Brand Innovators Sports Marketing Upfronts: Soccer

Presented by

May 14, 2021

May

14

-

,

0

Featuring

AGENDA

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chair: Matt Davis, Head of Sports Marketing, Anheuser-Busch

Event Co-Chair: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:15pm ET

Fireside Chat: The History of Soccer in America

Alan Rothenberg, Chairman, Premier Partnerships

Interviewed By: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:45pm ET

Fireside Chat

Lisa Baird, Commissioner, National Women's Soccer League (NWSL)

Matt Davis, Head of U.S. Sports Marketing, Anheuser Busch

Moderated By: Sandra Herrera, CBS Sports

1:10pm ET

Fireside Chat: National vs. International Sports Marketing

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Moderated By: Cristian Nyari, Head of Commercial Content, DAZN

1:35pm ET

Fireside Chat

Jim McCoy, Vice President, Sports Marketing, Nationwide

Moderated By: Matt Kershaw, Vice President, Global Partnerships and Strategy, Vox Media

2:00pm ET

Panel: Sports Marketing in North America - MLS & NWSL

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Jill Cress, Vice President, Consumer Marketing, PayPal

Sara Toussaint, Vice President, Sports Marketing, Wells Fargo

Moderated By: Courtney Burgess, Vice President of Brand Partnerships, Minute Media

2:35pm ET

How PepsiCo Engages Hispanic Audiences Through Soccer

Mariela Estrella, Senior Marketing Manager - Hispanic Business Unit, PepsiCo

Sarah Guzman, Marketing Lead, Hispanic Business Unit, PepsiCo

Esperanza Teasdale, Vice President & General Manager, PepsiCo

Moderated By: Mel Ruiz Marc, Vice President of Sales, East Coast, Adsmovil

3:15pm ET

Panel: Women in Sports Leadership Discussion

Shawna Burtscher, Director, Experiential Marketing, Audi of America

Kerry Scalora, Director – Sports Marketing, Michelob Ultra, Anheuser-Busch

Bridget Sponsky, Executive Director - Brand, Sports & Sponsorship Marketing, Ally

Marissa Weseloh, Director of Sponsorships, Verizon

Dana Dar, Director of Strategic Business Development, Intel Sports, Intel

Moderated By: Stacie Pearson, Account Executive, Cadent

4:00pm ET

Fireside Chat

Kevin Strunk, Senior Manager, Marketing - FIFA, EA Sports, Electronic Arts (EA)

Moderated By: Adam Bauer, Head of Partnerships & Business Development, FaZe Clan

4:25pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chair: Matt Davis, Head of Sports Marketing, Anheuser-Busch

Event Co-Chair: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:15pm ET

Fireside Chat: The History of Soccer in America

Alan Rothenberg, Chairman, Premier Partnerships

Interviewed By: Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

12:45pm ET

Fireside Chat

Lisa Baird, Commissioner, National Women's Soccer League (NWSL)

Matt Davis, Head of U.S. Sports Marketing, Anheuser Busch

Moderated By: Sandra Herrera, CBS Sports

1:10pm ET

Fireside Chat: National vs. International Sports Marketing

Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone

Moderated By: Cristian Nyari, Head of Commercial Content, DAZN

1:35pm ET

Fireside Chat

Jim McCoy, Vice President, Sports Marketing, Nationwide

Moderated By: Matt Kershaw, Vice President, Global Partnerships and Strategy, Vox Media

2:00pm ET

Panel: Sports Marketing in North America - MLS & NWSL

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Jill Cress, Vice President, Consumer Marketing, PayPal

Sara Toussaint, Vice President, Sports Marketing, Wells Fargo

Moderated By: Courtney Burgess, Vice President of Brand Partnerships, Minute Media

2:35pm ET

How PepsiCo Engages Hispanic Audiences Through Soccer

Mariela Estrella, Senior Marketing Manager - Hispanic Business Unit, PepsiCo

Sarah Guzman, Marketing Lead, Hispanic Business Unit, PepsiCo

Esperanza Teasdale, Vice President & General Manager, PepsiCo

Moderated By: Mel Ruiz Marc, Vice President of Sales, East Coast, Adsmovil

3:15pm ET

Panel: Women in Sports Leadership Discussion

Shawna Burtscher, Director, Experiential Marketing, Audi of America

Kerry Scalora, Director – Sports Marketing, Michelob Ultra, Anheuser-Busch

Bridget Sponsky, Executive Director - Brand, Sports & Sponsorship Marketing, Ally

Marissa Weseloh, Director of Sponsorships, Verizon

Dana Dar, Director of Strategic Business Development, Intel Sports, Intel

Moderated By: Stacie Pearson, Account Executive, Cadent

4:00pm ET

Fireside Chat

Kevin Strunk, Senior Manager, Marketing - FIFA, EA Sports, Electronic Arts (EA)

Moderated By: Adam Bauer, Head of Partnerships & Business Development, FaZe Clan

4:25pm ET

Wrap-Up

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