifts –– based on a newly released culture-forward study from ViacomCBS connecting with more than 1,200 creators and audiences –– and hear from the EyeQ program’s leaders about how they use Influence to drive brand awareness, trust and affinity.

Angel Bellon, Senior Director, Creative Strategy & Cultural Intelligence, ViacomCBS

Shivani Gorle, Senior Manager, Creative Strategy & Cultural Intelligence, ViacomCBS

10:45am ET

Keynote

Jill Baskin, Chief Marketing Officer, The Hershey Company

11:10am ET

Fireside Chat

Jill Baskin, Chief Marketing Officer, The Hershey Company

Moderated By: Tyler Kelly, President, Centro

11:30am ET

Fireside Chat

Tyrrell Schmidt, Chief Marketing Officer, TD Bank

Moderated By: Jodi Senese, CMO, Outfront Media

12:05pm ET

Keynote

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance

12:25pm ET

Fireside Chat

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance

Jen DaSilva, President, Berlin Cameron

Moderated By: Susan Rothwell, CRO, Vericast

1:00pm ET

Keynote

Yin Woon Rani, Chief Executive Officer, MilkPEP

1:25pm ET

Fireside CHat

Yin Woon Rani, Chief Executive Officer, MilkPEP

Moderated By: Gabrielle Theroux, National Account Executive, Intersection

2:00pm ET

Fireside Chat

Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines

Moderated By: Gloria Stitt, VP of Marketing, Joyned

2:35pm ET

Fireside Chat

Andrea Sengara, Head of Marketing, Campari USA

Moderated By: Donny Dvorin, Head of Sales, Brave

3:05pm ET

Fireside Chat

Lindsay Horrigan, Global Head Consumer Marketing & General Manager of Subscriptions, Bloomberg Media

Moderated By: Toby Mckenna, Senior Vice President, Client Development, Centro

3:35pm ET

POV

4:05pm ET

Fireside Chat

Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants

Moderated By: Michelle Myler, West Coast Regional Sales Manager, Premion

4:35pm ET

Fireside Chat

Jessica Jensen, Chief Marketing Officer, Indeed.com

Moderated By: Donna Speciale, President of Advertising Sales & Marketing, Univision Communications Inc.

5:15pm ET

Wrap-Up

Day 2 – Wednesday, October 20, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Pete Chelala, VP, Digital Media Sales, ViacomCBS

10:15am ET

Unlocking Influence: Nickelodeon & Pirate’s Booty Share Success

ViacomCBS has a powerhouse Branded Content & Influencer Marketing team that sits at the intersection of insight and inspiration, marrying art and science to build effective advertising programs. This panel will feature Devon Rubenstein, Brand Manager at Amplify Snack Brands, along with ViacomCBS marketers who will provide a look into a successful collaboration between two world-class brands, Nickelodeon & Pirates Booty. They’ll highlight the tactics and principles that contributed to driving positive business outcomes, while sharing how they’re thinking about the evolution of the rapidly inflating influencer landscape and where it fits into their overall strategies.

Lisa Bull, Vice President, Integrated Marketing, Velocity, ViacomCBS

Daion Morton, Senior Manager, Talent, Digital Integrated Marketing, ViacomCBS

Devon Rubenstein, Brand Manager, Amplify Snack Brands

10:45am ET

Fireside Chat - Media Outlook 2022

Sophie Kelly, Sr. Vice President, Whiskeys Portfolio - North America, Diageo

Franke Rodriguez,  Partner & CEO, Anomaly

Moderated By: Adam Frischer, Head of East Coast Sales & Brand Partnerships, Tastemade

11:25am ET

Fireside Chat - Media Outlook 2022

Jesse Laskaris, Global Director - Performance Marketing Data, Operations & Technology, Disney Streaming Services

Moderated By: Tim Smith, General Manager, Global Client Development, The Trade Desk

