The Future of Customer Acquisition Virtual Summit

Presented by
Presented by

December 6, 2022

Tuesday

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In today’s world, customer acquisition has gotten both more complicated and easier all at the same time. With digital channels and attribution, marketers can get better visibility into what's working and what’s not. But it’s added more channels to get in front of people – display, email, social media, CTV and much more. These sessions will discuss the challenges and the opportunity to Marketers to make a connection, and acquire new customers.

  • Acquisition Email – how to leverage email beyond your CRM to acquire new customers
  • Blending consumer/business profile – why marketers need to start to look at the full person they are targeting, from their profession to their personal lifestyle
  • Omnichannel acquisition from direct mail to CTV – how to take a full and robust omnichannel approach to acquiring new customers 

Featured Speakers:

  • Fahad Zahid, Lead, Marketing Strategy, Personal Savings & Investing Products, TD Bank Group
  • James Clarke, Sr. Director, Digital & Social, PepsiCo
  • Tim Smith, SVP of Digital Solutions, Data Axle

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:00 PM ET

Opening Remarks

12:05 PM ET

Keynote

Tim Smith, SVP of Digital Solutions, Data Axle

12:15 PM ET

Fireside Chat

Fahad Zahid, Lead, Marketing Strategy, Personal Savings & Investing Products, TD Bank Group

Moderated by: Beth Frysztak, SVP of Global Client Services, Data Axle

12:45 PM ET

Panel

Alex Sutton, Director of Enrollment Marketing, Goddard Systems

James Clarke, Sr. Director, Digital & Social, PepsiCo

Moderated by: Paolo Pepe, Director of Client Strategy, Data Axle

1:30 PM ET

Wrap

AGENDA

12:00 PM ET

Opening Remarks

12:05 PM ET

Keynote

Tim Smith, SVP of Digital Solutions, Data Axle

12:15 PM ET

Fireside Chat

Fahad Zahid, Lead, Marketing Strategy, Personal Savings & Investing Products, TD Bank Group

Moderated by: Beth Frysztak, SVP of Global Client Services, Data Axle

12:45 PM ET

Panel

Alex Sutton, Director of Enrollment Marketing, Goddard Systems

James Clarke, Sr. Director, Digital & Social, PepsiCo

Moderated by: Paolo Pepe, Director of Client Strategy, Data Axle

1:30 PM ET

Wrap

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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