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The Power of Building Brand Love, Hosted by Samsonite

Presented by
Presented by

February 15, 2023

Wednesday

,

February

15

-

Wednesday

,

February

15

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
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Featured Speakers:

  • Nicole Adriance, Senior Director Brand Marketing, Samsonite
  • Kate Ardini, Chief Marketing Officer, John Hancock
  • Shergul Arshad, Head of North America, Aston Martin F1 Team
  • Ben Blakesley, Director, Brand Marketing, Slickdeals
  • Sue Burton, Private Bank Segment Executive, Wealth Management CXO, Bank of America
  • Taylor Byrnes, Vice President, Media & MarTech, Liberty Mutual Insurance
  • Brian Costello, Head of Digital Services Demand Generation, General Motors
  • Sarah Fish, Director, Brand Activation, Samsonite
  • Seth Fishbein, Senior Director, Enterprise Media and Sponsorships, Cigna
  • Mike Foley, Marketing Director, Beverage Innovation, Ocean Spray Cranberries
  • Trinh Le, Vice President Next Generation Beverage and Omni-Channel Marketing, Ocean Spray
  • Fred Magnanimi, Founder, Luca + Danni
  • Caroline Malone, Head of Marketing Activation, Suncare + Skincare, Edgewell Personal Care
  • Beth McKenna Moore, Senior Director, Head of US Media, Haleon
  • Dave Oksman, Vice President Marketing & Ecommerce, Samsonite
  • Chelsea Rothman, Sr. Brand Marketing Manager, Samsonite
  • Erica Tappin, Head of Global Marketing, Running, New Balance
  • Dan Wiseman, VP, Senior Brand Partner, Sponsorships, Citizens Bank

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15 AM

Breakfast & Registration

9:25 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Dave Oksman, Vice President Marketing & Ecommerce, Samsonite

Arielle Russo, Senior Director of Councils, Content & Community, Brand innovators

9:30 AM

Breaking the Ice: Samsonite Opening Fireside Chat 

Dave Oksman, Vice President Marketing & Ecommerce, Samsonite

Moderated by: Zaheer Kalvert, VP, Sales, Suzy

10:10 AM

Putting the Pieces Together: The Future of Marketing Leadership

Kate Ardini Chief Marketing Officer, John Hancock

Moderated by: Kathleen Nagle, Associate Vice President, Sales, Teads

10:40 AM

Networking Break

11:00 AM

Authentic Connections: The Future of Influencer & Partnership Marketing Panel

Mike Foley, Marketing Director, Beverage Innovation Ocean Spray Cranberries

Caroline Malone, Head of Marketing Activation, Suncare + Skincare, Edgewell Personal Care

Dan Wiseman, VP, Senior Brand Partner, Sponsorships, Citizens Bank

Moderated by: Jessica Thorpe, President & Co-Founder, gen.video

11:30 AM

Building Meaningful Bonds: Embrace the Journey with Luca + Danni

Fred Magnanimi, Founder, Luca + Danni

Moderated by: Arielle Russo, Senior Director of Councils, Content & Community

12:00 PM

Relationships That Last: Championing Your Consumers Through Digital

Suzanne Burton Private Bank Segment Executive, Wealth Management , CXO, Bank of America

Moderated by: Kathleen Nagle, Associate Vice President, Sales, Teads

1:30 PM

Love Behind Closed Doors: Samsonite Behind the Brand

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Director, Brand Activation, Samsonite

Chelsea Rothman, Sr. Brand Marketing Manager, Samsonite

Moderated by: Mike Ford, CEO, Skydeo

2:10 PM

Keeping the Spark Alive: Ongoing Connection with Your Consumers

Erica Tappin, Head of Global Marketing, Running, New Balance

Shergul Arshad, Head of North America, Aston Martin F1 Team

Moderated by: Matt Duffy, Chief Marketing Officer, Pixability

2:40 PM

Networking Break

3:00 PM

Sparking Passion: Best in Class Digital Strategies

Brian Costello, Head of Digital Services Demand Generation, General Motors

Moderated by: Brian Shepherd, Director of Sales, GroundTruth

3:30 PM

Forever Committed: How Legacy Brands Can Commit to Creativity & Evolution

Trinh Le, Vice President Next Generation Beverage and Omni-Channel Marketing, Ocean Spray

Moderated by: Jon Klein, Co-Founder, HANG

4:00 PM

Better Together: 2023 Outlook

Ben Blakesley, Director, Brand Marketing, Slickdeals

Seth Fishbein, Senior Director, Enterprise Media and Sponsorships, Cigna

Beth McKenna Moore, Senior Director, Head of US Media, Haleon

Taylor Byrnes, Vice President, Media & MarTech, Liberty Mutual Insurance

Moderated by: Zaheer Kalvert, VP, Sales, Suzy

AGENDA

8:15 AM

Breakfast & Registration

9:25 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Dave Oksman, Vice President Marketing & Ecommerce, Samsonite

Arielle Russo, Senior Director of Councils, Content & Community, Brand innovators

