Sports Marketing Upfronts @ the NFL Draft - Brand Innovators
Sports Marketing Upfronts

Sports Marketing Upfronts @ the NFL Draft

Apr 24 • Hosted by Rocket Mortgage

Wednesday, April 24, 2024

  • 8:00 AM Breakfast & Registration
  • 8:45 AM Welcome

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  • 9:10 AM Fireside Chat

    Casey Hurbis, Senior Vice President, Rocket Mortgage Marketing

    Moderated by: Hunter Weeks, Senior Director, Enterprise Partnerships, EVERFI

  • 9:40 AM Fireside Chat

    Emily Griffin, SVP Marketing & Brand, Detroit Lions

    Moderated by: Jeff Vogel, Director of Media Sales, Volta

  • 10:10 AM Panel

    Deadra Rahaman, EVP, Client Partnerships & Strategy, Hero Collective, and Strategic Advisor, BLACK@

    Juanita Slappy, Head of Multicultural Marketing, Cadillac

    Peter Ukhurebor, CEO, BLACK@

    Fran Westbrooks, President and Managing Partner , BLVD Content

  • 10:40 AM Networking Break
  • 11:00 AM Winning the Popular Vote: The Rise in Popularity of Women's Sports

    Aminah Charles, Head of North America Sports Marketing, Beats by Dre

    Moderated by: Parks Blackwell, VP of Client Development and Marketing, PMG

  • 11:30 PM Fireside Chat

    Larisa Walega, CFE, Chief Growth Officer, Ziebart International Corporation

  • 12:00 PM Women in Sports Marketing Panel

    Erin Griffin, Senior Vice President of Marketing & Communications, Riddell

    Alicia Jeffreys, EVP, and Chief Marketing Officer, Detroit Pistons

  • 12:30 PM Lunch
  • 1:30 PM Beyond the Field: How Applebee’s Leverages Sports to Connect with Guests Nationally and in Neighborhoods Across the Country

    Joel Yashinsky, Chief Marketing Officer, Applebee’s

  • 2:00 PM Fireside Chat

    Hass Khalife, Global Director of MarTech Solutions, General Motors

    Moderated by: Shannon Marcangelo, Sr. Strategic Partnership Executive, Quantcast

  • 2:30 PM Fireside Chat

    Bridget Sponsky, Executive Director, Brand and Sponsorship Marketing, Ally

    Moderated by: Cole Cook, Senior Consultant, Global Analytics & Strategy, KORE Software

  • 3:00 PM Networking Break
  • 3:15 PM How to Win with Brand Partnerships

    EJ Laratta, Vice President, Partnership, Fanatics

    Jaime Oesch, Director Digital Consumer Experience, Kellanova

    Nicole Pesale, Head for Advertising, Jeep, Stellantis

    Philip Pirkovic, Director Of Brand & Partnerships, Shinola

    Moderated by: Laura Serge, Vice President of Sales, Spotter

  • 3:45 PM 2024 Industry Trends and Predictions

    Moderated by: Jaime Oesch, Director Digital Consumer Experience, Kellanova

  • 4:15 PM New Balance: Fewer. Bigger. Better. Partnerships that Work

    Naveen Lokesh, Head of Global Sports Marketing, Basketball & Football, New Balance Athletics, Inc.

    Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

Speakers

Parks Blackwell

VP of Client Development and Marketing, PMG

Aminah Charles

Head of North America Sports Marketing, Beats by Dre

Cole Cook

Senior Consultant, Global Analytics & Strategy, KORE Software

Erin Griffin

Senior Vice President of Marketing and Communications, Riddell

Emily Griffin

Senior Vice President, Marketing and Brand, Detroit Lions

Les Harrison

National Brand Partnerships, Programmatic, OUTFRONT Media

Casey Hurbis

Senior Vice President, Rocket Mortgage Marketing

Alicia Jeffreys

EVP, and Chief Marketing Officer, Detroit Pistons

Hass Khalife

Global Director of MarTech Solutions, General Motors

EJ Laratta

Vice President, Partnership, Fanatics

Naveen Lokesh

Head of Global Sports Marketing, Basketball & Football, New Balance Athletics, Inc.

Shannon Marcangelo

Sr. Strategic Partnership Executive, Quantcast

Jaime Oesch

Director Digital Consumer Experience, Kellanova

Nicole Pesale

Head for Advertising, Jeep, Stellantis

Philip Pirkovic

Director of Brand & Partnerships, Shinola

Deadra Rahaman

EVP, Client Partnerships & Strategy, Hero Collective, and Strategic Advisor, BLACK@

Laura Serge

Vice President of Sales, Spotter

Juanita Slappy

Head of Multicultural Marketing, Cadillac

Bridget Sponsky

Executive Director - Brand, Sports & Sponsorship Marketing, Ally

Peter Ukhurebor

CEO, BLACK@

Larisa Walega

CFE, Chief Growth Officer, Ziebart International Corporation

Hunter Weeks

Sr Director Enterprise Partnerships, Everfi

Fran Westbrooks

President and Managing Partner , BLVD Content

Joel Yashinsky

Chief Marketing Officer, Applebee's

Sponsors

Venue

The Madison
1555 Broadway
Detroit, MI 48226

Register