Brand Innovators Sports Marketing Upfronts: Basketball

Presented by
Presented by

August 11, 2021

August

11

-

,

0
0

Featuring

AGENDA

Day 1 - Monday, August 9, 2021

1:30pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

1:35pm ET

Opening: What’s Top of Mind for Sports Marketers?

Event Co-Chair: Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Event Co-Chair: Lance Evans, Senior Vice President, Sports & Entertainment, MGM Resorts International

Event Co-Chair: Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships, United Airlines

Stephanie Maes, Director of Sports Partnerships, MGM Resorts International

Sports Marketing Committee Chair: Justin Toman, Head of Sports Marketing, PepsiCo

1:45pm ET

Panel Discussion: The Future of Fan Engagement

Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Matt Davis, Head of US Sports Marketing, Anheuser-Busch InBev

Andrea Wilson, Director, Sponsorships & Experiential Marketing, AT&T

Moderated By: Jack Jenkins, Head of Midwest, Brand Partnerships, Overtime

2:20pm ET

Fireside Chat

Kate Jhaveri, Chief Marketing Officer, NBA

Moderated By: Paul Dooley, World Wide Head of Marketing Transformation, AWS

3:05pm ET

Women in Sports: Leadership Forum

Christy Hedgpeth, Chief Operating Officer, WNBA

Kate Johnson, Director and Head of Global Sports & Entertainment Marketing Partnerships, Content and Media, Google

Lisa Woodward, Director, Sponsorships, Anheuser-Busch InBev

Moderated By: Lauren Treinen, Account Executive, ATV – Cable Sales, Cadent

3:45pm ET

Success Story: NFTs and NBA Top Shot

Adrienne O’Keeffe, AVP, Consumer Products & Gaming Partnerships, NBA

Caty Tedman, Head of Partnerships, Dapper Labs

Moderated By: Darren Markovitz, Head of Sales, Together Labs (formerly IMVU)

4:30pm ET

Wrap-Up

Day 2 - Tuesday, August 10, 2021

1:30pm ET

Welcome Remarks

Ryan Kulp, Senior Director, Content & Community, Brand Innovators

1:35pm ET

Fireside Chat: Success Story

Patrick Cassidy, Global Director of Consumer Marketing & Athlete Activation, New Balance

Yuron White, Vice President of Global Lifestyle & Basketball, New Balance

Moderated By: Erik Weiss, Vice President, Retail & CPG, Neustar

2:25pm ET

Panel Discussion: The Future of Sports Betting

Sarah Crennan, Vice President, Head of Content, Yahoo Sports

Raymond Doyle, Vice President of Digital Media & Brand, BETMGM

Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA

Moderated By: Derek Aframe, Executive Vice President - Head of Integrated Marketing, Octagon

3:15pm ET

Panel Discussion: Leveraging NBA Partnerships To Build Brand Awareness and Cultural Relevance

Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Amanda Lamb, Global Marketing Director: Team Sports & Digital Products, Wilson Sporting Goods

Lawrence Montgomery, Executive Director - National Advertising, Kaiser Permanente

Justin Toman, Head of Sports Marketing, PepsiCo

Moderated By: Jim McCloud, Executive Vice President, National Partnerships, Audacy

4:05pm ET

Fireside Chat: Connecting with NBA Audiences

Lance Evans, Senior Vice President, Sports & Entertainment, MGM

Moderated By: Avi Zimak, Chief Revenue & Strategy Officer, Maven

4:30pm ET

Panel Discussion: Transition Game

Matt Barnes, Former NBA Player, TV Personality, Podcast Host of ALL THE SMOKE

Earl Watson, Former NBA Player, Assistant Coach, Toronto Raptors

Moderated By: Nathan Elliott, Founder & Chief Executive Officer, FrontRunner Technologies

5:10pm ET

Wrap-Up

Day 3 - Wednesday, August 11, 2021

1:30pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

1:35pm ET

Fireside Chat: Success Story

Dan Fleetwood, Vice President - Global Sponsorships, SAP

Moderated By: Jason Yim, CEO and Executive Creative Director at Trigger – The XR Agency

2:00pm ET

Fireside Chat: Success Story

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

Erica Smith, Senior Marketing Manager, Pepsi Sports Team (NBA and WNBA Lead), PepsiCo

Moderated By: Matthew Doherty, Senior Vice President of Sales, East Coast, Teads

2:45pm ET

Panel Discussion: Returning to Normal & The Future of Sports Marketing

Alfie Brody, Vice President, Head of Global Sports Marketing - NBA, PGA, WWE, 2K Sports

Sarah Crennan, Vice President, Head of Content, Yahoo Sports

Trey Evans, Director of Sports Marketing, Under Armour

Moderated By: Amanda Kaye, Vice President of Integrated Marketing, Minute Media

3:25pm ET

Fireside Chat

Stephanie Maes, Director of Sports Partnerships, MGM Resorts International

Moderated By: Jeff Alter, Director, Product Marketing, Neustar

3:50pm ET

Panel Discussion: WNBA Athletes as Activists

Bethany Donaphin, Head of WNBA League Operations, WNBA

Elizabeth Williams, Atlanta Dream Center/Forward, WNBA

Moderated By: Tiffanie Petett, Director, Strategic Partnerships, Influential

Holly Rowe, Reporter & Play-by-Play Commentator, ESPN

4:30pm ET

Wrap-Up

AGENDA

Day 1 - Monday, August 9, 2021

1:30pm ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

1:35pm ET

Opening: What’s Top of Mind for Sports Marketers?

