Cultural Marketing: Gaming, Sports and eSports

Presented by

June 17, 2020

June

17

-

,

Featuring

AGENDA

All times are (EDT)

12:30pm

Welcome

Lauren Kania, VP Client Success, Brand Innovators

12:35pm

Opening Remarks

Nina Alexander-Hurst, Senior Director, Global Brand Marketing and Partnerships, Luxury & Lifestyle Brands, Hilton (Former)

12:40pm

Fireside Chat

Paul Mascali, Head of eSports & Gaming, PepsiCo

Moderated By: Josh Priddy, Head of Gaming, Revelation

1:20pm

Fireside Chat

Heidi Browning, EVP & Chief Marketing Officer, National Hockey League (NHL)

Tim Ellis, EVP Chief Marketing Officer, National Football League (NFL)

Moderated By: Ryan Detert, CEO, Influential

2:00pm

Fireside Chat

Rob Bullough, Director of Global Brand Marketing, EA

Moderated By: John Patroulis, Worldwide Chief Creative Officer, Grey

2:40pm

Fireside Chat

Gina Chung Lee, VP of Brand, Activation & Apparel, Gen.G

Moderated By: Mike Murphy O’Reilly, Director of Gaming and Esports, Minute Media

3:20pm

Fireside Chat

Brian Orakpo, Four-Time Pro Bowler, Former NFL Linebacker

Moderated By: Chris Detert, CCO, Influential

4:00pm

It's a Wrap

AGENDA

All times are (EDT)

12:30pm

Welcome

Lauren Kania, VP Client Success, Brand Innovators

12:35pm

Opening Remarks

Nina Alexander-Hurst, Senior Director, Global Brand Marketing and Partnerships, Luxury & Lifestyle Brands, Hilton (Former)

12:40pm

Fireside Chat

Paul Mascali, Head of eSports & Gaming, PepsiCo

Moderated By: Josh Priddy, Head of Gaming, Revelation

1:20pm

Fireside Chat

Heidi Browning, EVP & Chief Marketing Officer, National Hockey League (NHL)

Tim Ellis, EVP Chief Marketing Officer, National Football League (NFL)

Moderated By: Ryan Detert, CEO, Influential

2:00pm

Fireside Chat

Rob Bullough, Director of Global Brand Marketing, EA

Moderated By: John Patroulis, Worldwide Chief Creative Officer, Grey

2:40pm

Fireside Chat

Gina Chung Lee, VP of Brand, Activation & Apparel, Gen.G

Moderated By: Mike Murphy O’Reilly, Director of Gaming and Esports, Minute Media

3:20pm

Fireside Chat

Brian Orakpo, Four-Time Pro Bowler, Former NFL Linebacker

Moderated By: Chris Detert, CCO, Influential

4:00pm

It's a Wrap

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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