Data-Driven Marketing at Scale
July 28, 2021
Research shows that consumers are willing to give up their precious first-party data in return for something of value; and marketers who fail to deliver will be at a disadvantage. But building and activating a robust data-driven marketing strategy at scale is challenging. With increasing privacy regulations, inefficient workstreams, and widely distributed teams, it's more crucial than ever to unite data, find signals in the noise, and activate insights with speed and efficiency to drive results. Join us for a half-day deep dive into how brands can join data and personalization with best-in-class content to create stronger connections with consumers at scale.