How Brands Are Engaging with People in Messaging During Covid-19
May 6, 2020
The wake of Co-Vid 19 has changed our society immensely over the last couple of months. People have had to adapt to a new socially distanced climate, and in turn are craving connection now more than ever.
Holler saw a 30% increase in message volume since the beginning of March alone, and heightened chat around empathetic topics like “safe” and “thinking of you.”
Although Co-Vid 19 has affected how we communicate, the popularity of messaging extends beyond the current climate. In fact, we recently conducted a study, the 2020 Holler State of Messaging Report, to dive deeper into how people interact within messaging. It was revealed that messaging is more popular than emailing, commenting on social media, and speaking on the phone.
Other insights include:
- 70% of people would share branded content they thought was funny or cool
- 78% believe visuals convey what words can’t
- 70% want more variety in visuals
So how can your brand become part of the conversation in messaging?
Some smart brands are already leveraging the power of messaging to reach people in new ways, especially during this unprecedented and unpredictable time. Join our Brand Innovators Webinar on Wednesday, May 6th at 2pm EST, where our CMO Sarah Aitken will be joined by Candice Beck of Chipotle, to discover how the brand is connecting with consumers in innovative ways.