Are Traasdahl is well aware of the famous five “Ps” of marketing, but he encourages marketers to refresh their approach to everything from people to pricing through a lens of ‘programmatic commerce.’ 

Marty Berman, vice-president of Sales US and LATAM at New York-based Admix, has a simple thought experiment that could help almost any marketer recognize the in-play opportunity in front of them: Picture yourself at a sporting event.

Plenty of CEOs talk about reducing costs, driving revenue and enhancing operational efficiency. Beth Ann Kaminkow prefers to talk about falling in love. 

Even if he didn’t have the considerable powers of artificial intelligence technology at his disposal, Ryan Detert would still be able to tell you exactly how the consumer appetite for influencer marketing content has changed. 

Erik Huberman sounds genuinely surprised — if more than a little relieved — that he managed to develop a marketing agency that was tailor-made to operate in the midst of a global health emergency.

The year 2021 has been filled with almost as much uncertainty as 2020, but Zynga’s Gabrielle Heyman has no doubts about the future of mobile advertising.