Event Co-Chair: Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Event Co-Chair: Lance Evans, Senior Vice President, Sports & Entertainment, MGM Resorts International

Event Co-Chair: Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships, United Airlines

Stephanie Maes, Director of Sports Partnerships, MGM Resorts International

Sports Marketing Committee Chair: Justin Toman, Head of Sports Marketing, PepsiCo

1:45pm ET

Panel Discussion: The Future of Fan Engagement

Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Matt Davis, Head of US Sports Marketing, Anheuser-Busch InBev

Andrea Wilson, Director, Sponsorships & Experiential Marketing, AT&T

Moderated By: Jack Jenkins, Head of Midwest, Brand Partnerships, Overtime

2:20pm ET

Fireside Chat

Kate Jhaveri, Chief Marketing Officer, NBA

Moderated By: Paul Dooley, World Wide Head of Marketing Transformation, AWS

3:05pm ET

Women in Sports: Leadership Forum

Christy Hedgpeth, Chief Operating Officer, WNBA

Kate Johnson, Director and Head of Global Sports & Entertainment Marketing Partnerships, Content and Media, Google

Lisa Woodward, Director, Sponsorships, Anheuser-Busch InBev

Moderated By: Lauren Treinen, Account Executive, ATV – Cable Sales, Cadent

3:45pm ET

Success Story: NFTs and NBA Top Shot

Adrienne O’Keeffe, AVP, Consumer Products & Gaming Partnerships, NBA

Caty Tedman, Head of Partnerships, Dapper Labs

Moderated By: Darren Markovitz, Head of Sales, Together Labs (formerly IMVU)

4:30pm ET

Wrap-Up

Day 2 - Tuesday, August 10, 2021

1:30pm ET

Welcome Remarks

Ryan Kulp, Senior Director, Content & Community, Brand Innovators

1:35pm ET

Fireside Chat: Success Story

Patrick Cassidy, Global Director of Consumer Marketing & Athlete Activation, New Balance

Yuron White, Vice President of Global Lifestyle & Basketball, New Balance

Moderated By: Erik Weiss, Vice President, Retail & CPG, Neustar

2:25pm ET

Panel Discussion: The Future of Sports Betting

Sarah Crennan, Vice President, Head of Content, Yahoo Sports

Raymond Doyle, Vice President of Digital Media & Brand, BETMGM

Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA

Moderated By: Derek Aframe, Executive Vice President - Head of Integrated Marketing, Octagon

3:15pm ET

Panel Discussion: Leveraging NBA Partnerships To Build Brand Awareness and Cultural Relevance

Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm

Amanda Lamb, Global Marketing Director: Team Sports & Digital Products, Wilson Sporting Goods

Lawrence Montgomery, Executive Director - National Advertising, Kaiser Permanente

Justin Toman, Head of Sports Marketing, PepsiCo

Moderated By: Jim McCloud, Executive Vice President, National Partnerships, Audacy

4:05pm ET

Fireside Chat: Connecting with NBA Audiences

Lance Evans, Senior Vice President, Sports & Entertainment, MGM

Moderated By: Avi Zimak, Chief Revenue & Strategy Officer, Maven

4:30pm ET

Panel Discussion: Transition Game

Matt Barnes, Former NBA Player, TV Personality, Podcast Host of ALL THE SMOKE

Earl Watson, Former NBA Player, Assistant Coach, Toronto Raptors

Moderated By: Nathan Elliott, Founder & Chief Executive Officer, FrontRunner Technologies

5:10pm ET

Wrap-Up

Day 3 - Wednesday, August 11, 2021

1:30pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

1:35pm ET

Fireside Chat: Success Story

Dan Fleetwood, Vice President - Global Sponsorships, SAP

Moderated By: Jason Yim, CEO and Executive Creative Director at Trigger – The XR Agency

2:00pm ET

Fireside Chat: Success Story

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

Erica Smith, Senior Marketing Manager, Pepsi Sports Team (NBA and WNBA Lead), PepsiCo

Moderated By: Matthew Doherty, Senior Vice President of Sales, East Coast, Teads

2:45pm ET

Panel Discussion: Returning to Normal & The Future of Sports Marketing

Alfie Brody, Vice President, Head of Global Sports Marketing - NBA, PGA, WWE, 2K Sports

Sarah Crennan, Vice President, Head of Content, Yahoo Sports

Trey Evans, Director of Sports Marketing, Under Armour

Moderated By: Amanda Kaye, Vice President of Integrated Marketing, Minute Media

3:25pm ET

Fireside Chat

Stephanie Maes, Director of Sports Partnerships, MGM Resorts International

Moderated By: Jeff Alter, Director, Product Marketing, Neustar

3:50pm ET

Panel Discussion: WNBA Athletes as Activists

Bethany Donaphin, Head of WNBA League Operations, WNBA

Elizabeth Williams, Atlanta Dream Center/Forward, WNBA

Moderated By: Tiffanie Petett, Director, Strategic Partnerships, Influential

Holly Rowe, Reporter & Play-by-Play Commentator, ESPN

4:30pm ET

Wrap-Up

SUB EVENTS

No items found.

SPEAKERS

SPONSORS

MARQUEE SPONSOR

TITLE SPONSORS

PREMIER SPONSOR

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

August 9, 2021

Brand Innovators Sports Marketing Upfronts: Basketball Day One

REGISTER

August 10, 2021

Brand Innovators Sports Marketing Upfronts: Basketball Day Two

REGISTER

August 11, 2021

Brand Innovators Sports Marketing Upfronts: Basketball Day Three

REGISTER

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.