2021 Kickoff Summit

Presented by

January 12, 2021

January

12

-

14

,

2021

Featuring

AGENDA

Day 1 - Tuesday, January 12

10:35am ET

Breathing Workshop Part 1

Breath & Mindset Training with Avi Greenberg

10:55am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:00am ET

Fireside Chat - Future of Media: Data-Driven Advertising

Jay Altschuler, Vice President, Media Transformation, Petco

Joseph Luchs, AWS Data Exchange, Amazon Web Service

Moderated By: Jenny Brodowsky, Head of Data Sales, IBM Watson Advertising

11:30am ET

Fireside Chat - Behind The Brand: Nestlé

Alicia Enciso, Chief Marketing Officer, Nestlé USA

Moderated By: David Roter, Vice President, Global Agency and Brand Partnerships, Snap

12:10pm ET

Keynote - Rethinking Customer Relationships

Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife

12:30pm ET

Fireside Chat

Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife

Moderated By: Jack Bamberger, Chief Commercial Officer, Amobee

1:00pm ET

Fireside Chat - An Experience Brand: Inside Verizon’s Approach to Holistic Media & Activation Planning

This discussion with Verizon’s Karna Crawford will explore what it means to be an Experience Brand. The conversation will address Verizon’s transition and how that story is told through digital and physical channels, innovative media and content partnerships, and sponsorships. The session will look at what it means to develop a media strategy that can tell such a story, while keeping the dots connected across various marketing activations, digital channels, and sports and esports partnerships.

Karna Crawford, Head of Consumer Media & Activation Strategy, Verizon  

Moderated By: Khartoon Weiss, Global Head of Agency and Accounts, TikTok

1:30pm ET

Fireside Chat - How to Lead When You Have a Heavy Heart

Orchid Bertelsen, Head of Digital Innovation, Nestlé USA

Kat Cole, Outgoing President & COO, Focus Brands

Moderated By: Jamie Elden, Global Chief Revenue Officer, Shutterstock

2:00pm ET

Fireside Chat - Women in Marketing: A Leadership Discussion

Kate Trumbull, Vice President, Advertising & Hispanic Marketing, Domino's

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

2:45pm ET

Fireside Chat

Andrea Sengara, Head of Marketing, US, Campari Group

Moderated By: Kate Miller Spencer, Head of Industry: CPG, Retail, QSR, Fashion, Beauty, Vox Media

3:30pm ET

Fireside Chat

Meenakshi Nagarajan, Head of Marketing, Sweetgreen

Moderated By: Amy Vale, Chief Marketing Officer, Dosh

4:00pm ET

Fireside Chat

Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology

Moderated By: Lindsey Abramo, SVP, Brand Partnerships, Group Nine Media

4:30pm ET

Wrap-Up

Day 2 - Wednesday, January 13

9:30am ET

Breathing Workshop Part 2

Breath & Mindset Training with Avi Greenberg

10:00am ET

Welcome Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Kyla Jacobs, Executive Vice President, Marketing & Growth, North America, WPP

10:05am ET

Fireside Chat - AB InBev: Take Care of Your Buds

Julie Yufe, GM & Head of Growth Markets, Europe, AB-InBev

Moderated By: Aden Zaman, SVP, Strategy & Business Development, Samba TV

10:30am ET

Fireside Chat

Debora Koyama, Global Growth Operations Officer, Unilever

Moderated By: Jed Dederick, SVP, Global Client Development, The Trade Desk

11:00am ET

Keynote - 10 Things That Made Me Proud in 2020

Fernando will review key moments and achievements from the Restaurant Brands International marketing team. From how they handled the pandemic to how they continue pushing for progress around diversity and inclusion. From innovative design to rolling out product innovation. From trying to balance the short term burning needs during a crisis to continuing to work on longer term initiatives that will make a difference for the brand in the future. This keynote will take an optimistic perspective, something we all need after such a challenging year.

Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International

11:25am ET

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International

Moderated By: Paul Dooley, Head WW Marketing Transformation, Amazon Web Services

11:55am ET

Fireside Chat - Digital Transformation: How Data is Helping Fuel the Future of Beauty for Walgreens Boots Alliance

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreen Boots Alliance

Moderated By: Brian Quinn, President, North America, AppsFlyer

12:25pm ET

Fireside Chat

Julie Roehm, Chief Marketing and Experience Officer, Party City

Moderated By: Rob Reed, Senior Advisor, SOCi

12:55pm ET

Keynote - Pearle Vision: The Art and Science of Effective Brand Positioning During The Evolution of The COVID-19 World

Especially now, as we navigate through this COVID-19 world, the clarity of who you are and what your brand stands for is essential. As people emerge and remerge from their homes and seek to re-enter the marketplace, brands will be tempted to try to be everything to everyone — which is not recommended. Doug Zarkin, VP and CMO at Pearle Vision, shared his perspective on brand positioning and how to use its power to drive sustained brand growth in the midst of the evolving COVID-19 pandemic.

