When Rupert Hodson uses the phrase “content recommendation platforms,” he knows that many people in the marketing community will instantly associate it with the sensationalistic or clickbait-style headlines that appear beneath articles on their favorite websites. 

When Flo Lau learned that her husband had bought a cowboy hat not long ago, she wasn’t initially a fan. It wasn’t the kind of purchase she expected him to make. Then she saw the data, and suddenly it all made sense. 

Marketers might have breathed a little easier last summer when Google extended the deprecation of third-party cookies to 2023, but Rohini Sen suggests the smartest brands aren’t wasting any time in shifting their digital strategies.

Annu Subramanian, Vox Creative’s Supervising Producer of Audio is optimistic about branded podcasts. 

Shawn Riegsecker may not be able to completely reverse what’s being described as The Great Resignation, but he and his team are working to ensure more marketers and ad agency staffers have fewer reasons to quit. 

Marketing campaigns may be biased towards the brands that create them — they’re trying to promote their own products and services, after all — but Robert Redmond is working to ensure they can be developed based on objective data and analysis.