(completely virtual event) NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.
David Teicher, Chief Content Officer, Brand Innovators
Co-Chair: Nick Kelly, Vice President, Partnerships, Beer Culture & Community, Anheuser-Busch InBev
Co-Chair: Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Danielle Lee, Chief Fan Officer, National Basketball Association (NBA)
Moderated by: Nick Kelly, Vice President, Partnerships, Beer Culture & Community, Anheuser-Busch InBev
Ricardo Marques, Vice President, Marketing, Michelob ULTRA, Anheuser-Busch InBev
Ricardo Marques, Vice President, Marketing, Michelob ULTRA, Anheuser-Busch InBev
Moderated By: Jim Tricarico, President of Sales, Chief Revenue Officer, Cadent
Chris Davis, Chief Marketing Officer & Senior Vice President, Merchandising, New Balance
Chris Davis, Chief Marketing Officer & Senior Vice President, Merchandising, New Balance
John Evans, Senior Director, Global Sports Marketing, New Balance
Moderated By: Courtney Burgess, Vice President of Brand Partnerships, Minute Media
Throughout this Covid-19 Pandemic, all brands took a hard look at what is truly necessary in their partnership and in a world without fans in stands, what assets are necessary to drive value in today’s environment. This session will focus on the recalibrated value of the live event, importance of innovation, and how brands will look at their asset mix moving forward.
Frank Nakano, Managing Director, Sports & Entertainment Marketing, JPMorgan Chase
Dan Pincus, Assistant Vice President, Sponsorships & Promotions, MetLife
Anne Ristau, Head of Global Sponsorships, Dell Technologies
Moderated By: John Tatum, President and Chief Executive Officer, Genesco Sports Enterprises
Erick Dickens, Co-Founder & Chief Executive Officer, Kadenwood
Hear how teams, athletes and brands have used their time at home to engage fans, grow their brands, and drive conversation. Which of these trends and tactics will stick around when sports return to normal and what can partners do to help organically integrate brands into their owned channels.
Dan Fleetwood, Vice President, Global Sponsorships, SAP
Rogelio Magana, Director of Marketing & Advertising, North America, Burger King Corporation
Marissa Solis, Senior Vice President, Core Brands, Partnerships & Media, Frito-Lay
Moderated By: James Denis, Vice President, Global Partnerships & Strategy, Vox Media
A successful brand campaign that leverages various partnership assets is extremely challenging to bring to market, but when a brand does it right, it can be magical. In this session we’ll walk through case studies with AT&T and Turner Sports to better understand their process to bring these to market and how they used these successes to shape future campaigns and partnerships.
Seth Cole, Senior Vice President, Brand Partnerships, Turner Sports
Shiz Suzuki, Head of Sponsorships & Experiential Marketing, AT&T
The future of live events is here, whether you’re ready or not! This year the world stopped, and everything changed, leaving SAP with hundreds of previously programmed events, numerous sponsorship engagements and one global marquee event to transform. Siddharth Taparia, head of Corporate Marketing at SAP will talk about how the company pivoted its entire customer engagement strategy to digital in a matter of weeks, the game time decisions they faced and the twists and turns they experienced along the way.
Siddharth Taparia, Senior Vice President, Global Head of Brand & Experience Marketing, SAP
Siddharth Taparia, Senior Vice President, Global Head of Brand & Experience Marketing, SAP
Moderated By: Ari Mark, Senior Vice President, Head of Partnership Development, Drone Racing League
Katie Haniffy, Head of Media, Beverages, PepsiCo
Nick Kelly, Vice President, Partnerships, Beer Culture & Community, Anheuser-Busch InBev
Paolo Provinciali, Vice President, Media & Data, US, Anheuser-Busch InBev
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Moderated By: John Feyrer, Vice President, Brand Partnerships, OUTFRONT
United Airlines became the official airline of the Golden State Warriors in Fall 2016. Since then, the two globally known brands have teamed up to support each other’s efforts to make the San Francisco Bay Area a better place to live and work. The projects the partners have pursued include rehabbing a basketball court in one of San Francisco’s poorest neighborhoods, and encouraging girls and African-American youth to pursue careers in STEM and aviation.
Rahsaan Johnson, Director, Sponsorships & Brand Activation, United Airlines
Mike Kitts, Senior Vice President, Partnerships, Golden State Warriors
Rahsaan Johnson, Director, Sponsorships & Brand Activation, United Airlines
Mike Kitts, Senior Vice President, Partnerships, Golden State Warriors
Moderated By: Nikki Ambrifi, Vice President, Sales Partnerships, fuboTV
Many times properties will repackage an asset, or suite of assets, based on their previous partners objectives or to meet a target value. The problem is, each partner has a different objective and how they perceive value varies greatly. In this session we’ll hear from brands on how to better understand your current or potential partner’s goals and how they vary by industry, season and market.
Rob McQueen, Head of Strategic Sponsorships, Verizon
Jim Peters, Brand Content & Alliances Marketing Manager, Ford Motor Company
Lisa Woodward, Director of Sponsorships, Anheuser-Busch InBev
Moderated By: Rich Calacci, Chief Revenue Officer, Overtime
As we look back at the thousands of dollars in missed value and make good conversations over the course of the last six months, there has been a lot of debate on the ability to deliver in this new environment. In shortened seasons and neutral locations, new inventory was made available, but did it deliver the necessary value? Do brands actually want or value it? Can you fit a six month season into two months? These are just a few examples as brands share how they approached these discussions when sports came back, just in a slightly different format.
Kieran Foley, Head of Partnerships, Brand & Strategy, Danone
Cindy Nguyen, Senior Vice President of Enterprise Programs, Bank of America
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Moderated By: Deirdre Lester, Chief Revenue Officer, Barstool Sports
Every team is under pressure to sell tickets, keep their fans engaged and drive revenue, but rarely do properties look at their brands as a vehicle to help. We’ll take a look at ways partners have worked together to co-create a campaign that delivers a win for both sides.
Lance Evans, Senior Vice President, Sports & Entertainment, MGM Resorts International
Kheri Tillman, Vice President, Global Brand Development, HARMAN International
Lindsay Ulrey, Vice President, Global Sports Experiences and Partnerships, American Express
Moderated By: Sandy Brown, Commissioner, Major League Lacrosse
Emily Agate, Manager of Content & Community, Midwest, Brand Innovators
Dan Goldstein, Vice President, Marketing, The Skills
Traci Mason, Vice President & General Manager, Kadenwood
Moderated By: Doug Shabelman, Chief Executive Officer, Burns Entertainment
Ryan Eckel, Brand President, Tracksmith
Tara McRae, Chief Marketing Officer, TB12
Todd Meleney, Vice President, Marketing, NOBULL
Moderated By: Andrew Cohen, Senior Vice President, Group Account Director, The Strategic Agency
Breakout Session #1: Opportunities in Gaming & Esports
Breakout Session #2: Charting The Future of Sports Marketing
