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There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV – or internet-enabled television – it’s offering an unprecedented opportunity to advertisers, bringing the precision of digital to the proven impact of TV. Join Brian Stempeck, Chief Client Officer of The Trade Desk, as he explains why connected TV is the linchpin to a holistic media buying approach – enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.