Doug Zarkin, Chief Marketing Officer, Pearle Vision

1:20pm ET

Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated By: Timur Yarnall, CEO and Co-Founder, Neutronian

1:45pm ET

Keynote - Inside 7-Eleven: Staying True to Your Brand Amid a Global Pandemic

More than 90 years ago, 7-Eleven pioneered the world’s first convenience store focused on giving customers what they want, when and where they want it. The company invented 24/7 operations, the retail pole sign, to-go coffee, self-serve soda fountain and much more… Not to mention its iconic Slurpee and Big Gulp drinks. Over time, customers began to look to 7-Eleven as their “ingenious accomplice”— their trusty companion they can count on to take on the unpredictability of life.

Cut to 2020 and 7-Eleven’s brand purpose to equip customers with solutions could not be more important. While stores remained safely open as essential businesses amid an unprecedented global pandemic, 7-Eleven’s marketing team pivoted to support enhancements like ready to bake meals, mobile checkout, contactless fuel payments, contactless delivery and in-store pickup, and reimagine programs like its annual 7-Eleven Day free Slurpee drink celebration.

Join 7-Eleven Chief Marketing Officer Marissa Jarratt to hear about how the company continues to navigate the COVID-19 pandemic, while serving as its customers’ unwavering partner – offering awesome experiences when the going gets tough and a well-deserved high-five when we all make it through.

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

2:05pm ET

Fireside Chat

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

Moderated By: Les Harrison, Client & Agency Partnerships, OUTFRONT Media

2:40pm ET

Keynote - The Importance of Purpose in Society Today

More than ever, consumers and societal leaders want to see brands lean in and make a difference in the world. In this session, Frito Lay’s Ciara Dilley will speak to why successful companies of the future will be known for the good that they do in the world, and the causes they champion. Dilley will address the key elements that successful brands should leverage in purpose-driven efforts, drawing on examples of campaigns led by Frito Lay, with a specific focus on their flagship initiative, the “Stacy’s Rise” program.

Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo

3:00pm ET

Fireside Chat

Afdhel Aziz, Co-Founder, Conspiracy of Love, Author of “Good is the New Cool”

Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo

Moderated By: Ken Harlan, Founder & CEO, MobileFuse

3:30pm ET

Fireside Chat

Melissa Wildermuth, Director of Brand Experience, Culture, General Mills

Moderated By: Tony McRoberts, Sales Director, Enterprise West, Braze

4:00pm ET

Fireside Chat - Amid a Global Pandemic, TD Bank Innovates to Support Customers and Their Changing Expectations

This discussion with TD Bank's Tyrrell Schmidt will focus on how the bank pivoted marketing strategies, driven by insights, as a result of COVID-19 and drove innovation to support customers, colleagues, and communities. The conversation will highlight how TD adapted through this time to stay committed to their brand promise and purpose, and put the customer at the center of everything they do.

Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank

Moderated By: Jim Tricarico, President of Sales, CRO, Cadent

4:30pm ET

Wrap-Up

Day 3 - Thursday, January 14

9:00am ET

Welcome Remarks

Emily Agate, Program Manager, Brand Innovators

Guest Emcee: Dan Robbins, Vice President, Ad Marketing & Partner Solutions, Roku

9:05am ET

Fireside Chat - The Future of Brands in Motion

Ashley Wood, Senior Global Consulting Partner, Ogilvy Consulting

Laurent Ezekiel, Chief Marketing & Growth Officer, WPP

Moderated By: Dan Robbins, Vice President, Ad Marketing & Partner Solutions, Roku

9:45am ET

Fireside Chat

Bonin Bough, Chief Growth Officer, Triller

Moderated By: Ryan Detert, CEO, Influential

10:15am ET

Keynote - The Power of Purpose and Brand Building

Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble

10:40am ET

Fireside Chat

Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble

Moderated By: Davina Kent, SVP Client Partnerships, Ampersand

11:10am ET

Fireside Chat - Driving Digital Transformation

Marc Speichert, Global Chief Digital Officer, GSK

Moderated By: Jamie Power, Chief Data Officer & COO of ATV, Cadent

11:45am ET

Marketing Leadership Keynote - Finding Your Balance: Building a Global Brand in an Increasingly Fragmented World

Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo

12:05pm ET

Fireside Chat

Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo

Moderated By: Hayley Romer, Publisher & Chief Revenue Officer, The Atlantic

12:35pm ET

Fireside Chat - What Does 5G Mean For Marketers?

