Marketing Innovation

Presented by

February 23, 2021

February

23

-

,

Featuring

AGENDA

12:00pm ET

Welcome Remarks

Isabel Baer, Virtual Events Manager, Brand Innovators

12:05pm ET

40 Under 40 Panel

Nina Alexander-Hurst, Marketing and Communications Consultant, Waldorf Astoria Maldives

Amy Craven, Director, Brand & Advertising, American Airlines

Matt Fantazier, Head of Marketing, US Baby Brands, Johnson & Johnson Consumer Health

Ben Feeney, Brand Strategy & Innovation Consultant

Hedy Payghambari, Director, Digital Experience, Papa Murphy’s International

Moderated By: Adam Kadet, Director of Programmatic Advertising Sales, Zynga

1:10pm ET

Fireside Chat

Dries Mertens, Managing Director, Draftline, Anheuser-Busch InBev

Julie Yufe, GM & Head of Growth Markets Europe, Anheuser-Busch InBev

Moderated By: Rick Jones, President, Western and Southern Europe, Adform

This is a pre-recorded session.

1:55pm ET

Fireside Chat

Rob Bullough, Director, Global Brand Marketing, Electronic Arts

Moderated By: Laura Jordan Bambach, President & Chief Creative Officer, Grey London

This is a pre-recorded session.

2:40pm ET

How to Solve Your Hair-on-Fire Creative Challenges

9 out of 10 marketers are saying that creative teams need more time to devote to the creative process. At the same time, very few brands can actually do that. From overwhelming content demands of the e-commerce driven market to calls to capture the dominantly virtual audience, it seems like a never-ending rat race.

Join Celtra’s session to learn what fellow marketers are saying about their creative production issues, goals and discover new ways to solve problems and achieve success.

We’ll discuss:

- Effective workflows to cut hours while increasing production output
- How to slash repetitive tasks to free up time for big ideas
- How to drive results through creative variety

Moderated By: Matt Oh, Vice President, Enterprise Sales, Celtra

3:20pm ET

Fireside Chat

Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology

Moderated By: Lindsey Abramo, Senior Vice President, Brand Partnerships, Group Nine Media

3:40pm ET

Fireside Chat

Morgan Chemij, Senior Director, Marketing & Global UX / SEO, HP

Moderated By: Joshua Neckes, President, Simon Data

4:20pm ET

Fireside Chat

Ben Collier, Executive Director, Brand Experience, J.P. Morgan Private Bank

Moderated By: Travis Landrum, Vice President of Sales - North America, Quantcast

5:00pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

Isabel Baer, Virtual Events Manager, Brand Innovators

12:05pm ET

40 Under 40 Panel

Nina Alexander-Hurst, Marketing and Communications Consultant, Waldorf Astoria Maldives

Amy Craven, Director, Brand & Advertising, American Airlines

Matt Fantazier, Head of Marketing, US Baby Brands, Johnson & Johnson Consumer Health

Ben Feeney, Brand Strategy & Innovation Consultant

Hedy Payghambari, Director, Digital Experience, Papa Murphy’s International

Moderated By: Adam Kadet, Director of Programmatic Advertising Sales, Zynga

1:10pm ET

Fireside Chat

Dries Mertens, Managing Director, Draftline, Anheuser-Busch InBev

Julie Yufe, GM & Head of Growth Markets Europe, Anheuser-Busch InBev

Moderated By: Rick Jones, President, Western and Southern Europe, Adform

This is a pre-recorded session.

1:55pm ET

Fireside Chat

Rob Bullough, Director, Global Brand Marketing, Electronic Arts

Moderated By: Laura Jordan Bambach, President & Chief Creative Officer, Grey London

This is a pre-recorded session.

2:40pm ET

How to Solve Your Hair-on-Fire Creative Challenges

9 out of 10 marketers are saying that creative teams need more time to devote to the creative process. At the same time, very few brands can actually do that. From overwhelming content demands of the e-commerce driven market to calls to capture the dominantly virtual audience, it seems like a never-ending rat race.

Join Celtra’s session to learn what fellow marketers are saying about their creative production issues, goals and discover new ways to solve problems and achieve success.

We’ll discuss:

- Effective workflows to cut hours while increasing production output
- How to slash repetitive tasks to free up time for big ideas
- How to drive results through creative variety

Moderated By: Matt Oh, Vice President, Enterprise Sales, Celtra

3:20pm ET

Fireside Chat

Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology

Moderated By: Lindsey Abramo, Senior Vice President, Brand Partnerships, Group Nine Media

3:40pm ET

Fireside Chat

Morgan Chemij, Senior Director, Marketing & Global UX / SEO, HP

Moderated By: Joshua Neckes, President, Simon Data

4:20pm ET

Fireside Chat

Ben Collier, Executive Director, Brand Experience, J.P. Morgan Private Bank

Moderated By: Travis Landrum, Vice President of Sales - North America, Quantcast

5:00pm ET

Wrap-Up

SUB EVENTS

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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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