Marketing Innovation & Sports Marketing Upfronts Summit

Presented by
Presented by

May 6, 2022

May

6

-

,

0
0

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Wednesday, May 4

9:00am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

10:00am

Welcome & Opening Remarks 

David Teicher, Chief Content Officer, Brand Innovators 

10:15am

New Balance x Clarks Kick Off

Chris Davis, Chief Marketing Officer, New Balance

Tara McRae, Chief Marketing Officer, Clarks

Moderated by: Deshan Kumar, Director of Business Development, The Trade Desk

11:00am

FIGS Behind the Brand

Ryan Bonifacino, Chief Digital Officer, FIGS

Moderated By: Natalie Bowen, Sr. Account Executive, Kargo

11:30am

Bose Fireside Chat

Jim Mollica, Chief Marketing Officer, Bose

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

12:00pm

Social Innovation Panel

James Frapwell, Global Head of Marketing, Clarks Originals

Tracy Knauer, Vice President, North America Marketing, Ecommerce & Consumer Analytics, New Balance

Jack Daley, Head of Global Media and Partnerships at Bose Corporation, Bose

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Julie Morris, SVP, Head of Commercial Development & Media, NBA

Moderated By: Douglas Cajas, Vice President, Sales, RTLAdConnect

12:35pm

LUNCH

1:45pm

Marketing Innovation Panel

Matt Handy, Vice President of Marketing, LightForce

Emily Whittaker, President of North America, Vista

Adriana Fudala, VP, Marketing, Clarks Americas

Moderated by: Carolyn Murphy, VP, Americas, WARC

2:15pm 

How a 153 Year Old Brand Won with Millennials and Gen Z During the Pandemic 

Linda Lee, Chief Marketing Officer, Campbell Soup Company

Moderated By: Patrick Albano, GM, Global Client Development, The Trade Desk

2:45pm

Evolution & Innovation: How L.L. Bean Accelerates with Purpose

Nick Wilkoff, Chief Marketing Officer, L.L.Bean

Moderated by: Bobby Fitzgerald, Enterprise Account Executive, Amperity

3:15pm

Purpose Driven Marketing Panel

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Todd Sperry, Chief Marketing Officer, Museum of Science

Jeff McAdams Vice President, Global Marketing New Balance

Moderated by: Alex Monger, Head of Client Vision and Experience, Argonaut

3:50pm

Executive Leadership Panel

Linda Bethea, Head of Marketing, Danone

Michelle Froah, SVP Marketing Strategy & Sciences, MetLife

Moderated By: Justin Sparks, Head of Vertical Strategy, North America, InMobi

4:25pm

Multicultural Marketing & Purpose Driven Initiatives Panel 

Janina Lundy, Head of Emerging Audience Development, Amazon Studios & Prime Video

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Conley Fitzpatrick, Head Of Marketing, Pronghorn.co

Yuisa Pérez Chionchio, Chief People Officer, Museum of Science

Moderated By: James Cuthbert, President, ROCK THE BELLS

5:00pm

Closing Remarks

Day 2 - Thursday, May 5

8:45am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

9:30am

Welcome & Opening Remarks 

Theo Berenson, Director of Content Development and Marketing, CBS Boston

9:40am

Fireside Chat

Gabby Thomas, Olympic Athlete, 2x Medalist

Moderated By: John Evans, Vice President of Global Sports Marketing, New Balance

10:10am

Women in Sports Panel

Gabby Thomas, Olympic Athlete, 2x Medalist

Carolyn Braff, Head of Brand Strategy, Gatorade, PepsiCo

Missy Lukens Senior Director of Marketing 7-Eleven

Ariel Feigenbaum, Senior Director of Partnerships & Business Development, Laurel Springs School, President WISE (Women in Sports and Events, Inc.)

Moderated By: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

10:50am

Keynote: Gaming is Bigger Than You Think

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:15am

The Future of Esports & Gaming Panel

Brendan Donohue, President, NBA 2k League

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:45am

Who We Are & Where We’re Going: Evolving Partnership Strategy

Jeff Deline, Executive Vice President & Chief Revenue Officer, New York Mets

12:10pm

LUNCH

1:10pm

Fireside Chat

Erick Dickens Co-Founder, Chief Executive Officer, Kadenwood

Steve Garvey, Kadenwood Co-founder, Head of Sports Partnerships, MLB legend

Moderated by: Mae Karwowski, CEO/Founder, Obviously

1:40pm

Sports Marketing Innovation Panel

Emeka Ofodile, Vice President of Sports Marketing, ESPN

Naveen Lokesh, Head of Global Sports Marketing, Basketball, New Balance

Adam Grossman, Chief Marketing Officer, Boston Red Sox

Arra Yerganian, President, Laurel Springs School

Moderated By: Ellie Feeley, Sports & Entertainment Partnerships, Flowcode

2:20pm

2:1 Fireside Chat

Joe Freshgoods, Founder/Creative Director, JFG

Yuron White, Vice President of Global Lifestyle & Basketball, New Balance

Moderated By: Nikki Ambrifi, VP Client Partnerships, fuboTV

3:00pm

Driving Cultural-Forward Creative & Championing The Intersection of Sports Fashion & Music

