The Power of Building a Brand with Purpose hosted at Kenneth Cole Productions

Presented by

September 28, 2023

Thursday

,

September

28 -

Thursday

,

September

28

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30 AM

Breakfast

9:30 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:35 AM

Opening Remarks

Jed Berger, President, Kenneth Cole

Emcee:

David Loring, Vice President Corporate Impact Division - Blackbaud, Everfi

9:45 AM

A Brand with Social Impact at its Core

Kenneth Cole, Chairman and Chief Creative Officer, Kenneth Cole Productions, Founder and Chairman of the Mental Health Coalition

10:15 AM

Guardians of Change: How JLR Supports their Communities through their Defender Service Awards

Joseph Stauble, PR and Communications Manager, JLR

Moderated by: Jason Rivas, SVP, Head of New Business, US, GWI

10:45 AM

Networking Break

11:00 AM

Making a Difference with Dress for Success: Talbots’ Philanthropic Commitment to Women's Empowerment

Michele Meyer- Shipp, Chief Executive Officer, Dress for Success

Meredith Paley, Senior Vice President Public Relations, Talbots

Moderated by: Lori Rodney, Head of Global Communications, Shutterstock

11:30 AM

Just Salad's: Building Positive Change around Health and Sustainability

Nick Kenner, CEO and Founder, Just Salad

Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, SeenThis

12:00 PM

Lunch

12:50 PM

Afternoon Remarks

Jed Berger, President, Kenneth Cole

1:05 PM

Three Wishes, One Vision: Building a Brand on Purpose and Passion

Ian Wishingrad, Co-Founder + CMO, Three Wishes Foods, Inc.

Moderated by: Ralph Cartwright, Business Growth Director, Hawke Media

1:35 PM

Collaboration for Good: How Corporate/Non-Profit Partnerships are Shaping the Social Impact Space

Pamela Bell, Founder, Prinkshop

Jillian Mershon, AVP Impact Initiatives, Saks Fifth Avenue

Jennifer Moore, Executive Director, The Mental Health Coalition

Moderated by: Amanda Cole, Co-Founder and Board Member MHC, Social Impact Strategist, Actress

2:10 PM

From Conversations to Action: How the NFL is Building Bridges of Opportunity through #InspireChange

Clare Graff, Vice President of Corporate Social Responsibility, NFL

Samantha Stuckert, Senior Director, Global Brand & Consumer Marketing, NFL

Moderated by: Dawn Goodburn, Head of Enterprise Customer Marketing, Everfi

2:40 PM

Networking Break

3:00 PM

Progress over Perfection : Bluemercury’s Journey Towards Purpose

Betsen Philip, Vice President/Head of Marketing, Bluemercury

Moderated by: Carrie Seifer, Chief Customer Officer, GWI

3:30 PM

Profitability & Responsibility: A Marketers' Balancing Act

Mustafa Shamseldin, Category Growth Officer & CMO, International Foods, Pepsico

Moderated by: Ravi Patel, Director, Marketing Transformation, PwC

4:00 PM

Beyond Transactions: The Evolution of Crafting Lasting Customer Experiences

Todd Adest, SVP Global Sales, Marketing & Client Services, AdMarketplace

Djalal Lougouev, President, Ometria

Moderated by: Casey Lehman, Vice President, Loyalty, Credit and CRM, Macy's Inc.

4:40 PM

Women in Leadership Panel Discussion‍

Anna Bell, Senior Vice President of Marketing, Central Garden and Pet

Kelly Gardiner, Vice President of Communications and Brand, Thirty Madison

Aly Lee, VP of Marketing Brand, GSTQ

Moderated by: Andrea St. Pierre, Senior Sales Director, Enterprise Advertising Partnerships, adMarketplace

AGENDA

8:30 AM

Breakfast

9:30 AM

Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:35 AM

Opening Remarks

Jed Berger, President, Kenneth Cole

Emcee:

David Loring, Vice President Corporate Impact Division - Blackbaud, Everfi

9:45 AM

A Brand with Social Impact at its Core

Kenneth Cole, Chairman and Chief Creative Officer, Kenneth Cole Productions, Founder and Chairman of the Mental Health Coalition

10:15 AM

Guardians of Change: How JLR Supports their Communities through their Defender Service Awards

Joseph Stauble, PR and Communications Manager, JLR

Moderated by: Jason Rivas, SVP, Head of New Business, US, GWI

10:45 AM

Networking Break

11:00 AM

Making a Difference with Dress for Success: Talbots’ Philanthropic Commitment to Women's Empowerment

Michele Meyer- Shipp, Chief Executive Officer, Dress for Success

Meredith Paley, Senior Vice President Public Relations, Talbots

Moderated by: Lori Rodney, Head of Global Communications, Shutterstock

11:30 AM

Just Salad's: Building Positive Change around Health and Sustainability

Nick Kenner, CEO and Founder, Just Salad

Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, SeenThis

12:00 PM

Lunch

12:50 PM

Afternoon Remarks

Jed Berger, President, Kenneth Cole

1:05 PM

Three Wishes, One Vision: Building a Brand on Purpose and Passion

Ian Wishingrad, Co-Founder + CMO, Three Wishes Foods, Inc.

Moderated by: Ralph Cartwright, Business Growth Director, Hawke Media

1:35 PM

Collaboration for Good: How Corporate/Non-Profit Partnerships are Shaping the Social Impact Space

Pamela Bell, Founder, Prinkshop

Jillian Mershon, AVP Impact Initiatives, Saks Fifth Avenue

Jennifer Moore, Executive Director, The Mental Health Coalition

Moderated by: Amanda Cole, Co-Founder and Board Member MHC, Social Impact Strategist, Actress

2:10 PM

From Conversations to Action: How the NFL is Building Bridges of Opportunity through #InspireChange

Clare Graff, Vice President of Corporate Social Responsibility, NFL

Samantha Stuckert, Senior Director, Global Brand & Consumer Marketing, NFL

Moderated by: Dawn Goodburn, Head of Enterprise Customer Marketing, Everfi

2:40 PM

Networking Break

3:00 PM

Progress over Perfection : Bluemercury’s Journey Towards Purpose

Betsen Philip, Vice President/Head of Marketing, Bluemercury

Moderated by: Carrie Seifer, Chief Customer Officer, GWI

3:30 PM

Profitability & Responsibility: A Marketers' Balancing Act

Mustafa Shamseldin, Category Growth Officer & CMO, International Foods, Pepsico

Moderated by: Ravi Patel, Director, Marketing Transformation, PwC

4:00 PM

Beyond Transactions: The Evolution of Crafting Lasting Customer Experiences

Todd Adest, SVP Global Sales, Marketing & Client Services, AdMarketplace

Djalal Lougouev, President, Ometria

Moderated by: Casey Lehman, Vice President, Loyalty, Credit and CRM, Macy's Inc.

4:40 PM

Women in Leadership Panel Discussion‍

Anna Bell, Senior Vice President of Marketing, Central Garden and Pet

Kelly Gardiner, Vice President of Communications and Brand, Thirty Madison

Aly Lee, VP of Marketing Brand, GSTQ

Moderated by: Andrea St. Pierre, Senior Sales Director, Enterprise Advertising Partnerships, adMarketplace

SUB EVENTS

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SPEAKERS

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!

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REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

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REGISTER

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

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EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.