David Teicher, Chief Content Officer, Brand Innovators
Alison Gensheimer, Vice President, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo
Moderated By: Kent Nguyen, Director of Sales, West, Tremor Video
Gabriela Maestre, Senior Director, Creative Solutions, Tremor Video
Moderated By: Jason Adelman, Vice President, Brand Strategy & Partnership Development, Brand Innovators Labs
We all know that the global pandemic has changed the way we live, work, and communicate, as well as how, where, and when we consume content. In fact, in 2020 there were 104.7 million US households using CTV and that number is forecasted to increase to 113 million by 2024, which will represent nearly 86% of all US households. Recent consumer insights corroborate this trend, with 61% of US consumers spending “a lot more” time watching TV on demand since the onset of the pandemic back in March 2020, according to research conducted by Tremor Video and Unruly. As we are now in a new year, reaching consumers in a way that speaks to their specific interests and really makes an impact will be key for advertisers to standout in today’s evolving living room.
In this Keynote, you’ll hear from Terence Scroope, VP of Insights from Tremor Video and Unruly, on how to leverage the top CTV strategies to ensure your brand’s message reaches and resonates with stay-at-home consumers.
Terence Scroope, Vice President of Insights, Tremor International
Megan Matlock, Assistant Vice President, Media Strategy, AT&T
Moderated By: Paul Harris, Vice President of Sales, South, Tremor Video
Mike Swisher, Director of Media Planning & Performance, Method Products
Moderated By: Jeff Zito, Vice President of Sales, Midwest, Tremor Video