Future of TV Virtual Summit

Presented by

October 29, 2020

October

29

-

,

Featuring

AGENDA

1:00pm ET

Welcome Remarks

Ritesh Shah, Vice President, Northeast, Brand Innovators Labs

1:05pm ET

Keynote

Jim Tricarico, President of Sales, CRO, Cadent

1:25pm ET

Fireside Chat: Bridging the Gap -- How Cross-Channel TV Campaigns Help Marketers Reach Fragmented Audiences

Cathy Shaffner, Chief Investment Officer, Empower

Moderated By: Jim Tricarico, President of Sales, CRO, Cadent

2:05pm ET

Panel: How Does Broadcast TV Help Marketers During the Pandemic and Beyond?

Steve Lanzano, President & CEO, TVB

Tom Dixon, Chief Growth Officer, Post Consumer Brands

Moderated By: Rick Beispel, SVP, National Sales & Strategy, Cadent

2:45pm ET

Fireside Chat: Build Your Own Foundation to Success with CTV and OTT

Dana Bhargava, Head of Experience Planning & Media, Sanofi Consumer Health

Moderated By: Jamie Power, Chief Data Officer, Cadent

3:20pm ET

Fireside Chat: The Future of Identity in Television

Moderated By: Tim Jenkins, EVP, Head of Audience & Identity Solutions, Cadent

4:00pm ET

Fireside Chat: Maximizing Reach in the Era of Fragmentation

Andrew Martinson, Senior Marketing Manager, H&R Block

Moderated By: Jes Santoro, SVP, Advanced TV and Video, Cadent

AGENDA

1:00pm ET

Welcome Remarks

Ritesh Shah, Vice President, Northeast, Brand Innovators Labs

1:05pm ET

Keynote

Jim Tricarico, President of Sales, CRO, Cadent

1:25pm ET

Fireside Chat: Bridging the Gap -- How Cross-Channel TV Campaigns Help Marketers Reach Fragmented Audiences

Cathy Shaffner, Chief Investment Officer, Empower

Moderated By: Jim Tricarico, President of Sales, CRO, Cadent

2:05pm ET

Panel: How Does Broadcast TV Help Marketers During the Pandemic and Beyond?

Steve Lanzano, President & CEO, TVB

Tom Dixon, Chief Growth Officer, Post Consumer Brands

Moderated By: Rick Beispel, SVP, National Sales & Strategy, Cadent

2:45pm ET

Fireside Chat: Build Your Own Foundation to Success with CTV and OTT

Dana Bhargava, Head of Experience Planning & Media, Sanofi Consumer Health

Moderated By: Jamie Power, Chief Data Officer, Cadent

3:20pm ET

Fireside Chat: The Future of Identity in Television

Moderated By: Tim Jenkins, EVP, Head of Audience & Identity Solutions, Cadent

4:00pm ET

Fireside Chat: Maximizing Reach in the Era of Fragmentation

Andrew Martinson, Senior Marketing Manager, H&R Block

Moderated By: Jes Santoro, SVP, Advanced TV and Video, Cadent

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