Marketing Innovation

Presented by
Presented by

September 28, 2021

September

28

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,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

11:15am ET

Welcome Remarks

11:20am ET

Marketing Leadership Spotlight: Maria Civitate of Jordan Brand

Jordan Brand has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and maintained its status at the forefront of streetwear throughout the hard-working, status hungry culture of Gen X, the ambitious and tech-savvy Millennials, and now the socially conscious, digitally native Gen Z.  Join Marie La France, Vice President of Strategy at visual marketing software solution Dash Hudson, as she sits down with Maria Civitate, Global Manager at Nike, for insight into the strategy that fuels the incredible Jordan Brand. Hear how Maria’s career journey in tech and marketing agencies brought her to where she is today, driving the omnichannel strategy for SNKRS and NBHD

Maria Civitate, Global Manager, Nike

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

12:00pm ET

Fireside Chat

Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken

Moderated By: Laura Bishop, Senior Vice President, Client Partnerships, GSTV

12:40pm ET

Fireside Chat

Miguel Zorrilla, Senior Marketing Director, Butterfinger, Ferrero

Moderated By: Melanie Kegley, Sr. Account Executive - CPG, GroundTruth

1:20pm ET

Fireside Chat

Casey Terrell, Senior Director of Marketing, Schlotzsky's, Focus Brands

Moderated By: Scott Schnaars, Vice President of Sales, America, Cloudinary

2:00pm ET

Fireside Chat

James Stewart Cullen, Senior Marketing Director, Paramount+ - Program & Originals Strategy, ViacomCBS

Moderated By: Deirdre Lester, CRO, Barstool Sports

2:40pm ET

Fireside Chat

Patrick Buchanan, Vice President, Marketing, Good American

Moderated By: Darren Markovitz, Head of Sales, Together Labs

3:20pm ET

Fireside Chat

Andrew Goodman, Director, Global Franchise Marketing, Mattel

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix


AGENDA

11:15am ET

Welcome Remarks

11:20am ET

Marketing Leadership Spotlight: Maria Civitate of Jordan Brand

Jordan Brand has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and maintained its status at the forefront of streetwear throughout the hard-working, status hungry culture of Gen X, the ambitious and tech-savvy Millennials, and now the socially conscious, digitally native Gen Z.  Join Marie La France, Vice President of Strategy at visual marketing software solution Dash Hudson, as she sits down with Maria Civitate, Global Manager at Nike, for insight into the strategy that fuels the incredible Jordan Brand. Hear how Maria’s career journey in tech and marketing agencies brought her to where she is today, driving the omnichannel strategy for SNKRS and NBHD

Maria Civitate, Global Manager, Nike

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

12:00pm ET

Fireside Chat

Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken

Moderated By: Laura Bishop, Senior Vice President, Client Partnerships, GSTV

12:40pm ET

Fireside Chat

Miguel Zorrilla, Senior Marketing Director, Butterfinger, Ferrero

Moderated By: Melanie Kegley, Sr. Account Executive - CPG, GroundTruth

1:20pm ET

Fireside Chat

Casey Terrell, Senior Director of Marketing, Schlotzsky's, Focus Brands

Moderated By: Scott Schnaars, Vice President of Sales, America, Cloudinary

2:00pm ET

Fireside Chat

James Stewart Cullen, Senior Marketing Director, Paramount+ - Program & Originals Strategy, ViacomCBS

Moderated By: Deirdre Lester, CRO, Barstool Sports

2:40pm ET

Fireside Chat

Patrick Buchanan, Vice President, Marketing, Good American

Moderated By: Darren Markovitz, Head of Sales, Together Labs

3:20pm ET

Fireside Chat

Andrew Goodman, Director, Global Franchise Marketing, Mattel

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix


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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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