12:05pm ET

Fireside Chat - Media Outlook 2022

Marla Skiko, US & Global Head of Media, Ford

Moderated By: Susan Larkin, Chief Operating Officer, Audacy

12:45pm ET

Fireside Chat

Rafael Almeida, Head of Retail Media Activation, Bayer

Moderated By: Todd Ulise, SVP Sales and Marketing, Ad.net

1:15pm ET

Fireside Chat

Claudine Patel, Chief Marketing Officer, Post Consumer Brands

Moderated By: Lesa Nikolai, Head of Client Partnerships, Ampersand

1:45pm ET

Fireside Chat

Kenny Mitchell, Chief Marketing Officer, Snap 

Moderated By: David Teicher, Chief Content Officer, Brand Innovators

2:30pm ET

Fireside Chat

Linda Bethea, Head of Marketing, Danone

Moderated By: Bill Todd, CRO, AdTheorent

3:05pm ET

POV

Shawn Riegsecker, CEO, Centro

3:20pm ET

Key in on How Consumers Discover Music Today

New research from The Harris Poll and R&CPMK uncovers hidden insights on how songs become popular and the platforms driving music discovery.  This panel explores how brands can use this information to tap into cultural relevance through consumers’ passion for music.

Jen Buckmaster, Head of Music and Entertainment Partnerships, Microsoft

Libby Rodney, Chief Strategy Officer, The Harris Poll

Mike Dunn, Executive Vice President, R&CPMK

Ronan O'Mahony, Senior Director - Brand & Advertising, T-Mobile

Moderated By: Camila Seta, Director of Strategic Collaborations, R&CPMK

4:20pm ET

Streaming Video to Cookie Deprecation: Charting The Future of The Digital Media

Shannon Snow, Director, Entertainment, Facebook

Dan Robbins, VP Marketing, Roku

Scott Hendrickson, SVP, News and Global Business Development, VICE Media

Moderated By: Abhijit Shome, VP, Global Digital Marketing, MasterCard 

5:00pm ET

Wrap-Up

Day 3 – Thursday, October 21, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Latoya Clemens Pollard, Ad Sales Director, ViacomCBS

10:15am ET

EXTRA/VMAs case study

Matthew Newcomb, Senior Vice President, Integrated Marketing, Velocity, ViacomCBS

Dayo Harewood, Vice President, Group Creative Director, Velocity, ViacomCBS

Leslie Waters, Senior Associate Brand Manager, EXTRA Brand Team, MARS/Wrigley

10:45am ET

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:20am ET

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:50am ET

Fireside Chat

Shachar Scott, VP, Global Marketing, Bumble

Moderated By: Katherine Yager, VP, General Market Sales, LG Ads

12:25pm ET

Fireside Chat

12:55pm ET

Fireside Chat

Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay

1:25pm ET

Fireside Chat - Multicultural Marketing

Brooke Ellis, VP Marketing & Multicultural Engagement, WW

Moderated By: Pauline Malcolm-Thornton, SVP of Client Development, BEN

2:05pm ET

Fireside Chat - Multicultural Marketing

Alexis Kerr, VP Marketing, Mahogany Brands, Hallmark

Moderated By: Stephen Macias, Executive Vice President, MultiCultural Comms and PR, R&CPMK

2:45pm ET

Fireside Chat - Multicultural Marketing

Jackie Gagne, SVP Multicultural Marketing, HBO Max + HBO

Moderated By: Taylor Corr, Head of Corporate Sales, Quantcast

3:30pm ET

Fireside Chat

Jenny Oh, GM PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Moderated By: Ed Fogarty, Senior Vice President, Ad Sales, ViacomCBS

4:20pm ET

Fireside Chat

Shivram Vaideeswaran, Global Head of Brand, Uber

Moderated By: Crystal Eastman, CMO, Zeta Global

5:00pm ET

Wrap-Up

Day 4 – Friday, October 22, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05am ET

Fireside Chat

Liz Caselli-Mechael, Global Head of Content & Digital, Nestle

Moderated By: Sarah Denby, Senior Account Executive- Advertising Sales, Zynga

10:45am ET

Fireside Chat

Michelle Horowitz, CMO & SVP, Head of Marketing and Communications, Blink Fitness

