In today’s world, customer acquisition has gotten both more complicated and easier all at the same time. With digital channels and attribution, marketers can get better visibility into what's working and what’s not. But it’s added more channels to get in front of people – display, email, social media, CTV and much more. These sessions will discuss the challenges and the opportunity to Marketers to make a connection, and acquire new customers.
Featured Speakers:
Tim Smith, SVP of Digital Solutions, Data Axle
Fahad Zahid, Lead, Marketing Strategy, Personal Savings & Investing Products, TD Bank Group
Moderated by: Beth Frysztak, SVP of Global Client Services, Data Axle
Alex Sutton, Director of Enrollment Marketing, Goddard Systems
James Clarke, Sr. Director, Digital & Social, PepsiCo
Moderated by: Paolo Pepe, Director of Client Strategy, Data Axle