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Innovator Interviews: Decathlon’s Frances Sue

Dianna Dilworth

Frances Sue, joined sporting goods brand Decathlon, two years ago to grow brand awareness in the UK. At the time, Decathlon had been in the UK for 20 years but brand awareness was still relatively low at less than 50%.

Previously Highlighted Retail

Innovator Interviews: Tailored Brands’ Chief Brands Officer Matt Repicky

by

Dianna Dilworth

May 25, 2022

Matt Repicky, Chief Brands Officer at Tailored Brands, Talks Modernizing Men's Wearhouse, Representation in Marketing & How 2022 Is Expected to Be the Year of Weddings

Innovator Interviews: Instacart’s Laura Jones

by

Dianna Dilworth

April 7, 2022

Laura Jones, vice president of brand and marketing at Instacart, talks new logo as the brand expands beyond grocery delivery into other retail categories.

Innovator Interview: American Eagle’s Ashley Schapiro

by

Dianna Dilworth

December 1, 2021

Ashley Schapiro, vice president of Marketing, Media, Performance & Engagement at American Eagle, talks about making it easy for consumers to shop this holiday season wherever they are, be it at the mall or on TikTok.

Innovator Interviews: etúHOME's VP of Marketing Jasmine Atherton Talks Brand Building, Shifting to Digital & the Importance of Communities

by

Dianna Dilworth

June 30, 2021

Brand Innovators caught up with Jasmine Atherton, VP of Marketing at etúHOME, from her home in Atlanta to discuss storytelling, brand building and the importance of communities.

Innovator Interviews: Party City’s CMO/CXO Julie Roehm

by

Dianna Dilworth

October 29, 2020

Julie Roehm, CXO/CMO of Party City talks customer experience, innovation, digital transformation and Halloween during a strange year for retail.