9:30 AM

Breaking the Ice: Samsonite Opening Fireside Chat 

Dave Oksman, Vice President Marketing & Ecommerce, Samsonite

Moderated by: Zaheer Kalvert, VP, Sales, Suzy

10:10 AM

Putting the Pieces Together: The Future of Marketing Leadership

Kate Ardini Chief Marketing Officer, John Hancock

Moderated by: Kathleen Nagle, Associate Vice President, Sales, Teads

10:40 AM

Networking Break

11:00 AM

Authentic Connections: The Future of Influencer & Partnership Marketing Panel

Mike Foley, Marketing Director, Beverage Innovation Ocean Spray Cranberries

Caroline Malone, Head of Marketing Activation, Suncare + Skincare, Edgewell Personal Care

Dan Wiseman, VP, Senior Brand Partner, Sponsorships, Citizens Bank

Moderated by: Jessica Thorpe, President & Co-Founder, gen.video

11:30 AM

Building Meaningful Bonds: Embrace the Journey with Luca + Danni

Fred Magnanimi, Founder, Luca + Danni

Moderated by: Arielle Russo, Senior Director of Councils, Content & Community

12:00 PM

Relationships That Last: Championing Your Consumers Through Digital

Suzanne Burton Private Bank Segment Executive, Wealth Management , CXO, Bank of America

Moderated by: Kathleen Nagle, Associate Vice President, Sales, Teads

1:30 PM

Love Behind Closed Doors: Samsonite Behind the Brand

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Director, Brand Activation, Samsonite

Chelsea Rothman, Sr. Brand Marketing Manager, Samsonite

Moderated by: Mike Ford, CEO, Skydeo

2:10 PM

Keeping the Spark Alive: Ongoing Connection with Your Consumers

Erica Tappin, Head of Global Marketing, Running, New Balance

Shergul Arshad, Head of North America, Aston Martin F1 Team

Moderated by: Matt Duffy, Chief Marketing Officer, Pixability

2:40 PM

Networking Break

3:00 PM

Sparking Passion: Best in Class Digital Strategies

Brian Costello, Head of Digital Services Demand Generation, General Motors

Moderated by: Brian Shepherd, Director of Sales, GroundTruth

3:30 PM

Forever Committed: How Legacy Brands Can Commit to Creativity & Evolution

Trinh Le, Vice President Next Generation Beverage and Omni-Channel Marketing, Ocean Spray

Moderated by: Jon Klein, Co-Founder, HANG

4:00 PM

Better Together: 2023 Outlook

Ben Blakesley, Director, Brand Marketing, Slickdeals

Seth Fishbein, Senior Director, Enterprise Media and Sponsorships, Cigna

Beth McKenna Moore, Senior Director, Head of US Media, Haleon

Taylor Byrnes, Vice President, Media & MarTech, Liberty Mutual Insurance

Moderated by: Zaheer Kalvert, VP, Sales, Suzy

SUB EVENTS

No items found.

SPEAKERS

Nicole Adriance

Senior Director Brand Marketing, Samsonite

Kate Ardini

Chief Marketing Officer, John Hancock

Shergul Arshad

Head of North America, Aston Martin F1 Team

Ben Blakesley

Director, Brand Marketing at Slickdeals

Sue Burton

Private Bank Segment Executive, Wealth Management CXO, Bank of America

Taylor Byrnes

Vice President, Media & Marketing Technology, Liberty Mutual

Brian Costello

Head of Performance Driven Marketing - Corporate Brands, General Motors

Sarah Fish

Director, Brand Activation, Samsonite

Seth Fishbein

Senior Director, Enterprise Media and Sponsorships, Cigna

Mike Foley

Marketing Director, Beverage Innovation, Ocean Spray Cranberries

Trinh Le

Vice President Next Generation Beverage and Omni-Channel Marketing, Ocean Spray

Fred Magnanimi

Founder, Luca + Danni

Caroline Malone

Head of Marketing Activation, Suncare + Skincare, Edgewell Personal Care

Beth McKenna Moore

Senior Director, Senior Director, Head of US Media, Head of US Media, Haleon

David Oksman

Vice President Marketing & Ecommerce, Samsonite

Chelsea Rothman

Senior Manager, Brand, Samsonite

Arielle Russo

Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

Erica Tappin

Head of Global Marketing, Running, New Balance

Dan Wiseman

Vice President, Senior Brand Partner, Sponsorships, Citizens Bank

Zaheer Kalvert

VP, Sales, Suzy

Matt Duffy

Chief Marketing Officer, Pixability

Mike Ford

CEO, Skydeo

Jessica Thorpe

President & Co-Founder, gen.video

Brian Shepherd

Director of Sales, GroundTruth

Kathleen Nagle

Associate Vice President, Sales, Teads

Marquee SPONSORS

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Venue

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575 West St Ste 110

Mansfield, MA, 02048

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Please Select the Day you would like to Register for:

November 17, 2020

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Brands @ Home
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