Moderated By: Damian Rollison, Director of Market Insights, SOCi

11:20am ET

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated By: Sam Poor, Director of Sales, Vox Media

12:00 Noon ET

Fireside Chat

Niluskhi De Silva, Global Head of Digital & Content Strategy, Calvin Klein Fragrances, Coty

Moderated By: Heath Podvesker, General Manager, US, Adverity

12:40pm ET

Fireside Chat

Stephanie Urban, VP, Direct to Consumer, Camuto Group

Moderated By: Heath Podvesker, General Manager, US, Adverity

1:20pm ET

Fireside Chat

Sameer Agarwal, Vice President, North America Marketing, CLINIQUE

Moderated By: Dilini Fernando, VP, Marketing, Freeosk

2:00pm ET

Fireside Chat

Bob Hagemann, Chief Marketing Officer, Aether Diamonds

ModeratedBy: Tiffanie Petett, Director of Sales, Influential

2:30pm ET

Fireside Chat

Mark Wakefield, SVP Marketing, Premium Chocolate, Ferrero

Moderated By: Jonathan Margolis, Head of Brand Partnerships, Brat TV

3:15pm ET

Fireside Chat

Bibie Wu, Chief Marketing Officer, Del Monte Foods

Moderated By: Jason Kaplan, Vice President, CPG, Vericast

4:00pm ET

Fireside Chat

David Tinson, Chief Marketing Officer, Electronic Arts (EA)

Moderated By: Dan Ackerman, Vice President of Client Development, The Trade Desk

5:00pm ET

Wrap-Up

AGENDA

Day 1 – Tuesday, October 19, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Denya Chinquee, Senior Director of Research, Ad Sales, ViacomCBS

10:15am ET

Culture of Influence

Influencers today are no longer confined to individual platforms and can transcend categories, yet the language we have around them is loose and limited. As the industry builds to an anticipated $15B globally, influence marketing has permeated all aspects of culture, ultimately becoming more fluid and difficult to define. In this session, brands looking to engage creators will get an insider's view of four critical shifts –– based on a newly released culture-forward study from ViacomCBS connecting with more than 1,200 creators and audiences –– and hear from the EyeQ program’s leaders about how they use Influence to drive brand awareness, trust and affinity.

Angel Bellon, Senior Director, Creative Strategy & Cultural Intelligence, ViacomCBS

Shivani Gorle, Senior Manager, Creative Strategy & Cultural Intelligence, ViacomCBS

10:45am ET

Keynote

Jill Baskin, Chief Marketing Officer, The Hershey Company

11:10am ET

Fireside Chat

Jill Baskin, Chief Marketing Officer, The Hershey Company

Moderated By: Tyler Kelly, President, Centro

11:30am ET

Fireside Chat

Tyrrell Schmidt, Chief Marketing Officer, TD Bank

Moderated By: Jodi Senese, CMO, Outfront Media

12:05pm ET

Keynote

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance

12:25pm ET

Fireside Chat

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance

Jen DaSilva, President, Berlin Cameron

Moderated By: Susan Rothwell, CRO, Vericast

1:00pm ET

Keynote

Yin Woon Rani, Chief Executive Officer, MilkPEP

1:25pm ET

Fireside CHat

Yin Woon Rani, Chief Executive Officer, MilkPEP

Moderated By: Gabrielle Theroux, National Account Executive, Intersection

2:00pm ET

Fireside Chat

Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines

Moderated By: Gloria Stitt, VP of Marketing, Joyned

2:35pm ET

Fireside Chat

Andrea Sengara, Head of Marketing, Campari USA

Moderated By: Donny Dvorin, Head of Sales, Brave

3:05pm ET

Fireside Chat

Lindsay Horrigan, Global Head Consumer Marketing & General Manager of Subscriptions, Bloomberg Media

Moderated By: Toby Mckenna, Senior Vice President, Client Development, Centro

3:35pm ET

POV

4:05pm ET

Fireside Chat

Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants

Moderated By: Michelle Myler, West Coast Regional Sales Manager, Premion

4:35pm ET

Fireside Chat

Jessica Jensen, Chief Marketing Officer, Indeed.com

Moderated By: Donna Speciale, President of Advertising Sales & Marketing, Univision Communications Inc.

