“So how are we looking?” sounds like a simple question a marketer might use to kick off a meeting with their agency, but Tyler Kelly knows that providing a detailed answer can quickly become complex.

At first glance, there might not be a lot to connect content like Grace and Frankie, Never Have I Ever and the film Sonic the Hedgehog. 

Based in New York, Undertone describes itself as a rich media creative agency that creates memorable advertising experiences across advanced TV, social media and more.

All it took was a single conversation with her late husband for Maria Twena to change the entire trajectory of her career, and her sense of purpose as a marketing leader. 

When Rupert Hodson uses the phrase “content recommendation platforms,” he knows that many people in the marketing community will instantly associate it with the sensationalistic or clickbait-style headlines that appear beneath articles on their favorite websites. 

When Flo Lau learned that her husband had bought a cowboy hat not long ago, she wasn’t initially a fan. It wasn’t the kind of purchase she expected him to make. Then she saw the data, and suddenly it all made sense.