Brand Innovators Sports Marketing Summit @ Super Bowl 2022 Presented by 72andSunny and Hosted by Porsche

Presented by
Presented by

February 8, 2022

February

8

-

10

,

2022

0
0

Proof of vaccination is required upon entry for in-person attendees.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, Feb. 8

11:00am

Welcome 

David Teicher, Chief Content Officer, Brand Innovators

11:15am

Opening Remarks

11:30am

Fireside Chat - Sports Marketing & NFL Partnership 

Pat LaCroix, Head of Brand Marketing & Activation, Bose (Virtual)

12:15pm

Fireside Chat - Sports Marketing & NFL Partnership 

Jim Peters, Head of Brand Content & Alliances Marketing, Ford (Virtual)

1:00pm

Fireside Chat - Sports Marketing & NFL Partnership 

Stacy Taffet, VP Brand Marketing, Frito Lay, PepsiCo (Pre Recorded)

1:45pm

Keynote 

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

2:10pm

Fireside Chat

Tim Ellis, Chief Marketing Officer, The National Football League (NFL)

3:15pm

Fireside Chat

Ian Trombetta, SVP, Social & Influence Marketing, The National Football League (NFL)

3:45pm

Fireside Chat

Amanda Lamb, Senior Global Director, Team Sports & Partnerships, Wilson Sporting Goods

4:10pm

Fireside Chat

James Bernstrom, Head of Sports Marketing - NFL, AEG, MS Lounge, Big3, CFHF, & Entertainment, Microsoft

5:00pm

WRAP

Day 2 - Wednesday, Feb. 9

9:00am

Welcome

David Teicher, Chief Content Officer, Brand Innovators 

9:10am

Opening Remarks

Rahsaan Johnson, Managing Director, Sponsorships & Inclusive Partnerships, United Airlines

10:10am

Success Story - Monetizing College Sports through Enhanced Fan Experiences

Julia Spano, Head of NA Field Marketing, Oracle ACX

Craig Ricks, Chief Marketing Officer, Paciolan

10:30am

Fireside Chat

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

11:10am

Fireside Chat

Joe Barnes, Director, Bud Light Sports Marketing, Head of esports & Gaming, AB-InBev 

11:45am

Fireside Chat

Matt Prevost, Chief Revenue Officer, BetMGM

12:10pm

Fireside Chat: Future of Sports Marketing

Rahsaan Johnson, Managing Director, Sponsorships & Inclusive Partnerships, United Airlines

1:05pm

LUNCH

1:45pm

Fireside Chat

Azania Andrews, VP Connections, Anheuser-Busch

2:15pm

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

2:40pm

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

3:10pm

Fireside Chat

Adrienne Lofton, Vice President, Global Brand Marketing, Platforms and Ecosystems, Google

3:45pm

Fireside Chat

Andrea Hopelain, SVP Brand, EA Sports, Electronic Arts

4:15pm

Fireside Chat - Athletes + Brands: Beyond Partnerships

William Clements, VP Sponsorships, Mars (Virtual)

Day 3 - Thursday, Feb. 10

9:00am

Welcome

David Teicher, Chief Content Officer, Brand Innovators 

9:15am

Fireside Chat

Alyson Griffin, Head of Marketing, State Farm

10:40am

Fireside Chat - Athletes, Brands, and Content

Keisha Wright, Vice President, Integrated Marketing, THINK450 - The Partnership & Innovation Engine of the NBPA

11:10am

Fireside Chat

John Buchanan, Chief Marketing Officer, LegalZoom

11:40am

Fireside Chat

Chris Brandt, Chief Marketing Officer, Chipotle

12:20pm

Fireside Chat

Linda Bethea, Head of Marketing, Danone

Surbhi Martin, Vice President, Greek Yogurt & Functional Nutrition, Danone

1:00pm

LUNCH - (Chipotle)

1:45pm

Fireside Chat -- Sports Betting & Fantasy Football

Mario D'Agostino, VP Marketing & Marketing Technology, FanDuel

Brian Borkowski, SVP Marketing, FanDuel

2:20pm

Success Story - Red Bull Racing Honda delivers unrivaled fan experiences with Oracle Cloud CX

Oracle and Red Bull Racing’s CMOs speak about how they teamed up to re-engineer the  ultimate fan experience in both the physical and digital worlds.

