How Brands are Navigating the Coronavirus Crisis

Presented by

April 3, 2020

The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception. In an era where social distancing is the new norm in and out of the workplace, how are brands managing customer engagement, commerce, crisis communication, internal management, and processes? As core offerings and channels may no longer make sense, how are brands adapting, pivoting, and activating in the age of coronavirus?


We invite you to join Brand Innovators virtually, on Friday, April 3rd for an afternoon of learning, sharing, and discussion, exploring how marketers and brands in QSR, Retail, CPG, and beyond, are navigating these uncharted waters.

Featuring

AGENDA

12:00 Noon EDT – Welcome

David Teicher, Chief Content Officer, Brand Innovators
Host: Scott Monty, CEO, Scott Monty Strategies

12:05pm EDT – Keynote

Winners and Losers: How Brands are Navigating the Coronavirus Crisis

In almost the blink of an eye, the sands have shifted beneath marketers. Faced with new working conditions, a wildly fluctuating market, and an uncertain future, how are brands supposed to respond?  Is it business as usual, or has everything we have known suddenly been thrown to the wind?  Join technology industry analyst Jeremiah Owyang and Scott Monty, executive coach and advisor and former global head of digital communications at Ford Motor Company for this insightful keynote presentation about the responsibility of brands amid a worldwide crisis.


Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

12:30pm EDT – Fireside Chat

Chad Mitchell, Vice President, Head of Content and Digital Platforms, TD Bank
Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

Moderated by: Chris Crichton, VP Client Solutions, Hathway

12:50pm EDT – Fireside Chat

Matt Repicky, SVP, Chief Marketing Officer, Jos. A. Bank Clothiers

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

1:15pm EDT – Fireside Chat

Paul Polman, Co-Founder, IMAGINE (former CEO, Unilever)

Moderated by: Jesse Dundon, CEO, Hathway

2:00pm EDT – Keynote

By the Numbers: How Restaurants are Contending with COVID-19

Kevin Rice, Chief Marketing Officer, Hathway

Shyam Rao, Co-Founder & Chief Executive Officer, Punchh

2:30pm EDT – Fireside Chat

Shivram Vaideeswaran, Chief Marketing Officer, Jamba

Moderated by: Moderator: Shyam Rao, CEO, Punchh

3:00pm EDT – Fireside Chat 

Jennifer Sey, CMO, Global Brands, Levi's

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

3:30pm EDT – Panel Discussion

Adapting to Changing Consumer Behaviors

David Bornoff, Sr. Director, Head of Consumer Marketing, DoorDash
Drew McGowan, Communications Lead - CLIF Brand, Clif Bar & Company
Barbara Sharnack, Senior Director, Brand and Product Marketing, Relay
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International


Moderated by: Chris Crichton, VP Client Solutions, Hathway


4:15pm EDT – It’s a Wrap

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