At a recent Brand Innovators livecast on the Future of Media, executives from leading brands including Kimberly-Clark, North Face, Mass Mutual, Pepsi Co., Johnson & Johnson and Verizon talked about the latest trends in media and how they are adapting to meet consumers where they are.

Legacy brands have the advantage of well-established names and consumer recognition, but sometimes they come with a cost of appearing old in an era of startups and shiny new DTC brands.

At a recent Brand Innovators’ Innovation in QSR + Restaurant Marketing livecast leaders from Papa Murphy’s, Dunkin’, KFC and Founders Table Restaurant Group shared how they are innovating to adapt to new consumer behaviors. 

At Brand Innovators’ 2022 Kick off Day 1: Setting The Stage for 2022, leaders from MetLife, Estee Lauder, Unilever, The New York Times and eos Products, shared what they are planning and thinking about for 2022. Tune in all week for more great insights from brand leadership.

At a recent Brand Innovators event on Identity, Attribution + Measurement, leaders from the industry talked about they are working to create effective attribution that leaders to improved measurement. 

As brands enter the new year, everyone is planning for what is to come. At a recent Brand Innovators event on 2022 Predictions, leaders from brands across sectors talked about trends they expect to see this year.