5:15pm ET

Wrap-Up

Day 2 – Wednesday, October 20, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Pete Chelala, VP, Digital Media Sales, ViacomCBS

10:15am ET

Unlocking Influence: Nickelodeon & Pirate’s Booty Share Success

ViacomCBS has a powerhouse Branded Content & Influencer Marketing team that sits at the intersection of insight and inspiration, marrying art and science to build effective advertising programs. This panel will feature Devon Rubenstein, Brand Manager at Amplify Snack Brands, along with ViacomCBS marketers who will provide a look into a successful collaboration between two world-class brands, Nickelodeon & Pirates Booty. They’ll highlight the tactics and principles that contributed to driving positive business outcomes, while sharing how they’re thinking about the evolution of the rapidly inflating influencer landscape and where it fits into their overall strategies.

Lisa Bull, Vice President, Integrated Marketing, Velocity, ViacomCBS

Daion Morton, Senior Manager, Talent, Digital Integrated Marketing, ViacomCBS

Devon Rubenstein, Brand Manager, Amplify Snack Brands

10:45am ET

Fireside Chat - Media Outlook 2022

Sophie Kelly, Sr. Vice President, Whiskeys Portfolio - North America, Diageo

Franke Rodriguez,  Partner & CEO, Anomaly

Moderated By: Adam Frischer, Head of East Coast Sales & Brand Partnerships, Tastemade

11:25am ET

Fireside Chat - Media Outlook 2022

Jesse Laskaris, Global Director - Performance Marketing Data, Operations & Technology, Disney Streaming Services

Moderated By: Tim Smith, General Manager, Global Client Development, The Trade Desk

12:05pm ET

Fireside Chat - Media Outlook 2022

Marla Skiko, US & Global Head of Media, Ford

Moderated By: Susan Larkin, Chief Operating Officer, Audacy

12:45pm ET

Fireside Chat

Rafael Almeida, Head of Retail Media Activation, Bayer

Moderated By: Todd Ulise, SVP Sales and Marketing, Ad.net

1:15pm ET

Fireside Chat

Claudine Patel, Chief Marketing Officer, Post Consumer Brands

Moderated By: Lesa Nikolai, Head of Client Partnerships, Ampersand

1:45pm ET

Fireside Chat

Kenny Mitchell, Chief Marketing Officer, Snap 

Moderated By: David Teicher, Chief Content Officer, Brand Innovators

2:30pm ET

Fireside Chat

Linda Bethea, Head of Marketing, Danone

Moderated By: Bill Todd, CRO, AdTheorent

3:05pm ET

POV

Shawn Riegsecker, CEO, Centro

3:20pm ET

Key in on How Consumers Discover Music Today

New research from The Harris Poll and R&CPMK uncovers hidden insights on how songs become popular and the platforms driving music discovery.  This panel explores how brands can use this information to tap into cultural relevance through consumers’ passion for music.

Jen Buckmaster, Head of Music and Entertainment Partnerships, Microsoft

Libby Rodney, Chief Strategy Officer, The Harris Poll

Mike Dunn, Executive Vice President, R&CPMK

Ronan O'Mahony, Senior Director - Brand & Advertising, T-Mobile

Moderated By: Camila Seta, Director of Strategic Collaborations, R&CPMK

4:20pm ET

Streaming Video to Cookie Deprecation: Charting The Future of The Digital Media

Shannon Snow, Director, Entertainment, Facebook

Dan Robbins, VP Marketing, Roku

Scott Hendrickson, SVP, News and Global Business Development, VICE Media

Moderated By: Abhijit Shome, VP, Global Digital Marketing, MasterCard 

5:00pm ET

Wrap-Up

Day 3 – Thursday, October 21, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Emcee: Latoya Clemens Pollard, Ad Sales Director, ViacomCBS