Don McGuire, Senior Vice President, Marketing, Qualcomm

Moderated By: Geoff Schiller, Chief Revenue Officer, Group Nine Media

1:05pm ET

Keynote - HBO: Embracing Change Through Resilience, Flexibility and a Relentless Focus on the Consumer

The world seems to be moving faster every day. The ways that technology evolves and impacts consumer behavior poses existential challenges to marketing—and the world at large. How do we as marketers keep our efforts focused amidst a sea of distractions? Using examples from the early days of marketing Game of Thrones through modern hits that include Euphoria, this session will provide proven principles you can use to remain top of mind with audiences in a rapidly changing marketplace.

Jim Marsh, Senior Vice President, Program Marketing, HBO

1:30pm ET

Fireside Chat

Jim Marsh, Senior Vice President, Program Marketing, HBO

Moderated By: Sean McCaffrey, President & Chief Executive Officer, GSTV

2:00pm ET

Fireside Chat

Andy Rosenberg, Director, Brand Marketing, Mack Weldon

Moderated By: Michael Sadicario, Vice President of U.S. Demand, Smart AdServer

2:35pm ET

Fireside Chat

Tulani Elisa, Vice President, Social Media, Fox Entertainment

Moderated By: Darren Markovitz, Head of Sales, IMVU

3:05pm ET

Fireside Chat - Getting Back in the Air with Data

Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines

Moderated By: Mar Brandt, Senior Vice President, Sales, Appsflyer

3:40pm ET

Keynote - The Future of Gaming & Esports

Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard

Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports

4:00pm ET

Fireside Chat

Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard

Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports

Moderated By: Nick Barrionuevo, Gaming Partnerships Lead, Samsung Ads

4:30pm ET

Wrap-Up

AGENDA

Day 1 - Tuesday, January 12

10:35am ET

Breathing Workshop Part 1

Breath & Mindset Training with Avi Greenberg

10:55am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

11:00am ET

Fireside Chat - Future of Media: Data-Driven Advertising

Jay Altschuler, Vice President, Media Transformation, Petco

Joseph Luchs, AWS Data Exchange, Amazon Web Service

Moderated By: Jenny Brodowsky, Head of Data Sales, IBM Watson Advertising

11:30am ET

Fireside Chat - Behind The Brand: Nestlé

Alicia Enciso, Chief Marketing Officer, Nestlé USA

Moderated By: David Roter, Vice President, Global Agency and Brand Partnerships, Snap

12:10pm ET

Keynote - Rethinking Customer Relationships

Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife

12:30pm ET

Fireside Chat

Michelle Froah, Senior Vice President, Global Marketing Strategy & Sciences, MetLife

Moderated By: Jack Bamberger, Chief Commercial Officer, Amobee

1:00pm ET

Fireside Chat - An Experience Brand: Inside Verizon’s Approach to Holistic Media & Activation Planning

This discussion with Verizon’s Karna Crawford will explore what it means to be an Experience Brand. The conversation will address Verizon’s transition and how that story is told through digital and physical channels, innovative media and content partnerships, and sponsorships. The session will look at what it means to develop a media strategy that can tell such a story, while keeping the dots connected across various marketing activations, digital channels, and sports and esports partnerships.

Karna Crawford, Head of Consumer Media & Activation Strategy, Verizon  

Moderated By: Khartoon Weiss, Global Head of Agency and Accounts, TikTok

1:30pm ET

Fireside Chat - How to Lead When You Have a Heavy Heart

Orchid Bertelsen, Head of Digital Innovation, Nestlé USA

Kat Cole, Outgoing President & COO, Focus Brands

Moderated By: Jamie Elden, Global Chief Revenue Officer, Shutterstock

2:00pm ET

Fireside Chat - Women in Marketing: A Leadership Discussion

Kate Trumbull, Vice President, Advertising & Hispanic Marketing, Domino's

Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports

2:45pm ET

Fireside Chat

Andrea Sengara, Head of Marketing, US, Campari Group

Moderated By: Kate Miller Spencer, Head of Industry: CPG, Retail, QSR, Fashion, Beauty, Vox Media

3:30pm ET

Fireside Chat

Meenakshi Nagarajan, Head of Marketing, Sweetgreen

Moderated By: Amy Vale, Chief Marketing Officer, Dosh

4:00pm ET

Fireside Chat

Kamal Bhandal, Vice President, Global Brand & Consumer Marketing, Align Technology

