Extraordinary Times Call for Extraordinary Thinking – The New Media Plan
June 8, 2020
Even before Covid-19 changed the world as we know it, the ability to reach consumers through ad-supported TV was going through a drastic change. As our brains reach the ultimate saturation point from visual media from both big and small screen alike, where and how do ads fit in the Tiger King age? How much of screen time is spent with ad free OTT content? What is the future of “reach” in a new world that for now, does not have live sports or tent pole events? With markets opening up and media consumption forever changed, marketers need to be aware of the changing consumer landscape and find innovative and engaging ways to build strategic media plans for the back half of 2020 and beyond.
Please join this interactive panel discussion to hear insights into the mind of marketers and consumers in this unique moment in media.