QSR Innovators: Bojangles CMO Jackie Woodward
October 20, 2021
It takes more than a bit of – let’s call it confidence – to launch a major product with a one-sentence press release. But that is what QSR chain Bojangles did earlier this year. That cheekiness is in line with the brand’s personality, which is “a little crazy and fun,” according to Jackie Woodward, the company’s chief marketing officer.