Moderated By: Lindsey Abramo, SVP, Brand Partnerships, Group Nine Media

4:30pm ET

Wrap-Up

Day 2 - Wednesday, January 13

9:30am ET

Breathing Workshop Part 2

Breath & Mindset Training with Avi Greenberg

10:00am ET

Welcome Remarks

Lauren Kania, Vice President, Client Success, Brand Innovators

Guest Emcee: Kyla Jacobs, Executive Vice President, Marketing & Growth, North America, WPP

10:05am ET

Fireside Chat - AB InBev: Take Care of Your Buds

Julie Yufe, GM & Head of Growth Markets, Europe, AB-InBev

Moderated By: Aden Zaman, SVP, Strategy & Business Development, Samba TV

10:30am ET

Fireside Chat

Debora Koyama, Global Growth Operations Officer, Unilever

Moderated By: Jed Dederick, SVP, Global Client Development, The Trade Desk

11:00am ET

Keynote - 10 Things That Made Me Proud in 2020

Fernando will review key moments and achievements from the Restaurant Brands International marketing team. From how they handled the pandemic to how they continue pushing for progress around diversity and inclusion. From innovative design to rolling out product innovation. From trying to balance the short term burning needs during a crisis to continuing to work on longer term initiatives that will make a difference for the brand in the future. This keynote will take an optimistic perspective, something we all need after such a challenging year.

Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International

11:25am ET

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King & Restaurant Brands International

Moderated By: Paul Dooley, Head WW Marketing Transformation, Amazon Web Services

11:55am ET

Fireside Chat - Digital Transformation: How Data is Helping Fuel the Future of Beauty for Walgreens Boots Alliance

Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreen Boots Alliance

Moderated By: Brian Quinn, President, North America, AppsFlyer

12:25pm ET

Fireside Chat

Julie Roehm, Chief Marketing and Experience Officer, Party City

Moderated By: Rob Reed, Senior Advisor, SOCi

12:55pm ET

Keynote - Pearle Vision: The Art and Science of Effective Brand Positioning During The Evolution of The COVID-19 World

Especially now, as we navigate through this COVID-19 world, the clarity of who you are and what your brand stands for is essential. As people emerge and remerge from their homes and seek to re-enter the marketplace, brands will be tempted to try to be everything to everyone — which is not recommended. Doug Zarkin, VP and CMO at Pearle Vision, shared his perspective on brand positioning and how to use its power to drive sustained brand growth in the midst of the evolving COVID-19 pandemic.

Doug Zarkin, Chief Marketing Officer, Pearle Vision

1:20pm ET

Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated By: Timur Yarnall, CEO and Co-Founder, Neutronian

1:45pm ET

Keynote - Inside 7-Eleven: Staying True to Your Brand Amid a Global Pandemic

More than 90 years ago, 7-Eleven pioneered the world’s first convenience store focused on giving customers what they want, when and where they want it. The company invented 24/7 operations, the retail pole sign, to-go coffee, self-serve soda fountain and much more… Not to mention its iconic Slurpee and Big Gulp drinks. Over time, customers began to look to 7-Eleven as their “ingenious accomplice”— their trusty companion they can count on to take on the unpredictability of life.

Cut to 2020 and 7-Eleven’s brand purpose to equip customers with solutions could not be more important. While stores remained safely open as essential businesses amid an unprecedented global pandemic, 7-Eleven’s marketing team pivoted to support enhancements like ready to bake meals, mobile checkout, contactless fuel payments, contactless delivery and in-store pickup, and reimagine programs like its annual 7-Eleven Day free Slurpee drink celebration.

Join 7-Eleven Chief Marketing Officer Marissa Jarratt to hear about how the company continues to navigate the COVID-19 pandemic, while serving as its customers’ unwavering partner – offering awesome experiences when the going gets tough and a well-deserved high-five when we all make it through.

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

2:05pm ET

Fireside Chat

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

Moderated By: Les Harrison, Client & Agency Partnerships, OUTFRONT Media

2:40pm ET

Keynote - The Importance of Purpose in Society Today

More than ever, consumers and societal leaders want to see brands lean in and make a difference in the world. In this session, Frito Lay’s Ciara Dilley will speak to why successful companies of the future will be known for the good that they do in the world, and the causes they champion. Dilley will address the key elements that successful brands should leverage in purpose-driven efforts, drawing on examples of campaigns led by Frito Lay, with a specific focus on their flagship initiative, the “Stacy’s Rise” program.

Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo

3:00pm ET

Fireside Chat

Afdhel Aziz, Co-Founder, Conspiracy of Love, Author of “Good is the New Cool”

Ciara Dilley, Vice President, Transform Brands, Portfolio Innovation & Sustainability, Frito Lay North America, PepsiCo

Moderated By: Ken Harlan, Founder & CEO, MobileFuse

3:30pm ET

Fireside Chat

Melissa Wildermuth, Director of Brand Experience, Culture, General Mills

Moderated By: Tony McRoberts, Sales Director, Enterprise West, Braze

4:00pm ET

Fireside Chat - Amid a Global Pandemic, TD Bank Innovates to Support Customers and Their Changing Expectations

This discussion with TD Bank's Tyrrell Schmidt will focus on how the bank pivoted marketing strategies, driven by insights, as a result of COVID-19 and drove innovation to support customers, colleagues, and communities. The conversation will highlight how TD adapted through this time to stay committed to their brand promise and purpose, and put the customer at the center of everything they do.

Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank

Moderated By: Jim Tricarico, President of Sales, CRO, Cadent

4:30pm ET

Wrap-Up

Day 3 - Thursday, January 14

9:00am ET

Welcome Remarks

Emily Agate, Program Manager, Brand Innovators

Guest Emcee: Dan Robbins, Vice President, Ad Marketing & Partner Solutions, Roku

9:05am ET

Fireside Chat - The Future of Brands in Motion

Ashley Wood, Senior Global Consulting Partner, Ogilvy Consulting

Laurent Ezekiel, Chief Marketing & Growth Officer, WPP

Moderated By: Dan Robbins, Vice President, Ad Marketing & Partner Solutions, Roku

9:45am ET

Fireside Chat

Bonin Bough, Chief Growth Officer, Triller

Moderated By: Ryan Detert, CEO, Influential

10:15am ET

Keynote - The Power of Purpose and Brand Building

Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble

10:40am ET

Fireside Chat

Pankaj Bhalla, Senior Vice President & General Manager, Grooming, Procter & Gamble

Moderated By: Davina Kent, SVP Client Partnerships, Ampersand

11:10am ET

Fireside Chat - Driving Digital Transformation

Marc Speichert, Global Chief Digital Officer, GSK

Moderated By: Jamie Power, Chief Data Officer & COO of ATV, Cadent

11:45am ET

Marketing Leadership Keynote - Finding Your Balance: Building a Global Brand in an Increasingly Fragmented World

Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo

12:05pm ET

Fireside Chat

Quinn O'Brien, Worldwide Group Vice President, Global Brand and Marketing, Lenovo

Moderated By: Hayley Romer, Publisher & Chief Revenue Officer, The Atlantic

12:35pm ET

Fireside Chat - What Does 5G Mean For Marketers?

Don McGuire, Senior Vice President, Marketing, Qualcomm

Moderated By: Geoff Schiller, Chief Revenue Officer, Group Nine Media

1:05pm ET

Keynote - HBO: Embracing Change Through Resilience, Flexibility and a Relentless Focus on the Consumer

The world seems to be moving faster every day. The ways that technology evolves and impacts consumer behavior poses existential challenges to marketing—and the world at large. How do we as marketers keep our efforts focused amidst a sea of distractions? Using examples from the early days of marketing Game of Thrones through modern hits that include Euphoria, this session will provide proven principles you can use to remain top of mind with audiences in a rapidly changing marketplace.

Jim Marsh, Senior Vice President, Program Marketing, HBO

1:30pm ET

Fireside Chat

Jim Marsh, Senior Vice President, Program Marketing, HBO

Moderated By: Sean McCaffrey, President & Chief Executive Officer, GSTV

2:00pm ET

Fireside Chat

Andy Rosenberg, Director, Brand Marketing, Mack Weldon

Moderated By: Michael Sadicario, Vice President of U.S. Demand, Smart AdServer

2:35pm ET

Fireside Chat

Tulani Elisa, Vice President, Social Media, Fox Entertainment

Moderated By: Darren Markovitz, Head of Sales, IMVU

3:05pm ET

Fireside Chat - Getting Back in the Air with Data

Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines

Moderated By: Mar Brandt, Senior Vice President, Sales, Appsflyer

3:40pm ET

Keynote - The Future of Gaming & Esports

Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard

Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports

4:00pm ET

Fireside Chat

Johanna Faries, Commissioner, Call of Duty ESports, Activision Blizzard

Kristin Connelly, Sr. Director Marketing Strategy & Operations, Overwatch & Call of Duty, Activision Blizzard ESports

Moderated By: Nick Barrionuevo, Gaming Partnerships Lead, Samsung Ads

4:30pm ET

Wrap-Up

SUB EVENTS

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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