2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022

Presented by
Presented by

January 14, 2022

January

14

-

,

0
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Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, January 11

11:40 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:45 AM

Fireside Chat

Michelle Froah, SVP Marketing Strategy & Sciences, Metlife

Moderated by: Toby McKenna, Senior Vice President, Client Development, Basis Technologies

12:25 PM

Fireside Chat

Roxanne Iyer, Global Vice President, Integrated Consumer Engagement, Clinique, Estee Lauder

Moderated by: Marty Berman, VP of Sales NA/LATAM, AdMix

1:05 PM

Panel

Amy Weisenbach ,SVP, Head of Marketing, The New York Times

Chanelle Kalfas, Executive Director, Brand Marketing, The New York Times

Holly Harnisch, Director, Brand Marketing, The New York Times

Laura Forde, Vice President, Creative, The New York Times

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

2:00 PM

Fireside Chat

Soyoung Kang, Chief Marketing Officer, eos Products

Moderated by: Geoff Schiller, Chief Revenue Officer, Group Nine Media

2:40 PM

Fireside Chat

Debora Koyama, Global Growth Operations Officer, Unilever

Moderated by: Jessica Hogue, General Manager, Measurement and Industries, Innovid

3:20 PM

Fireside Chat

Jay Wightman, Global Head of Digital Experience, Manulife Investment Management.

Moderated by: Matt Kaplan, Vice President, Brand Partnerships, Cheddar

4:05 PM

Fireside Chat

Kristi Gole, VP, Head of Transformation, Global Hotel Alliance

Moderated by: Todd Ulise, SVP, Sales and Marketing, Ad.net

4:45 PM

Closing Remarks

Day 2 - Wednesday, January 12

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Panel

Adam Hadi, VP Marketing, Current

Josh Stephens, VP of Product, Current

Moderated by: Alex Monger, Head of Client Vision and Experience, Argonaut

10:45 AM

Fireside Chat

Greg Fass, VP Marketing, Liquid Death

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

11:20 AM

Fireside Chat

Courtney Carlson, SVP Marketing, Walmart

Moderated by: Les Harrison, National Brand Partnerships | Programmatic | OUTFRONT Media

12:00 PM

Fireside Chat

Janet Lee, Head of Mobile Marketing, Samsung

Moderated by: Nick Cheetany, SVP National Sales, AdTheorent

12:40 PM

Fireside Chat

Jill Cress, VP Brand & Venmo Marketing, PayPal

Moderated by: Sophie Hall, Account Director, Enterprise, Vox Media

1:20 PM

Fireside Chat

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Moderated by: Lisa Kopp Johnson, SVP of Global Agency Development & Brand Partnerships, Integral Ad Science

2:00 PM

Fireside Chat

Nico Nieto, Vice President Marketing and Brand, Roti

Moderated by: Mandy Thomason, Regional Vice President, Enterprise Sales, Yelp

2:40 PM

Fireside Chat

Casey DePalma, Senior Director & Head of Public Relations, Influencer Marketing & Digital Engagement, North America, Unilever

Moderated by: Smita Reddy, US Brand Chair, Global Client Leader, Edelman

3:20 PM

Fireside Chat

Erin Levzow, VP Marketing Technology, Del Taco Restaurants

Moderated By: Del Deocampo, RVP, Sales Midwest, Undertone

4:00 PM

Fireside Chat

Lara Balazs, Chief Marketing Officer, Intuit

Moderated by: Rick Beispel, SVP of Sales, Cadent

5:00 PM

Closing Remarks

Day 3 - Thursday, January 13

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Fireside Chat

Michelle Horowitz, SVP, Head of Marketing and Communications | CMOBlink Fitness, an Equinox Company

Moderated by: Mike Moreau, Co-Founder & COO, Habu

10:45 AM

Fireside Chat

Joe Guith, Category President, Restaurant Brands (McAlister’s, Moe’s & Schlotzsky’s), Focus Brands

Moderated by: Starla Perrigin, Regional Sales Manager, Premion

11:20 AM

Fireside Chat

Zach Overton, Director, US Marketing, Devices & Services, Head of Go-to-Market, Google

Moderated By: Andrei Maglica, RVP Client Partnerships, GSTV

12:00 PM

Fireside Chat

Richard Frank, VP, Global Brand Management, T. Rowe Price

Moderated by: Rachel Tuffney, EVP, Dianomi USA

12:40 PM

Panel: Appealing to Gen Z: Content Marketing in the Realm of Esports

Andrew Vanette, Associate Director, Content, Activision Blizzard Esports

Chelsea Delbridge, Director, Digital Content, Activision Blizzard Esports

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Paul Suchman, Chief Marketing Officer, Audacy

