Future of Media - TV & Digital Video

Presented by

March 4, 2021

March

4

-

,

0

Featuring

AGENDA

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

12:05pm ET

Fireside Chat

Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo

Moderated By: Kent Nguyen, Director of Sales, West, Tremor Video

12:40pm ET

Fireside Chat

Gabriela Maestre, Senior Director, Creative Solutions, Tremor Video

Moderated By: Jason Adelman, Vice President, Brand Strategy & Partnership Development, Brand Innovators Labs

1:20pm ET

Stand Out in Today's Evolving Living Room

We all know that the global pandemic has changed the way we live, work, and communicate, as well as how, where, and when we consume content. In fact, in 2020 there were 104.7 million US households using CTV and that number is forecasted to increase to 113 million by 2024, which will represent nearly 86% of all US households. Recent consumer insights corroborate this trend, with 61% of US consumers spending “a lot more” time watching TV on demand since the onset of the pandemic back in March 2020, according to research conducted by Tremor Video and Unruly.  As we are now in a new year, reaching consumers in a way that speaks to their specific interests and really makes an impact will be key for advertisers to standout in today’s evolving living room.

In this Keynote, you’ll hear from Terence Scroope, VP of Insights from Tremor Video and Unruly, on how to leverage the top CTV strategies to ensure your brand’s message reaches and resonates with stay-at-home consumers.

Terence Scroope, Vice President of Insights, Tremor International

1:40pm ET

Fireside Chat

Megan Matlock, Assistant Vice President, Media Strategy, AT&T

Moderated By: Paul Harris, Vice President of Sales, South, Tremor Video

2:20pm ET

Fireside Chat

Mike Swisher, Director of Media Planning & Performance, Method Products

Moderated By: Jeff Zito, Vice President of Sales, Midwest, Tremor Video

3:00pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

12:05pm ET

Fireside Chat

Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo

Moderated By: Kent Nguyen, Director of Sales, West, Tremor Video

12:40pm ET

Fireside Chat

Gabriela Maestre, Senior Director, Creative Solutions, Tremor Video

Moderated By: Jason Adelman, Vice President, Brand Strategy & Partnership Development, Brand Innovators Labs

1:20pm ET

Stand Out in Today's Evolving Living Room

We all know that the global pandemic has changed the way we live, work, and communicate, as well as how, where, and when we consume content. In fact, in 2020 there were 104.7 million US households using CTV and that number is forecasted to increase to 113 million by 2024, which will represent nearly 86% of all US households. Recent consumer insights corroborate this trend, with 61% of US consumers spending “a lot more” time watching TV on demand since the onset of the pandemic back in March 2020, according to research conducted by Tremor Video and Unruly.  As we are now in a new year, reaching consumers in a way that speaks to their specific interests and really makes an impact will be key for advertisers to standout in today’s evolving living room.

In this Keynote, you’ll hear from Terence Scroope, VP of Insights from Tremor Video and Unruly, on how to leverage the top CTV strategies to ensure your brand’s message reaches and resonates with stay-at-home consumers.

Terence Scroope, Vice President of Insights, Tremor International

1:40pm ET

Fireside Chat

Megan Matlock, Assistant Vice President, Media Strategy, AT&T

Moderated By: Paul Harris, Vice President of Sales, South, Tremor Video

2:20pm ET

Fireside Chat

Mike Swisher, Director of Media Planning & Performance, Method Products

Moderated By: Jeff Zito, Vice President of Sales, Midwest, Tremor Video

3:00pm ET

Wrap-Up

SUB EVENTS

No items found.

SPEAKERS

SPONSORS

MARQUEE SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.