Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Presented by

July 18, 2019

Available On Demand

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data. At the heart of it all is attribution—the science of identifying the marketing activities that lead to customer engagement, sales, and loyalty. In a dynamic marketplace defined by growth, change and opportunity, the most effective attribution models are capable of measuring myriad marketing touch points and producing timely, accurate, and increasingly granular person-level consumer data insights.

In this webinar you’ll learn:

  • How marketers use attribution to inform media buys
  • Different types of attribution measurement tools
  • The benefits and drawbacks of current tools and software
  • How to identify the solution that’s right for you 

Featuring

AGENDA

AGENDA

SUB EVENTS

No items found.

SPEAKERS

SPONSORS

MARQUEE SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

REGISTER

Thank you, your submission has been received. You will receive registration confirmation from Webex with login information.
Oops! Something went wrong while submitting the form.