Brand Innovators 2021 Media Buying Summit

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April 30, 2021

April

30

-

,

0

Featuring

AGENDA

Day 1 – Wednesday, April 28, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

11:10am ET

Buying Insights: Addressable Advertising

John Cassillo, Analyst, TV[R]EV

11:15am ET

CMO Chat: Data Driven Marketing

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated By: Renee Appelle, Senior Vice President, Global Partnerships & Strategy, Vox Media

12:00pm ET

Fireside Chat

Rob Master, Vice President, Media & Digital Engagement, Unilever

Moderated By: Jed Dederick, Senior Vice President, Global Client Development, The Trade Desk

12:50pm ET

From Inspiration to Purchase: How Walmart is Advancing Content Commerce

This conversation will explore how Walmart has been pushing the envelope on social commerce. From livestreams to TikTok, from influencers to AR/VR, hear from Walmart's Jill Toscano about how the brand continues to leverage video and content to drive commerce.

Jill Toscano, Vice President, Head of Media, Walmart

Moderated By: Laura Hendricks, General Manager, Client Development, The Trade Desk

1:30pm ET

Keynote

Paul Alfieri, Chief Marketing Officer, Cadent

Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

1:40pm ET

Fireside Chat

Josh Palau, Chief Media and Activation Officer, PHD

Moderated By: Mike Moreau, Co-Founder & COO, Habu

2:15pm ET

Keynote

Gabrielle Heyman, Head of Global Advertising Sales, Zynga

2:25pm ET

Fireside Chat

Shenan Reed, Senior Vice President, Head of Media, L’Oreal

Moderated By: Michele Nevitt, Head of US Enterprise Beauty, Home and Personal Care, Snap

3:00pm ET

Media Planning in a Crisis...and a Recovery

This discussion will explore the idea of media planning amidst a crisis, what happened to Hilton’s media buying and investment plan over the past year, and what’s happening now as the brand pivots into recovery. Hilton’s Sr. Director of Media Strategy and Planning, Rebecca Panico will address how all that, coupled with the changing landscape, has impacted how Hilton thinks about media strategies, and their new investment philosophy.

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

3:35pm ET

Keynote

Noor Naseer, Vice President, Media Innovations + Technology, Centro

3:45pm ET

Fireside Chat

Christine Lustig, Media Investment Lead, North America, Facebook

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

4:20pm ET

Fireside Chat

Su Kwon Kelsay, Senior Vice President, Marketing Technology and Operations - HBO Max, WarnerMedia

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

5:00pm ET

Wrap-Up

Day 2 – Thursday, April 29, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

11:05am ET

Buying Insights: Social Video Audience Ratings

John Cassillo, Analyst, TV[R]EV

11:10am ET

Panel

Liza Davidian, Executive Vice President, Investment & Activation, GroupM

Denise Ocasio, Managing Partner, Managing Director, Mindshare

Susan Schiekofer, Chief Digital Investment Officer, GroupM

Jen Soch, Executive Director, Specialty Channels (AdvancedTV, DR, Publishing, Audio & Local Video), GroupM

Moderated By: Raghu Kodige, Chief Product Officer & Co-Founder, LG Ads

11:55am ET

Fireside Chat

Mike Sallette, Vice President, Media, Danone

Moderated By: Patrick Gut, Senior Vice President, Head of Advertiser/Agency Sales, NCSolutions

12:30pm ET

Personalized Advertising in a Privacy-Conscious World

Mollie Spilman, Chief Revenue Officer, Oracle Advertising & Marketing Cloud

Moderated By: Christine Warner, Vice President, Global Partnership Management and Business Development, Facebook

1:05pm ET

The Death of the Cookie: What’s Next & How Brands Can Adapt?

Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo

Moderated By: Jessica Masters, Director of East Coast Sales, Roku

1:40pm ET

Fireside Chat

Christopher Thomas-Moore, Vice President – Media, Digital Marketing, Product/Menu Development, Global Marketing, Domino’s Pizza

Moderated By: Sharon Silverstein, US Head of Verticals Sales, Snap

2:15pm ET

Keynote

Jim D'Antoni, Director of National Media Sales, DISH Media

2:25pm ET

Fireside Chat

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

3:10pm ET

Fireside Chat

Brian Pruitt, Vice President, Media Strategy and Planning, Inspire Brands

Moderated By: Kari King, Senior Vice President, Midwest, Teads

3:40pm ET

Data Overload: How Marketers Can Avoid Becoming Data Rich But Insights Poor

Joshua Nafman, Global Director, Digital & Media, Diageo

Moderated By: Ted Flanagan, Head of Customer Success, Habu

4:05pm ET

Brands as Media

Felipe Ambra, Global Vice President, Corona, Anheuser Busch InBev

Richard Oppy, Vice President, Global Brands, Anheuser Busch InBev

Tim Ovadia, Global Vice President, Stella, Anheuser Busch InBev

Tracy Stallard, Global Vice President, Draftline, Anheuser Busch InBev

Moderated By: Alisa Granz, President, Consumer & Lifestyle, Rogers & Cowan PMK

4:45pm ET

Wrap-Up

Day 3 – Friday, April 30, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

10:05am ET

Buying Insights: New TV Advertisers in Q1

John Cassillo, Analyst, TV[R]EV

10:10am ET

Media & Marketing

PetCo CMO, Tariq Hassan, and VP of Media, Jay Altschuler, will look at how marketing and media work together, how creativity and data are the ultimate partners, and how industry leaders can build a world-class next generation team that accounts for the ever expanding media ecosystem, new tools, technologies, behaviors, platforms, and disciplines.