Ariel Kelman, EVP & Chief Marketing Officer, Oracle

Oliver (Olly) Hughes, Chief Marketing Officer, Red Bull Racing Honda

2:45pm

Fireside Chat 

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

3:15pm

Fireside Chat

Stephanie McMahon, Chief Brand Officer, WWE

3:45pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi, PepsiCo

4:20pm

Fireside Chat

Pete Marino, President, Emerging Business, Molson Coors

5:00pm

WRAP

AGENDA

Day 1 - Tuesday, Feb. 8

11:00am

Welcome 

David Teicher, Chief Content Officer, Brand Innovators

11:15am

Opening Remarks

11:30am

Fireside Chat - Sports Marketing & NFL Partnership 

Pat LaCroix, Head of Brand Marketing & Activation, Bose (Virtual)

12:15pm

Fireside Chat - Sports Marketing & NFL Partnership 

Jim Peters, Head of Brand Content & Alliances Marketing, Ford (Virtual)

1:00pm

Fireside Chat - Sports Marketing & NFL Partnership 

Stacy Taffet, VP Brand Marketing, Frito Lay, PepsiCo (Pre Recorded)

1:45pm

Keynote 

Tim Ellis, Chief Marketing Officer, National Football League (NFL)

2:10pm

Fireside Chat

Tim Ellis, Chief Marketing Officer, The National Football League (NFL)

3:15pm

Fireside Chat

Ian Trombetta, SVP, Social & Influence Marketing, The National Football League (NFL)

3:45pm

Fireside Chat

Amanda Lamb, Senior Global Director, Team Sports & Partnerships, Wilson Sporting Goods

4:10pm

Fireside Chat

James Bernstrom, Head of Sports Marketing - NFL, AEG, MS Lounge, Big3, CFHF, & Entertainment, Microsoft

5:00pm

WRAP

Day 2 - Wednesday, Feb. 9

9:00am

Welcome

David Teicher, Chief Content Officer, Brand Innovators 

9:10am

Opening Remarks

Rahsaan Johnson, Managing Director, Sponsorships & Inclusive Partnerships, United Airlines

10:10am

Success Story - Monetizing College Sports through Enhanced Fan Experiences

Julia Spano, Head of NA Field Marketing, Oracle ACX

Craig Ricks, Chief Marketing Officer, Paciolan

10:30am

Fireside Chat

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

11:10am

Fireside Chat

Joe Barnes, Director, Bud Light Sports Marketing, Head of esports & Gaming, AB-InBev 

11:45am

Fireside Chat

Matt Prevost, Chief Revenue Officer, BetMGM

12:10pm

Fireside Chat: Future of Sports Marketing

Rahsaan Johnson, Managing Director, Sponsorships & Inclusive Partnerships, United Airlines

1:05pm

LUNCH

1:45pm

Fireside Chat

Azania Andrews, VP Connections, Anheuser-Busch

2:15pm

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

2:40pm

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

3:10pm

Fireside Chat

Adrienne Lofton, Vice President, Global Brand Marketing, Platforms and Ecosystems, Google

3:45pm

Fireside Chat

Andrea Hopelain, SVP Brand, EA Sports, Electronic Arts

4:15pm

Fireside Chat - Athletes + Brands: Beyond Partnerships

William Clements, VP Sponsorships, Mars (Virtual)

Day 3 - Thursday, Feb. 10

9:00am

Welcome

David Teicher, Chief Content Officer, Brand Innovators 

9:15am

Fireside Chat

Alyson Griffin, Head of Marketing, State Farm

10:40am

Fireside Chat - Athletes, Brands, and Content

Keisha Wright, Vice President, Integrated Marketing, THINK450 - The Partnership & Innovation Engine of the NBPA

11:10am

Fireside Chat

John Buchanan, Chief Marketing Officer, LegalZoom

11:40am

Fireside Chat

Chris Brandt, Chief Marketing Officer, Chipotle

12:20pm

Fireside Chat

Linda Bethea, Head of Marketing, Danone

Surbhi Martin, Vice President, Greek Yogurt & Functional Nutrition, Danone

1:00pm

LUNCH - (Chipotle)

1:45pm

Fireside Chat -- Sports Betting & Fantasy Football

Mario D'Agostino, VP Marketing & Marketing Technology, FanDuel

Brian Borkowski, SVP Marketing, FanDuel

2:20pm

Success Story - Red Bull Racing Honda delivers unrivaled fan experiences with Oracle Cloud CX

Oracle and Red Bull Racing’s CMOs speak about how they teamed up to re-engineer the  ultimate fan experience in both the physical and digital worlds.

Ariel Kelman, EVP & Chief Marketing Officer, Oracle

Oliver (Olly) Hughes, Chief Marketing Officer, Red Bull Racing Honda

2:45pm

Fireside Chat 

Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo

3:15pm

Fireside Chat

Stephanie McMahon, Chief Brand Officer, WWE

3:45pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi, PepsiCo

4:20pm

Fireside Chat

Pete Marino, President, Emerging Business, Molson Coors

5:00pm

WRAP

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors. Fill out and submit the form below.

Virtual attendance is available to the public. See registration options below.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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