Behind the Brand

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September 15, 2021

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Join us for our next edition of our Brand Innovators “Behind The Brand” Series that highlights the people leading the Marketing, Media, and Digital efforts, behind the scenes at your favorite brands. This series explores how these marketers, all leading different disciplines within the marketing organization at the same company  - creative, media, brand, performance, social, digital, and communications - collaborate internally to bring different campaigns and work to life?

What’s top of mind for each of these leaders as they build out their teams? What technologies do they rely on to power their work? What consumer behaviors inform those efforts? What are the latest trends they’re watching? And most importantly, who are the people behind the world's most iconic brands?

Featuring

AGENDA

12:00pm ET

Welcome Remarks

Guest Emcee: Matt Wurst, Vice President, Global Client, Jellyfish

12:05pm ET

Behind the Brand: Mondelēz International

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Katrina Borisjuk, Director, SnackFutures Innovation, Mondelēz International

Shannon Neumann, Associate Director, SnackFutures Innovation, Mondelēz International

Moderated By: Aaron Hite, Client Partner, Jellyfish

12:40pm ET

Behind the Brand: Carter's

Jenna Bromberg, Vice President of Brand Marketing and Creative, Carters

Jeff Jenkins, Executive Vice President, Global Marketing, Carter's

Valerie Morse, Head of Insights, Carter's

Moderated By: Amy Crowther, Vice President, Brand Planning, Jellyfish

1:20pm ET

Behind the Brand: Whole Foods

Madhavi Reese, Vice President of Brand, Whole Foods

Will Chau, Executive Leader of Creative, Whole Foods

Moderated By: Haleigh Forbes, Vice President, Client Management, Jellyfish

2:00pm ET

Behind the Brand: PepsiCo

Eve Rabin, Senior Manager, Media Innovation & Partnership Development, PepsiCo

Fiona Benmayor, Associate Manager, Media Innovation & Partnership Development, PepsiCo

Jenny Oh, General Manager, PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Pat Cavanaugh, Manager, Media Innovation & Partnership Development, PepsiCo

Sarah Pichardo, Program Management, PepsiCo Labs, PepsiCo

Moderated By: James Bourner, Vice President, Media & Partnerships, Jellyfish

2:40pm ET

Wrap-Up

AGENDA

12:00pm ET

Welcome Remarks

Guest Emcee: Matt Wurst, Vice President, Global Client, Jellyfish

12:05pm ET

Behind the Brand: Mondelēz International

Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International

Katrina Borisjuk, Director, SnackFutures Innovation, Mondelēz International

Shannon Neumann, Associate Director, SnackFutures Innovation, Mondelēz International

Moderated By: Aaron Hite, Client Partner, Jellyfish

12:40pm ET

Behind the Brand: Carter's

Jenna Bromberg, Vice President of Brand Marketing and Creative, Carters

Jeff Jenkins, Executive Vice President, Global Marketing, Carter's

Valerie Morse, Head of Insights, Carter's

Moderated By: Amy Crowther, Vice President, Brand Planning, Jellyfish

1:20pm ET

Behind the Brand: Whole Foods

Madhavi Reese, Vice President of Brand, Whole Foods

Will Chau, Executive Leader of Creative, Whole Foods

Moderated By: Haleigh Forbes, Vice President, Client Management, Jellyfish

2:00pm ET

Behind the Brand: PepsiCo

Eve Rabin, Senior Manager, Media Innovation & Partnership Development, PepsiCo

Fiona Benmayor, Associate Manager, Media Innovation & Partnership Development, PepsiCo

Jenny Oh, General Manager, PepsiCo Labs, Tech Venture & Innovation, PepsiCo

Pat Cavanaugh, Manager, Media Innovation & Partnership Development, PepsiCo

Sarah Pichardo, Program Management, PepsiCo Labs, PepsiCo

Moderated By: James Bourner, Vice President, Media & Partnerships, Jellyfish

2:40pm ET

Wrap-Up

SUB EVENTS

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