1:20 PM

Fireside Chat

Marissa Solis, SVP Global Brand and Consumer Marketing, NFL

Moderated by: Nicole McCormack, General Manager, Advertising and Commerce, TeamSnap

2:00 PM

Fireside Chat

Martha Boudreau, EVP and Chief Communications & Marketing Officer

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

2:40 PM

Fireside Chat: Marketing - A Key Growth Engine

Kirti Naik, Head Of Marketing & Communications, BNY Mellon Wealth Management

3:20 PM

Fireside Chat

Santhi Ramesh, Chief Marketing Officer, International, The Hershey Company

Moderated by: Stacy Bohrer, SVP of Sales, Crisp

Day 4 - Friday, January 14

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Fireside Chat

Ricky Engelberg, Chief Marketing Officer, Vista

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

10:40 AM

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:05 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Lauren Douglass, SVP, Global Marketing, Channel Factory

11:30 AM

Fireside Chat

Tania Keenan, Executive Director – Freedom & Slate Credit Card Advertising & Media, JP Morgan Chase

Moderated by: Matt Merkin, Head of Industry, Finance & Travel, Vox Media

12:10 PM

Fireside Chat

Doug Rozen, CEO, dentsu Media Americas

Moderated by: Jeremy Arditi, Co-Chief Executive Officer, Teads

12:50 PM

Fireside Chat

Bruno Cardinali, Chief Marketing Officer, Popeyes Louisiana Kitchen

Moderated By: Brian Griffin, VP, Brand Solutions, VideoAmp

1:30 PM

Fireside Chat

Quinn O'Brien, VP Global Marketing, Lenovo

Moderated by: Seraj Bharwani, Chief Strategy Officer, AcuityAds

2:15 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Lizzie Widhelm, SVP, Ad Innovation & B2B Marketing, SXM Media

3:00 PM

Wrap

AGENDA

Day 1 - Tuesday, January 11

11:40 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:45 AM

Fireside Chat

Michelle Froah, SVP Marketing Strategy & Sciences, Metlife

Moderated by: Toby McKenna, Senior Vice President, Client Development, Basis Technologies

12:25 PM

Fireside Chat

Roxanne Iyer, Global Vice President, Integrated Consumer Engagement, Clinique, Estee Lauder

Moderated by: Marty Berman, VP of Sales NA/LATAM, AdMix

1:05 PM

Panel

Amy Weisenbach ,SVP, Head of Marketing, The New York Times

Chanelle Kalfas, Executive Director, Brand Marketing, The New York Times

Holly Harnisch, Director, Brand Marketing, The New York Times

Laura Forde, Vice President, Creative, The New York Times

Moderated by: Steve Paster, Director Enterprise Sales, East Region, Braze

2:00 PM

Fireside Chat

Soyoung Kang, Chief Marketing Officer, eos Products

Moderated by: Geoff Schiller, Chief Revenue Officer, Group Nine Media

2:40 PM

Fireside Chat

Debora Koyama, Global Growth Operations Officer, Unilever

Moderated by: Jessica Hogue, General Manager, Measurement and Industries, Innovid

3:20 PM

Fireside Chat

Jay Wightman, Global Head of Digital Experience, Manulife Investment Management.

Moderated by: Matt Kaplan, Vice President, Brand Partnerships, Cheddar

4:05 PM

Fireside Chat

Kristi Gole, VP, Head of Transformation, Global Hotel Alliance

Moderated by: Todd Ulise, SVP, Sales and Marketing, Ad.net

4:45 PM

Closing Remarks

Day 2 - Wednesday, January 12

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Panel

Adam Hadi, VP Marketing, Current

Josh Stephens, VP of Product, Current

Moderated by: Alex Monger, Head of Client Vision and Experience, Argonaut

10:45 AM

Fireside Chat

Greg Fass, VP Marketing, Liquid Death

Moderated by: Michael Dobson, SVP, Digital Media, iNvolved Media

11:20 AM

Fireside Chat

Courtney Carlson, SVP Marketing, Walmart

Moderated by: Les Harrison, National Brand Partnerships | Programmatic | OUTFRONT Media