This discussion will explore both challenges and opportunities, as brands continuously refine their media and investment strategies, ensuring they are connecting to, and engaging with, consumers in the most compelling and relevant ways possible.

Jay Altschuler, Vice President, Media, PetCo

Tariq Hassan, Chief Marketing Officer, PetCo

Moderated By: Tim Smith, Senior Director, Client Development, The Trade Desk

11:00am ET

How to Make the Most of Brand-Funded Content

Nilukshi De Silva, Head of Global Digital Marketing & Content Strategy, Calvin Klein Fragrances, Coty

Alison Giordano, Vice President, Global Consumer Marketing and Sponsorships, Mastercard

Ivana Kirkbride, Global Director, Content Strategy and Programming, Facebook

Alex Wallace, Head of Media & Content, Verizon

Moderated By: Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK

12:05pm ET

Fireside Chat

Chris Marino, Global Head of Performance Marketing & Media, Bloomberg Media

Moderated By: Gian LaVecchia, Senior Vice President, Brand and Advertiser Partnerships, Americas, DoubleVerify

12:40pm ET

Fireside Chat

Katie Haniffy, Head of Media, PepsiCo Beverages North America

Moderated By: Pamela Young, Vice President, CPG, Valassis

1:15pm ET

Fireside Chat

Matthew Coleman, Marketing Director, State Farm

Moderated By: Ashish Baldua, Chief Growth Officer, LG Ads

1:45pm ET

Keynote

Michael Mercede, Vice President of Sales, LG Ads

1:55pm ET

Fireside Chat

Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services

Moderated By: Laura Schneider, Director, Sales & Strategy, LG Ads

2:30pm ET

Wrap-Up

AGENDA

Day 1 – Wednesday, April 28, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

11:10am ET

Buying Insights: Addressable Advertising

John Cassillo, Analyst, TV[R]EV

11:15am ET

CMO Chat: Data Driven Marketing

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated By: Renee Appelle, Senior Vice President, Global Partnerships & Strategy, Vox Media

12:00pm ET

Fireside Chat

Rob Master, Vice President, Media & Digital Engagement, Unilever

Moderated By: Jed Dederick, Senior Vice President, Global Client Development, The Trade Desk

12:50pm ET

From Inspiration to Purchase: How Walmart is Advancing Content Commerce

This conversation will explore how Walmart has been pushing the envelope on social commerce. From livestreams to TikTok, from influencers to AR/VR, hear from Walmart's Jill Toscano about how the brand continues to leverage video and content to drive commerce.

Jill Toscano, Vice President, Head of Media, Walmart

Moderated By: Laura Hendricks, General Manager, Client Development, The Trade Desk

1:30pm ET

Keynote

Paul Alfieri, Chief Marketing Officer, Cadent

Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

1:40pm ET

Fireside Chat

Josh Palau, Chief Media and Activation Officer, PHD

Moderated By: Mike Moreau, Co-Founder & COO, Habu

2:15pm ET

Keynote

Gabrielle Heyman, Head of Global Advertising Sales, Zynga

2:25pm ET

Fireside Chat

Shenan Reed, Senior Vice President, Head of Media, L’Oreal

Moderated By: Michele Nevitt, Head of US Enterprise Beauty, Home and Personal Care, Snap

3:00pm ET

Media Planning in a Crisis...and a Recovery

This discussion will explore the idea of media planning amidst a crisis, what happened to Hilton’s media buying and investment plan over the past year, and what’s happening now as the brand pivots into recovery. Hilton’s Sr. Director of Media Strategy and Planning, Rebecca Panico will address how all that, coupled with the changing landscape, has impacted how Hilton thinks about media strategies, and their new investment philosophy.

