Consumer Engagement
Presented by
May 12, 2021
May
12
-
,
Arielle Russo, Manager, Content & Community, Brand Innovators
XR (virtual, augmented and mixed reality) are revolutionizing storytelling and how Brands connect with consumers. Through an increasingly immersive and self-directed world of new media experiences, AR in particular is poised to exponentially increase engagement in an interactive way marketers have only dreamed of. For Brands and Agencies to fully realize the opportunity digital reality presents, they must understand this new storytelling language and how their audience is engaging. Join Unity, the IAB, LoopMe and Digitas for a deep discussion on what immersive storytelling means, and to learn about new data and insights on how AR ads are changing the consumer experience to be a collaboration for Brands and Consumers, where each has a role to play.
Christina Park, Vice President, North America Enterprise Sales, LoopMe
Keith Soljacich, Vice President/General Director, Experiential Technology, Digitas North America
Zoë Soon, Vice President, Experience Center, IAB
Moderated By: Tony Parisi, Head of XR Experience and Innovation, Unity
Tim Angelillo Founder & CEO Sourced Craft Cocktails
Brad Schultz Co-Founder & CMO FUTURE/PROOF - BeatBox Beverages
Brandon Schwartz Co-Founder and President DRYNXMYTH
Moderated By: Liz Denworth, Vice President of Sales, MikMak
Mark Yessin, Digital Marketing & Audience Data Strategy Lead, DMP, Omni-Channel Consumer Journey - Health Brands, Reckitt
Moderated By: EJ Freni, Chief Revenue Officer, Claravine
Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark
Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark
Moderated By: Meggie Giancola, Head of CPG Strategy, Vericast
Adam Hadi, Vice President, Marketing, Current
Moderated By: Eric Dahan, Chief Executive Officer, Open Influence
