James Cuthbert describes the birth of Hip-Hop as a time when “an emerging cultural force gave a voice to the voiceless.” As its 50th anniversary approaches, he suggests Hip-Hop’s community will have a lot more to say to the brands smart enough to listen. 

There are many different ways you could describe Crisp – a provider of retail data for the CPG industry, an open data collaboration platform to enable real-time sales and inventory analysis– but Len Ostroff can boil it down to two simple words.

About five years ago, when he was considering taking on his current role as president and CEO of GSTV, Sean McCaffrey decided to take a bit of a road trip. A very comprehensive road trip.

As the head of Nextdoor Create, an in-house team building local connections between people and brands which launched this past May, Emma Mondolino oversees a collective of in-house marketers and strategists focused on leveraging neighborhood insights to drive local engagement for brands.

An ad showing up on a site disseminating fake news. Prerolls for a gas company that runs on a video channel promoting electric bikes. Marketers have sometimes had to learn the hard way how important it is to check that the environment in which they’re advertising is brand safe. Joseph Lospalluto is urging them to consider whether it’s “brand suitable” as well.

Though it’s not normally shared publicly, the team at Wavemaker produces an annual research study dubbed “Provocative Perspectives,” which helps its clientele of CMOs understand shifts in consumer behavior as they prepare their marketing strategy.