Marketing campaigns may be biased towards the brands that create them — they’re trying to promote their own products and services, after all — but Robert Redmond is working to ensure they can be developed based on objective data and analysis. 

Brands may have their logos plastered over every inch of a sports stadium. Marketers might pay to have their brand’s name precede the title of a concert or music festival. A CMO can have ads running before, during and after an event. 

First, there was the move from black-and-white television to color. Then came the shift from desktop PCs to mobile devices. Now, Jason Yim suggests marketers should prepare to embrace an equally pivotal moment: the transition from 2D to 3D and the rise of extended and mixed reality as a way to deeply engage consumers with the most immersive content imaginable. 

The pandemic may have represented an unprecedented event in many respects, but for someone with Todd Ulise’s track record and experience, the impact it’s had on marketers echoes much of what he’s seen before. 

Are Traasdahl is well aware of the famous five “Ps” of marketing, but he encourages marketers to refresh their approach to everything from people to pricing through a lens of ‘programmatic commerce.’ 

Marty Berman, vice-president of Sales US and LATAM at New York-based Admix, has a simple thought experiment that could help almost any marketer recognize the in-play opportunity in front of them: Picture yourself at a sporting event.