State of the Industry - Future of Media & Marketing Innovation

Presented by

October 7, 2020

October

7

-

,

Featuring

AGENDA

11:00am

Welcome Remarks

Lauren Kania, VP Client Success, Brand Innovators

Guest Emcee: Jeremy Sigel, Vice President, Site Strategy, Digital Integrated Marketing, ViacomCBS

11:05am

Keynote

The 2020 Effect: Rebranding Influence

Information and relief have become highly sought after commodities as we round out the end of a tumultuous year. The role of content creation and consumption has taken on a more meaningful dynamic as influencers and creators are looking to bridge the information gap. This presentation explores the evolution of influence as celebrities, creators, and brands seek to expand the scope of their influence by spreading awareness, creating change, and building community. During an ever-changing year, brands can align on opportunities that meet consumer desires for new archetypes, content realness, and squad power.

Rebranding Influence is part of The 2020 Effect - a monthly series from the Creative Strategy & Cultural Intelligence team at Velocity, ViacomCBS. This series of mini-studies tracks signals, emerging behaviors, and potential long-term effects on culture and consumer behavior due to the drastic upheaval of the year 2020.

Hawa Arsala, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

Arielle Russo, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

11:25am

Fireside Chat

Brian Voynick, CRM Campaigns Manager, BMW of North America

Moderated By: Ardit Bejko, Client Partnerships Director, Adstream

12:05pm

Fireside Chat

Andy Rosenberg, Director, Brand Marketing, Mack Weldon

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

12:40pm

Fireside Chat

Ben Conrad, Senior Director, Database Marketing, Milwaukee Bucks

Moderated By: Hamid Qayyum, SVP Digital Solutions, Stirista

1:15pm

Fireside Chat

COMING SOON! Paramount+...ViacomCBS and the next stage in the streaming revolution

In an era of hyper-fragmented digital and OTT experiences, only a handful of services will cut through the clutter and reach broad audiences with superior content. With a legacy of innovation and storytelling and one of the most iconic brands in Hollywood, Paramount+ is poised to be the next household name. In combination with leading free services, such as CBSN and Pluto TV, Paramount+ represents one of the most powerful and diversified streaming portfolios in the industry. Hear from ViacomCBS' Chief Digital Officer, Marc DeBevoise about the role of CTV in the streaming landscape, and winning strategies and opportunities for brands.    

Marc DeBevoise, Chief Executive Officer and President, ViacomCBS Digital, ViacomCBS

Brendan Murnane, Senior Vice President, ViacomCBS Digital Sales Strategy, ViacomCBS

2:00pm

Fireside Chat

Matthew Coleman, Marketing Director, State Farm

Moderated By: Kinsey Tamberrino, Vice President, Sales, Vevo

2:45pm

Fireside Chat

Anthony Martinez, Sr. Global Director, Head of Media Platforms & Audience Strategy, The Coca Cola Company

Moderated By: Zach Kubin, VP of Partnerships/Sales, Adelaide

3:30pm

Fireside Chat

Alison Gensheimer, VP, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo

Moderated By: Devon DeBlasio, Product Marketing Director, Neustar

4:15pm

Wrap-Up

AGENDA

11:00am

Welcome Remarks

Lauren Kania, VP Client Success, Brand Innovators

Guest Emcee: Jeremy Sigel, Vice President, Site Strategy, Digital Integrated Marketing, ViacomCBS

11:05am

Keynote

The 2020 Effect: Rebranding Influence

Information and relief have become highly sought after commodities as we round out the end of a tumultuous year. The role of content creation and consumption has taken on a more meaningful dynamic as influencers and creators are looking to bridge the information gap. This presentation explores the evolution of influence as celebrities, creators, and brands seek to expand the scope of their influence by spreading awareness, creating change, and building community. During an ever-changing year, brands can align on opportunities that meet consumer desires for new archetypes, content realness, and squad power.

Rebranding Influence is part of The 2020 Effect - a monthly series from the Creative Strategy & Cultural Intelligence team at Velocity, ViacomCBS. This series of mini-studies tracks signals, emerging behaviors, and potential long-term effects on culture and consumer behavior due to the drastic upheaval of the year 2020.

Hawa Arsala, Director, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

Arielle Russo, Coordinator, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

Lydia Daly, SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS

11:25am

Fireside Chat

Brian Voynick, CRM Campaigns Manager, BMW of North America

Moderated By: Ardit Bejko, Client Partnerships Director, Adstream

12:05pm

Fireside Chat

Andy Rosenberg, Director, Brand Marketing, Mack Weldon

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

12:40pm

Fireside Chat

Ben Conrad, Senior Director, Database Marketing, Milwaukee Bucks

Moderated By: Hamid Qayyum, SVP Digital Solutions, Stirista

1:15pm

Fireside Chat

COMING SOON! Paramount+...ViacomCBS and the next stage in the streaming revolution

In an era of hyper-fragmented digital and OTT experiences, only a handful of services will cut through the clutter and reach broad audiences with superior content. With a legacy of innovation and storytelling and one of the most iconic brands in Hollywood, Paramount+ is poised to be the next household name. In combination with leading free services, such as CBSN and Pluto TV, Paramount+ represents one of the most powerful and diversified streaming portfolios in the industry. Hear from ViacomCBS' Chief Digital Officer, Marc DeBevoise about the role of CTV in the streaming landscape, and winning strategies and opportunities for brands.    

Marc DeBevoise, Chief Executive Officer and President, ViacomCBS Digital, ViacomCBS

Brendan Murnane, Senior Vice President, ViacomCBS Digital Sales Strategy, ViacomCBS

2:00pm

Fireside Chat

Matthew Coleman, Marketing Director, State Farm

Moderated By: Kinsey Tamberrino, Vice President, Sales, Vevo

2:45pm

Fireside Chat

Anthony Martinez, Sr. Global Director, Head of Media Platforms & Audience Strategy, The Coca Cola Company

Moderated By: Zach Kubin, VP of Partnerships/Sales, Adelaide

3:30pm

Fireside Chat

Alison Gensheimer, VP, Digital Marketing - Head of Media Platforms and Innovation, Wells Fargo

Moderated By: Devon DeBlasio, Product Marketing Director, Neustar

4:15pm

Wrap-Up

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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