12:00 PM

Fireside Chat

Janet Lee, Head of Mobile Marketing, Samsung

Moderated by: Nick Cheetany, SVP National Sales, AdTheorent

12:40 PM

Fireside Chat

Jill Cress, VP Brand & Venmo Marketing, PayPal

Moderated by: Sophie Hall, Account Director, Enterprise, Vox Media

1:20 PM

Fireside Chat

Andrea Brimmer, Chief Marketing & PR Officer, Ally

Moderated by: Lisa Kopp Johnson, SVP of Global Agency Development & Brand Partnerships, Integral Ad Science

2:00 PM

Fireside Chat

Nico Nieto, Vice President Marketing and Brand, Roti

Moderated by: Mandy Thomason, Regional Vice President, Enterprise Sales, Yelp

2:40 PM

Fireside Chat

Casey DePalma, Senior Director & Head of Public Relations, Influencer Marketing & Digital Engagement, North America, Unilever

Moderated by: Smita Reddy, US Brand Chair, Global Client Leader, Edelman

3:20 PM

Fireside Chat

Erin Levzow, VP Marketing Technology, Del Taco Restaurants

Moderated By: Del Deocampo, RVP, Sales Midwest, Undertone

4:00 PM

Fireside Chat

Lara Balazs, Chief Marketing Officer, Intuit

Moderated by: Rick Beispel, SVP of Sales, Cadent

5:00 PM

Closing Remarks

Day 3 - Thursday, January 13

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Fireside Chat

Michelle Horowitz, SVP, Head of Marketing and Communications | CMOBlink Fitness, an Equinox Company

Moderated by: Mike Moreau, Co-Founder & COO, Habu

10:45 AM

Fireside Chat

Joe Guith, Category President, Restaurant Brands (McAlister’s, Moe’s & Schlotzsky’s), Focus Brands

Moderated by: Starla Perrigin, Regional Sales Manager, Premion

11:20 AM

Fireside Chat

Zach Overton, Director, US Marketing, Devices & Services, Head of Go-to-Market, Google

Moderated By: Andrei Maglica, RVP Client Partnerships, GSTV

12:00 PM

Fireside Chat

Richard Frank, VP, Global Brand Management, T. Rowe Price

Moderated by: Rachel Tuffney, EVP, Dianomi USA

12:40 PM

Panel: Appealing to Gen Z: Content Marketing in the Realm of Esports

Andrew Vanette, Associate Director, Content, Activision Blizzard Esports

Chelsea Delbridge, Director, Digital Content, Activision Blizzard Esports

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Paul Suchman, Chief Marketing Officer, Audacy

1:20 PM

Fireside Chat

Marissa Solis, SVP Global Brand and Consumer Marketing, NFL

Moderated by: Nicole McCormack, General Manager, Advertising and Commerce, TeamSnap

2:00 PM

Fireside Chat

Martha Boudreau, EVP and Chief Communications & Marketing Officer

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

2:40 PM

Fireside Chat: Marketing - A Key Growth Engine

Kirti Naik, Head Of Marketing & Communications, BNY Mellon Wealth Management

3:20 PM

Fireside Chat

Santhi Ramesh, Chief Marketing Officer, International, The Hershey Company

Moderated by: Stacy Bohrer, SVP of Sales, Crisp

Day 4 - Friday, January 14

10:00 AM

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

10:05 AM

Fireside Chat

Ricky Engelberg, Chief Marketing Officer, Vista

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

10:40 AM

Keynote

Fernando Machado, Chief Marketing Officer, Activision Blizzard

11:05 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated By: Lauren Douglass, SVP, Global Marketing, Channel Factory

11:30 AM

Fireside Chat

Tania Keenan, Executive Director – Freedom & Slate Credit Card Advertising & Media, JP Morgan Chase

Moderated by: Matt Merkin, Head of Industry, Finance & Travel, Vox Media

12:10 PM

Fireside Chat

Doug Rozen, CEO, dentsu Media Americas

Moderated by: Jeremy Arditi, Co-Chief Executive Officer, Teads

12:50 PM

Fireside Chat

Bruno Cardinali, Chief Marketing Officer, Popeyes Louisiana Kitchen

Moderated By: Brian Griffin, VP, Brand Solutions, VideoAmp

1:30 PM

Fireside Chat

Quinn O'Brien, VP Global Marketing, Lenovo

Moderated by: Seraj Bharwani, Chief Strategy Officer, AcuityAds

2:15 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Lizzie Widhelm, SVP, Ad Innovation & B2B Marketing, SXM Media

3:00 PM

Wrap

SUB EVENTS

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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