Brinker International, the company behind Chili’s Grill & Bar and Maggiano’s Little Italy restaurant brands, has recently launched a virtual-only brand called It’s Just Wings. The virtual brand emerged as the company pivoted to the pandemic by using its extra kitchen space in their existing physical restaurants to cook the food and DoorDash to deliver. We caught up with Wade Allen, SVP Head of Innovation at Brinker International, to discuss how Brinker has been adapting its strategy in a new era of dining and what it means to launch a virtual restaurant.