How Brands Are Engaging with People in Messaging During Covid-19

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May 6, 2020

May

6

-

,

The wake of Co-Vid 19 has changed our society immensely over the last couple of months. People have had to adapt to a new socially distanced climate, and in turn are craving connection now more than ever.

Holler saw a 30% increase in message volume since the beginning of March alone, and heightened chat around empathetic topics like “safe” and “thinking of you.”

Although Co-Vid 19 has affected how we communicate, the popularity of messaging extends beyond the current climate. In fact, we recently conducted a study, the 2020 Holler State of Messaging Report, to dive deeper into how people interact within messaging. It was revealed that messaging is more popular than emailing, commenting on social media, and speaking on the phone.

Other insights include:

  • 70% of people would share branded content they thought was funny or cool
  • 78% believe visuals convey what words can’t
  • 70% want more variety in visuals

So how can your brand become part of the conversation in messaging?

Some smart brands are already leveraging the power of messaging to reach people in new ways, especially during this unprecedented and unpredictable time. Join our Brand Innovators Webinar on Wednesday, May 6th at 2pm EST, where our CMO Sarah Aitken will be joined by Candice Beck of Chipotle, to discover how the brand is connecting with consumers in innovative ways.

Featuring

AGENDA

All times are EDT

2:00pm

Welcome

David Teicher, Chief Content Officer, Brand Innovators

2:05pm

Keynote: How brands are engaging with people in peer-to-peer moments during Covid-19

Sarah Aitken, CMO, Holler

2:30pm

Fireside Chat

Candice Beck, Senior Manager, Social, and Digital at Chipotle Mexican Grill

Moderated By: Sarah Aitken, CMO, Holler

3:00pm

It’s a Wrap!

AGENDA

All times are EDT

2:00pm

Welcome

David Teicher, Chief Content Officer, Brand Innovators

2:05pm

Keynote: How brands are engaging with people in peer-to-peer moments during Covid-19

Sarah Aitken, CMO, Holler

2:30pm

Fireside Chat

Candice Beck, Senior Manager, Social, and Digital at Chipotle Mexican Grill

Moderated By: Sarah Aitken, CMO, Holler

3:00pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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