10:15am ET

EXTRA/VMAs case study

Matthew Newcomb, Senior Vice President, Integrated Marketing, Velocity, ViacomCBS

Dayo Harewood, Vice President, Group Creative Director, Velocity, ViacomCBS

Leslie Waters, Senior Associate Brand Manager, EXTRA Brand Team, MARS/Wrigley

10:45am ET

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:20am ET

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:50am ET

Fireside Chat

Shachar Scott, VP, Global Marketing, Bumble

Moderated By: Katherine Yager, VP, General Market Sales, LG Ads

12:25pm ET

Fireside Chat

12:55pm ET

Fireside Chat

Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay

1:25pm ET

Fireside Chat - Multicultural Marketing

Brooke Ellis, VP Marketing & Multicultural Engagement, WW

Moderated By: Pauline Malcolm-Thornton, SVP of Client Development, BEN

2:05pm ET

Fireside Chat - Multicultural Marketing

Alexis Kerr, VP Marketing, Mahogany Brands, Hallmark

Moderated By: Stephen Macias, Executive Vice President, MultiCultural Comms and PR, R&CPMK

2:45pm ET

Fireside Chat - Multicultural Marketing

Jackie Gagne, SVP Multicultural Marketing, HBO Max + HBO

Moderated By: Taylor Corr, Head of Corporate Sales, Quantcast

3:30pm ET

Fireside Chat

Jenny Oh, GM PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Moderated By: Ed Fogarty, Senior Vice President, Ad Sales, ViacomCBS

4:20pm ET

Fireside Chat

Shivram Vaideeswaran, Global Head of Brand, Uber

Moderated By: Crystal Eastman, CMO, Zeta Global

5:00pm ET

Wrap-Up

Day 4 – Friday, October 22, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05am ET

Fireside Chat

Liz Caselli-Mechael, Global Head of Content & Digital, Nestle

Moderated By: Sarah Denby, Senior Account Executive- Advertising Sales, Zynga

10:45am ET

Fireside Chat

Michelle Horowitz, CMO & SVP, Head of Marketing and Communications, Blink Fitness

Moderated By: Damian Rollison, Director of Market Insights, SOCi

11:20am ET

Fireside Chat

John Starkweather, Associate Vice President Advertising, AT&T

Moderated By: Sam Poor, Director of Sales, Vox Media

12:00 Noon ET

Fireside Chat

Niluskhi De Silva, Global Head of Digital & Content Strategy, Calvin Klein Fragrances, Coty

Moderated By: Heath Podvesker, General Manager, US, Adverity

12:40pm ET

Fireside Chat

Stephanie Urban, VP, Direct to Consumer, Camuto Group

Moderated By: Heath Podvesker, General Manager, US, Adverity

1:20pm ET

Fireside Chat

Sameer Agarwal, Vice President, North America Marketing, CLINIQUE

Moderated By: Dilini Fernando, VP, Marketing, Freeosk

2:00pm ET

Fireside Chat

Bob Hagemann, Chief Marketing Officer, Aether Diamonds

ModeratedBy: Tiffanie Petett, Director of Sales, Influential

2:30pm ET

Fireside Chat

Mark Wakefield, SVP Marketing, Premium Chocolate, Ferrero

Moderated By: Jonathan Margolis, Head of Brand Partnerships, Brat TV

3:15pm ET

Fireside Chat

Bibie Wu, Chief Marketing Officer, Del Monte Foods

Moderated By: Jason Kaplan, Vice President, CPG, Vericast

4:00pm ET

Fireside Chat

David Tinson, Chief Marketing Officer, Electronic Arts (EA)

Moderated By: Dan Ackerman, Vice President of Client Development, The Trade Desk

5:00pm ET

Wrap-Up

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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