James Frapwell, Global Head of Marketing, Clarks Originals

Set Free Richardson, Creative Director, Compound

Tara McRae, Global Chief Marketing Officer, Clarks

Moderated By: Joe Maglio, Chief Executive Officer, McKinney

3:40pm

2:1 Fireside Chat

Fara Leff, COO, Klutch Sports Group

Chris Davis, Chief Marketing Officer, New Balance

Moderated By: Lizzy Daly, VP, Currency, Comscore

4:20pm

Cause Marketing Integrations & Taking Action

Brett O'Brien, General Manager, Senior Vice President, Gatorade Performance Portfolio, PepsiCo

Moderated By: Danielle Byrd, SVP, Brands & Partnerships, MarketCast

5:00pm

WRAP

Day 3 - Friday, May 6

8:30am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

9:45am

Welcome & Opening Remarks 

Theo Berenson, Director of Content Development and Marketing, CBS Boston

9:55am

Commerce & Rewards: Connecting Brands with Gamers

Presented By: Marc Fonzetti, CMO & CRO, Scuti Rewards Marketplace

10:15am

Fireside Chat/Keynote

Jed Berger, Global Chief Marketing Officer, Foot Locker Inc.

Moderated By: Allison Conroy, Enterprise Field Account Executive, Google

10:55am

Crypto and NFT’s in Sports Panel

Pat Cassidy, Chief Marketing Officer, Autograph

Luke Bonner, CEO/Founder PWRFWD

Kirby Porter, Founder of New Game Labs & PLAY3RS

Moderated by: Marc Fonzetti, CMO & CRO, Scuti Rewards Marketplace

11:40am

WRAP

AGENDA

Day 1 - Wednesday, May 4

9:00am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

10:00am

Welcome & Opening Remarks 

David Teicher, Chief Content Officer, Brand Innovators 

10:15am

New Balance x Clarks Kick Off

Chris Davis, Chief Marketing Officer, New Balance

Tara McRae, Chief Marketing Officer, Clarks

Moderated by: Deshan Kumar, Director of Business Development, The Trade Desk

11:00am

FIGS Behind the Brand

Ryan Bonifacino, Chief Digital Officer, FIGS

Moderated By: Natalie Bowen, Sr. Account Executive, Kargo

11:30am

Bose Fireside Chat

Jim Mollica, Chief Marketing Officer, Bose

Moderated By: Melissa Capuano, Senior Vice President, National Partnerships, Audacy

12:00pm

Social Innovation Panel

James Frapwell, Global Head of Marketing, Clarks Originals

Tracy Knauer, Vice President, North America Marketing, Ecommerce & Consumer Analytics, New Balance

Jack Daley, Head of Global Media and Partnerships at Bose Corporation, Bose

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Julie Morris, SVP, Head of Commercial Development & Media, NBA

Moderated By: Douglas Cajas, Vice President, Sales, RTLAdConnect

12:35pm

LUNCH

1:45pm

Marketing Innovation Panel

Matt Handy, Vice President of Marketing, LightForce

Emily Whittaker, President of North America, Vista

Adriana Fudala, VP, Marketing, Clarks Americas

Moderated by: Carolyn Murphy, VP, Americas, WARC

2:15pm 

How a 153 Year Old Brand Won with Millennials and Gen Z During the Pandemic 

Linda Lee, Chief Marketing Officer, Campbell Soup Company

Moderated By: Patrick Albano, GM, Global Client Development, The Trade Desk

2:45pm

Evolution & Innovation: How L.L. Bean Accelerates with Purpose

Nick Wilkoff, Chief Marketing Officer, L.L.Bean

Moderated by: Bobby Fitzgerald, Enterprise Account Executive, Amperity

3:15pm

Purpose Driven Marketing Panel

Jaclyn Ranere, Chief Marketing Officer, Sofar Sounds

Todd Sperry, Chief Marketing Officer, Museum of Science

Jeff McAdams Vice President, Global Marketing New Balance

Moderated by: Alex Monger, Head of Client Vision and Experience, Argonaut

3:50pm

Executive Leadership Panel

Linda Bethea, Head of Marketing, Danone

Michelle Froah, SVP Marketing Strategy & Sciences, MetLife

Moderated By: Justin Sparks, Head of Vertical Strategy, North America, InMobi

4:25pm

Multicultural Marketing & Purpose Driven Initiatives Panel 

Janina Lundy, Head of Emerging Audience Development, Amazon Studios & Prime Video

