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How Brands are Navigating the Coronavirus Crisis

Presented by

April 3, 2020

April

3

-

,

AGENDA
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The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception. In an era where social distancing is the new norm in and out of the workplace, how are brands managing customer engagement, commerce, crisis communication, internal management, and processes? As core offerings and channels may no longer make sense, how are brands adapting, pivoting, and activating in the age of coronavirus?


We invite you to join Brand Innovators virtually, on Friday, April 3rd for an afternoon of learning, sharing, and discussion, exploring how marketers and brands in QSR, Retail, CPG, and beyond, are navigating these uncharted waters.

Featuring

AGENDA

12:00 Noon EDT – Welcome

David Teicher, Chief Content Officer, Brand Innovators
Host: Scott Monty, CEO, Scott Monty Strategies

12:05pm EDT – Keynote

Winners and Losers: How Brands are Navigating the Coronavirus Crisis

In almost the blink of an eye, the sands have shifted beneath marketers. Faced with new working conditions, a wildly fluctuating market, and an uncertain future, how are brands supposed to respond?  Is it business as usual, or has everything we have known suddenly been thrown to the wind?  Join technology industry analyst Jeremiah Owyang and Scott Monty, executive coach and advisor and former global head of digital communications at Ford Motor Company for this insightful keynote presentation about the responsibility of brands amid a worldwide crisis.


Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

12:30pm EDT – Fireside Chat

Chad Mitchell, Vice President, Head of Content and Digital Platforms, TD Bank
Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

Moderated by: Chris Crichton, VP Client Solutions, Hathway

12:50pm EDT – Fireside Chat

Matt Repicky, SVP, Chief Marketing Officer, Jos. A. Bank Clothiers

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

1:15pm EDT – Fireside Chat

Paul Polman, Co-Founder, IMAGINE (former CEO, Unilever)

Moderated by: Jesse Dundon, CEO, Hathway

2:00pm EDT – Keynote

By the Numbers: How Restaurants are Contending with COVID-19

Kevin Rice, Chief Marketing Officer, Hathway

Shyam Rao, Co-Founder & Chief Executive Officer, Punchh

2:30pm EDT – Fireside Chat

Shivram Vaideeswaran, Chief Marketing Officer, Jamba

Moderated by: Moderator: Shyam Rao, CEO, Punchh

3:00pm EDT – Fireside Chat 

Jennifer Sey, CMO, Global Brands, Levi's

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

3:30pm EDT – Panel Discussion

Adapting to Changing Consumer Behaviors

David Bornoff, Sr. Director, Head of Consumer Marketing, DoorDash
Drew McGowan, Communications Lead - CLIF Brand, Clif Bar & Company
Barbara Sharnack, Senior Director, Brand and Product Marketing, Relay
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

‍
Moderated by: Chris Crichton, VP Client Solutions, Hathway


4:15pm EDT – It’s a Wrap

‍

AGENDA

12:00 Noon EDT – Welcome

David Teicher, Chief Content Officer, Brand Innovators
Host: Scott Monty, CEO, Scott Monty Strategies

12:05pm EDT – Keynote

Winners and Losers: How Brands are Navigating the Coronavirus Crisis

In almost the blink of an eye, the sands have shifted beneath marketers. Faced with new working conditions, a wildly fluctuating market, and an uncertain future, how are brands supposed to respond?  Is it business as usual, or has everything we have known suddenly been thrown to the wind?  Join technology industry analyst Jeremiah Owyang and Scott Monty, executive coach and advisor and former global head of digital communications at Ford Motor Company for this insightful keynote presentation about the responsibility of brands amid a worldwide crisis.


Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

12:30pm EDT – Fireside Chat

Chad Mitchell, Vice President, Head of Content and Digital Platforms, TD Bank
Scott Monty, CEO, Scott Monty Strategies
Jeremiah Owyang, Industry Analyst & Founding Partner, Kaleido Insights

Moderated by: Chris Crichton, VP Client Solutions, Hathway

12:50pm EDT – Fireside Chat

Matt Repicky, SVP, Chief Marketing Officer, Jos. A. Bank Clothiers

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

1:15pm EDT – Fireside Chat

Paul Polman, Co-Founder, IMAGINE (former CEO, Unilever)

Moderated by: Jesse Dundon, CEO, Hathway

2:00pm EDT – Keynote

By the Numbers: How Restaurants are Contending with COVID-19

Kevin Rice, Chief Marketing Officer, Hathway

Shyam Rao, Co-Founder & Chief Executive Officer, Punchh

2:30pm EDT – Fireside Chat

Shivram Vaideeswaran, Chief Marketing Officer, Jamba

Moderated by: Moderator: Shyam Rao, CEO, Punchh

3:00pm EDT – Fireside Chat 

Jennifer Sey, CMO, Global Brands, Levi's

Moderated by: Alexander Mahernia, Chief Experience Officer, Hathway

3:30pm EDT – Panel Discussion

Adapting to Changing Consumer Behaviors

David Bornoff, Sr. Director, Head of Consumer Marketing, DoorDash
Drew McGowan, Communications Lead - CLIF Brand, Clif Bar & Company
Barbara Sharnack, Senior Director, Brand and Product Marketing, Relay
Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

‍
Moderated by: Chris Crichton, VP Client Solutions, Hathway


4:15pm EDT – It’s a Wrap

‍

SUB EVENTS

No items found.

SPEAKERS

Matt Repicky

SVP, Chief Marketing Officer, Jos. A. Bank Clothiers

Kevin M. Rice

CMO, Hathway

Jennifer Sey

CMO, Global Brands, Levi's

Barbara Sharnak

Senior Director, Brand & Product Marketing Relay

Shivram Vaideeswaran

Chief Marketing Officer, Jamba

Shyam Rao

Co-Founder and CEO, Punchh

Brigette Wolf

Head of SnackFutures Innovation, Mondelēz International

Drew McGowan

Communications Lead, CLIF Brand Clif Bar & Company

Chris Crichton

VP, Client Solutions, Hathway

Scott Monty

CEO, Scott Monty Strategies

Jeremiah Owyang

Industry Analyst & Founding Partneer, Kaleido Insights

David Bornoff

Sr. Director, Head of Consumer Marketing, DoorDash

Paul Polman

Co-Founder, IMAGINE (former CEO, Unilever)

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
‍
Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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