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

3:35pm ET

Keynote

Noor Naseer, Vice President, Media Innovations + Technology, Centro

3:45pm ET

Fireside Chat

Christine Lustig, Media Investment Lead, North America, Facebook

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

4:20pm ET

Fireside Chat

Su Kwon Kelsay, Senior Vice President, Marketing Technology and Operations - HBO Max, WarnerMedia

Moderated By: Shawn Riegsecker, Chief Executive Officer & Founder, Centro

5:00pm ET

Wrap-Up

Day 2 – Thursday, April 29, 2021

11:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

11:05am ET

Buying Insights: Social Video Audience Ratings

John Cassillo, Analyst, TV[R]EV

11:10am ET

Panel

Liza Davidian, Executive Vice President, Investment & Activation, GroupM

Denise Ocasio, Managing Partner, Managing Director, Mindshare

Susan Schiekofer, Chief Digital Investment Officer, GroupM

Jen Soch, Executive Director, Specialty Channels (AdvancedTV, DR, Publishing, Audio & Local Video), GroupM

Moderated By: Raghu Kodige, Chief Product Officer & Co-Founder, LG Ads

11:55am ET

Fireside Chat

Mike Sallette, Vice President, Media, Danone

Moderated By: Patrick Gut, Senior Vice President, Head of Advertiser/Agency Sales, NCSolutions

12:30pm ET

Personalized Advertising in a Privacy-Conscious World

Mollie Spilman, Chief Revenue Officer, Oracle Advertising & Marketing Cloud

Moderated By: Christine Warner, Vice President, Global Partnership Management and Business Development, Facebook

1:05pm ET

The Death of the Cookie: What’s Next & How Brands Can Adapt?

Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo

Moderated By: Jessica Masters, Director of East Coast Sales, Roku

1:40pm ET

Fireside Chat

Christopher Thomas-Moore, Vice President – Media, Digital Marketing, Product/Menu Development, Global Marketing, Domino’s Pizza

Moderated By: Sharon Silverstein, US Head of Verticals Sales, Snap

2:15pm ET

Keynote

Jim D'Antoni, Director of National Media Sales, DISH Media

2:25pm ET

Fireside Chat

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

Moderated By: Jim D'Antoni, Director of National Media Sales, DISH Media

3:10pm ET

Fireside Chat

Brian Pruitt, Vice President, Media Strategy and Planning, Inspire Brands

Moderated By: Kari King, Senior Vice President, Midwest, Teads

3:40pm ET

Data Overload: How Marketers Can Avoid Becoming Data Rich But Insights Poor

Joshua Nafman, Global Director, Digital & Media, Diageo

Moderated By: Ted Flanagan, Head of Customer Success, Habu

4:05pm ET

Brands as Media

Felipe Ambra, Global Vice President, Corona, Anheuser Busch InBev

Richard Oppy, Vice President, Global Brands, Anheuser Busch InBev

Tim Ovadia, Global Vice President, Stella, Anheuser Busch InBev

Tracy Stallard, Global Vice President, Draftline, Anheuser Busch InBev

Moderated By: Alisa Granz, President, Consumer & Lifestyle, Rogers & Cowan PMK

4:45pm ET

Wrap-Up

Day 3 – Friday, April 30, 2021

10:00am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Guest Emcee: Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV

10:05am ET

Buying Insights: New TV Advertisers in Q1

John Cassillo, Analyst, TV[R]EV

10:10am ET

Media & Marketing

PetCo CMO, Tariq Hassan, and VP of Media, Jay Altschuler, will look at how marketing and media work together, how creativity and data are the ultimate partners, and how industry leaders can build a world-class next generation team that accounts for the ever expanding media ecosystem, new tools, technologies, behaviors, platforms, and disciplines.

This discussion will explore both challenges and opportunities, as brands continuously refine their media and investment strategies, ensuring they are connecting to, and engaging with, consumers in the most compelling and relevant ways possible.

Jay Altschuler, Vice President, Media, PetCo

Tariq Hassan, Chief Marketing Officer, PetCo

Moderated By: Tim Smith, Senior Director, Client Development, The Trade Desk

11:00am ET

How to Make the Most of Brand-Funded Content

Nilukshi De Silva, Head of Global Digital Marketing & Content Strategy, Calvin Klein Fragrances, Coty

Alison Giordano, Vice President, Global Consumer Marketing and Sponsorships, Mastercard

Ivana Kirkbride, Global Director, Content Strategy and Programming, Facebook

Alex Wallace, Head of Media & Content, Verizon

Moderated By: Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK

12:05pm ET

Fireside Chat

Chris Marino, Global Head of Performance Marketing & Media, Bloomberg Media

Moderated By: Gian LaVecchia, Senior Vice President, Brand and Advertiser Partnerships, Americas, DoubleVerify

12:40pm ET

Fireside Chat

Katie Haniffy, Head of Media, PepsiCo Beverages North America

Moderated By: Pamela Young, Vice President, CPG, Valassis

1:15pm ET

Fireside Chat

Matthew Coleman, Marketing Director, State Farm

Moderated By: Ashish Baldua, Chief Growth Officer, LG Ads

1:45pm ET

Keynote

Michael Mercede, Vice President of Sales, LG Ads

1:55pm ET

Fireside Chat

Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services

Moderated By: Laura Schneider, Director, Sales & Strategy, LG Ads

2:30pm ET

Wrap-Up

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