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Innovator Insights
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May 5, 2022
Innovator Insights: Adsmovil CMO Maria (LOPEZ) Twena
by
Shane Schick
All it took was a single conversation with her late husband for Maria Twena to change the entire trajectory of her career, and her sense of purpose as a marketing leader.
Previously Highlighted Innovator Insights
February 24, 2022
Innovator Insights: Dianomi’s Rupert Hodson
by
Shane Schick
When Rupert Hodson uses the phrase “content recommendation platforms,” he knows that many people in the marketing community will instantly associate it with the sensationalistic or clickbait-style headlines that appear beneath articles on their favorite websites.
February 3, 2022
Innovator Insights: Shutterstock Creative Director Flo Lau
by
Shane Schick
When Flo Lau learned that her husband had bought a cowboy hat not long ago, she wasn’t initially a fan. It wasn’t the kind of purchase she expected him to make. Then she saw the data, and suddenly it all made sense.
January 13, 2022
Innovator Insights: Quantcast’s Rohini Sen
by
Shane Schick
Marketers might have breathed a little easier last summer when Google extended the deprecation of third-party cookies to 2023, but Rohini Sen suggests the smartest brands aren’t wasting any time in shifting their digital strategies.
December 9, 2021
Innovator Insights: Vox Creative’s Annu Subramanian
by
Shane Schick
Annu Subramanian, Vox Creative’s Supervising Producer of Audio is optimistic about branded podcasts.
November 18, 2021
Innovator Insights: Basis Technologies' Shawn Riegsecker
by
Shane Schick
Shawn Riegsecker may not be able to completely reverse what’s being described as The Great Resignation, but he and his team are working to ensure more marketers and ad agency staffers have fewer reasons to quit.
October 28, 2021
Innovator Insights: IBM Watson Advertising's Robert Redmond On The Quest To Tackle Bias In AI-Based Advertising
by
Shane Schick
Marketing campaigns may be biased towards the brands that create them — they’re trying to promote their own products and services, after all — but Robert Redmond is working to ensure they can be developed based on objective data and analysis.
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