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Innovator Interviews: Urban Decay’s Malena Higuera

Dianna Dilworth

Urban Decay recently threw its first metaverse makeup launch party on Roblox. Malena Higuera, general manager at Urban Decay said the Urban Decay Eye-Con effort was a way to encourage fans to break the rules and unleash creativity in surprising ways.

Previously Highlighted Beauty & Fashion

Hidden Valley Ranch Takes a Stand Against ‘Wing Waste’

by

Aaron Baar

February 9, 2022

As chicken wings continue to be scarce as the Super Bowl approaches, there is a potential snacking crisis looming. Hidden Valley Ranch is coming to the rescue with tips to prevent “wing waste.”

Innovator Interviews: Eos’ Carley Caldas

by

Dianna Dilworth

February 2, 2022

Carley Caldas, vice president of brand marketing & media at eos, has been customer obsessed since her first job out of college.