Consumer Engagement

Presented by
Presented by

May 12, 2021

May

12

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,

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Featuring

AGENDA

12:00pm ET

Welcome Remarks

Arielle Russo, Manager, Content & Community, Brand Innovators

12:05pm ET

Collaborative Advertising: How AR Gives Ads New Purpose

XR (virtual, augmented and mixed reality) are revolutionizing storytelling and how Brands connect with consumers. Through an increasingly immersive and self-directed world of new media experiences, AR in particular is poised to exponentially increase engagement in an interactive way marketers have only dreamed of. For Brands and Agencies to fully realize the opportunity digital reality presents, they must understand this new storytelling language and how their audience is engaging. Join Unity, the IAB, LoopMe and Digitas for a deep discussion on what immersive storytelling means, and to learn about new data and insights on how AR ads are changing the consumer experience to be a collaboration for Brands and Consumers, where each has a role to play.

Christina Park, Vice President, North America Enterprise Sales, LoopMe

Keith Soljacich, Vice President/General Director, Experiential Technology, Digitas North America

Zoë Soon, Vice President, Experience Center, IAB

Moderated By: Tony Parisi, Head of XR Experience and Innovation, Unity

1:00pm ET

Panel - The New Age Bev Alc Consumer: How to Attract Today's Customers At Home

Tim Angelillo Founder & CEO Sourced Craft Cocktails

Brad Schultz Co-Founder & CMO FUTURE/PROOF - BeatBox Beverages

Brandon Schwartz Co-Founder and President DRYNXMYTH

Moderated By: Liz Denworth, Vice President of Sales, MikMak

1:40pm ET

Fireside Chat

Mark Yessin, Digital Marketing & Audience Data Strategy Lead, DMP, Omni-Channel Consumer Journey - Health Brands, Reckitt

Moderated By: EJ Freni, Chief Revenue Officer, Claravine

2:20pm ET

Keynote - The Consumer vs. Customer: A Paradigm Shift for Data in CPG

Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark

2:40pm ET

Fireside Chat

Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark

Moderated By: Meggie Giancola, Head of CPG Strategy, Vericast

3:00pm ET

Fireside Chat

Adam Hadi, Vice President, Marketing, Current

Moderated By: Eric Dahan, Chief Executive Officer, Open Influence

3:40pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

Arielle Russo, Manager, Content & Community, Brand Innovators

12:05pm ET

Collaborative Advertising: How AR Gives Ads New Purpose

XR (virtual, augmented and mixed reality) are revolutionizing storytelling and how Brands connect with consumers. Through an increasingly immersive and self-directed world of new media experiences, AR in particular is poised to exponentially increase engagement in an interactive way marketers have only dreamed of. For Brands and Agencies to fully realize the opportunity digital reality presents, they must understand this new storytelling language and how their audience is engaging. Join Unity, the IAB, LoopMe and Digitas for a deep discussion on what immersive storytelling means, and to learn about new data and insights on how AR ads are changing the consumer experience to be a collaboration for Brands and Consumers, where each has a role to play.

Christina Park, Vice President, North America Enterprise Sales, LoopMe

Keith Soljacich, Vice President/General Director, Experiential Technology, Digitas North America

Zoë Soon, Vice President, Experience Center, IAB

Moderated By: Tony Parisi, Head of XR Experience and Innovation, Unity

1:00pm ET

Panel - The New Age Bev Alc Consumer: How to Attract Today's Customers At Home

Tim Angelillo Founder & CEO Sourced Craft Cocktails

Brad Schultz Co-Founder & CMO FUTURE/PROOF - BeatBox Beverages

Brandon Schwartz Co-Founder and President DRYNXMYTH

Moderated By: Liz Denworth, Vice President of Sales, MikMak

1:40pm ET

Fireside Chat

Mark Yessin, Digital Marketing & Audience Data Strategy Lead, DMP, Omni-Channel Consumer Journey - Health Brands, Reckitt

Moderated By: EJ Freni, Chief Revenue Officer, Claravine

2:20pm ET

Keynote - The Consumer vs. Customer: A Paradigm Shift for Data in CPG

Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark

2:40pm ET

Fireside Chat

Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark

Moderated By: Meggie Giancola, Head of CPG Strategy, Vericast

3:00pm ET

Fireside Chat

Adam Hadi, Vice President, Marketing, Current

Moderated By: Eric Dahan, Chief Executive Officer, Open Influence

3:40pm ET

Wrap-Up

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