Brand Innovators caught up with Sheri Barros, VP, Global Sports Alliances for the American Cancer Society, to discuss sports marketing, cause marketing and the importance of mission.

As a marketer and content producer, Ryan Eckel has worked on practically every side of the sports marketing spectrum.From nearly a decade with Puma (including over two years as Head of Marketing for the apparel company’s Eastern Europe, Middle East, Africa and India business) to seven years in VP roles at Dick’s Sporting Goods to his work as an Executive Producer on 2014’s Emmy-winning football documentary “We Could Be King,”