Innovator Insights

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Innovator Insights: Shopkick’s Brittany Billings

When Brittany Billings talks about people who have expectations about the value a rewards program should provide, she doesn’t use the term “penny-pinchers.” She doesn’t suggest they’re desperate for some kind of freebie. She simply calls them “Shopkickers” – a term that’s as much about joy as it is a reference to the brand where she works.

Previously Highlighted Innovator Insights

Innovator Insights: BEN Group’s Marisa Costa

by

Shane Schick

October 13, 2022

The fantasy is that a marketer simply takes out their phone, scrolls through the latest stars on TikTok, sends a direct message and suddenly has an influencer to act as a brand ambassador. Marisa Costa is here to tell you about the reality.

Innovator Insights: Barstool Sports’ Ryan McDermott

by

Shane Schick

September 22, 2022

Not long ago, Ryan McDermott decided to spend part of his Saturday afternoon watching some college football. Well, not just watching.

Innovator Insights: TelevisaUnivision’s Sarah Squiers

by

Shane Schick

September 1, 2022

It happened more than a dozen years ago, when Sarah Squiers first joined Univision, but it was a lesson she’s taken with her ever since.

Innovator Insights: Basis Technologies’ Tyler Kelly

by

Shane Schick

June 30, 2022

“So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting with their agency, but Tyler Kelly knows that providing a detailed answer can quickly become complex.

Innovator Insights: BEN Group’s Jordan Usdin

by

Shane Schick

June 16, 2022

At first glance, there might not be a lot to connect content like Grace and Frankie, Never Have I Ever and the film Sonic the Hedgehog.

Innovator Insights: Undertone’s Daniel Aks and Kim Leone

by

Aaron Baar

June 1, 2022

Based in New York, Undertone describes itself as a rich media creative agency that creates memorable advertising experiences across advanced TV, social media and more.