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Innovator Insights

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June 24, 2021

Innovator Interviews: BEN Group's CEO Ricky Ray Butler Talks About The Future of Influencers

by
Chloe Satenberg
As the world of entertainment becomes more decentralized, BEN Group is working even harder to navigate platforms and target consumers, using AI technology and data to identify trends and key content creators. Ricky Ray Butler, CEO of BEN Group, talks about the future of influencer marketing.

Previously Highlighted Innovator Insights

June 4, 2021

Innovator Insights: Pocket.watch CMO Kerry Tucker On Marketing To Generation Alpha

by
Shane Schick
When you’ve had a career as varied as Kerry Tucker, there is no end to the interesting paths you could take. What led her to become the first CMO of pocket.watch, however, represents a surprisingly natural progression towards the kids and family entertainment company. 
May 20, 2021

Innovator Insights: Whalar’s Neil Waller Shares The Secrets Of Influencer Marketing And Collaborating With Creators

by
Shane Schick
May 13, 2021

Innovator Insights: Audigent’s Ted Smith On Using Sports, Music and Entertainment Data To Connect Brands With Consumers

by
Shane Schick
Ted Smith, Head of Enterprise Sales of Audigent, talks using sports, music and entertainment data to connect brands with consumers.
May 12, 2021

Innovator Insights: Admix’s Michael Silberberg On Bringing Third-Party Verification To Mobile Gaming And Best Practices For In-Play Advertising

by
Shane Schick
Michael Silberberg, vice-president of Global Agency Partnerships at Admix, talks mobile gaming and best practices for in-play advertising.
April 23, 2021

Innovator Insights: Chris Bruss On Roku’s New Brand Studio And The Connection Between Creativity And Data

by
Shane Schick
April 8, 2021

Innovator Insights: OUTFRONT Media’s CMO, Jodi Senese, On Making Your Brand Purpose As Visible As Possible

by
Shane Schick
Jodi Senese, OUTFRONT Media’s CMO, talks purpose, giving back and showing up as a brand.
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