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Conley Fitzpatrick, Head Of Marketing, Pronghorn.co

Yuisa Pérez Chionchio, Chief People Officer, Museum of Science

Moderated By: James Cuthbert, President, ROCK THE BELLS

5:00pm

Closing Remarks

Day 2 - Thursday, May 5

8:45am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

9:30am

Welcome & Opening Remarks 

Theo Berenson, Director of Content Development and Marketing, CBS Boston

9:40am

Fireside Chat

Gabby Thomas, Olympic Athlete, 2x Medalist

Moderated By: John Evans, Vice President of Global Sports Marketing, New Balance

10:10am

Women in Sports Panel

Gabby Thomas, Olympic Athlete, 2x Medalist

Carolyn Braff, Head of Brand Strategy, Gatorade, PepsiCo

Missy Lukens Senior Director of Marketing 7-Eleven

Ariel Feigenbaum, Senior Director of Partnerships & Business Development, Laurel Springs School, President WISE (Women in Sports and Events, Inc.)

Moderated By: Becky Lofstrom, SVP Midwest Ad Sales, Cadent

10:50am

Keynote: Gaming is Bigger Than You Think

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:15am

The Future of Esports & Gaming Panel

Brendan Donohue, President, NBA 2k League

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:45am

Who We Are & Where We’re Going: Evolving Partnership Strategy

Jeff Deline, Executive Vice President & Chief Revenue Officer, New York Mets

12:10pm

LUNCH

1:10pm

Fireside Chat

Erick Dickens Co-Founder, Chief Executive Officer, Kadenwood

Steve Garvey, Kadenwood Co-founder, Head of Sports Partnerships, MLB legend

Moderated by: Mae Karwowski, CEO/Founder, Obviously

1:40pm

Sports Marketing Innovation Panel

Emeka Ofodile, Vice President of Sports Marketing, ESPN

Naveen Lokesh, Head of Global Sports Marketing, Basketball, New Balance

Adam Grossman, Chief Marketing Officer, Boston Red Sox

Arra Yerganian, President, Laurel Springs School

Moderated By: Ellie Feeley, Sports & Entertainment Partnerships, Flowcode

2:20pm

2:1 Fireside Chat

Joe Freshgoods, Founder/Creative Director, JFG

Yuron White, Vice President of Global Lifestyle & Basketball, New Balance

Moderated By: Nikki Ambrifi, VP Client Partnerships, fuboTV

3:00pm

Driving Cultural-Forward Creative & Championing The Intersection of Sports Fashion & Music

James Frapwell, Global Head of Marketing, Clarks Originals

Set Free Richardson, Creative Director, Compound

Tara McRae, Global Chief Marketing Officer, Clarks

Moderated By: Joe Maglio, Chief Executive Officer, McKinney

3:40pm

2:1 Fireside Chat

Fara Leff, COO, Klutch Sports Group

Chris Davis, Chief Marketing Officer, New Balance

Moderated By: Lizzy Daly, VP, Currency, Comscore

4:20pm

Cause Marketing Integrations & Taking Action

Brett O'Brien, General Manager, Senior Vice President, Gatorade Performance Portfolio, PepsiCo

Moderated By: Danielle Byrd, SVP, Brands & Partnerships, MarketCast

5:00pm

WRAP

Day 3 - Friday, May 6

8:30am

Breakfast & Registration

The TRACK at New Balance Facility Tours

New Balance Global Flagship Sit & Fit

The New Balance flagship location offers a digital touch free fitting experience. In less than 6 seconds our digital foot scanner will take 160 pictures of our guests feet, and assist you in finding the right size and width footwear option.

Brand Innovator’s attendees will receive a 30% discount on their purchase at the store across the three days of the summit.

9:45am

Welcome & Opening Remarks 

Theo Berenson, Director of Content Development and Marketing, CBS Boston

9:55am

Commerce & Rewards: Connecting Brands with Gamers

Presented By: Marc Fonzetti, CMO & CRO, Scuti Rewards Marketplace

10:15am

Fireside Chat/Keynote

Jed Berger, Global Chief Marketing Officer, Foot Locker Inc.

Moderated By: Allison Conroy, Enterprise Field Account Executive, Google

10:55am

Crypto and NFT’s in Sports Panel

Pat Cassidy, Chief Marketing Officer, Autograph

Luke Bonner, CEO/Founder PWRFWD

Kirby Porter, Founder of New Game Labs & PLAY3RS

Moderated by: Marc Fonzetti, CMO & CRO, Scuti Rewards Marketplace

11:40am

WRAP

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IBM Watson Advertising and The Trade Desk amongst others, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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