Sports and Culture Summit Hosted by The Rams
Regional Summits Sports Marketing Upfronts Past Events

Sports and Culture Summit

Aug 15 - Aug 15 • Hosted by LA Rams

Tuesday, August 15, 2023

  • 10:15 AM Breakfast
  • 11:00 AM Opening Remarks
  • 11:00 AM Beyond The Field

    Tara Carey, Sports Partnerships Manager, Snap Inc.

    Marissa Daly , VP and General Manager, Media , Los Angeles Rams

    Sarah Schuler, Vice President, Game Presentation & Experiential Marketing, Los Angeles Rams

    Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime

  • 11:30 AM PacSun on Cultural Relevance and Fandom

    Richard Cox, Vice President, Men’s Merchandising, PacSun

    Brie Olson, Chief Executive Officer, PacSun

    Moderated by: Jonathan Jordan, General Manager, Edelman Southern California

  • 12:00 PM Showing up in Sports

    Daniel Cherry III, SVP Originals, Basketball & Partnerships, Adidas

    Sandra Heidrich, Senior Director of Brand Marketing, Health-Ade

    Holger Kraetschmer, Chief Marketing Officer, King’s Hawaiian

    Amondo Redmond, Head of North America Brand and Marketing, Foot Locker

    Moderated by: Chris Fredericks, EVP, Sales & Strategy, TVadSync

  • 12:30 PM Lunch
  • 2:00 PM Food and Dining Brands on Mastering Your Marketing Identity

    Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee

    AK Oghoghomeh, Senior Vice President & Head of Global Marketing, Beyond Meat

    Andy Rebhun, Chief Experience Officer, Cava

    Moderated by: Freddie Georges, Founder & CEO, FGPG

  • 2:30 PM Effective Media Strategies in Sports and Entertainment

    Ben Abt, SVP Group Media Director, Mediahub Worldwide

    Angela Clark, Head of Digital, Patagonia

    Sarah Kleinman , Vice President and General Manager Global Digital, Vans

    Moderated by: Jennifer Lockhart, SVP of West Coast Sales, Teads

  • 3:00 PM Tentpole Marketing Strategies

    Jason Horowitz, SVP, U.S. Marketing / Global Head of Media & Digital, Mattel

    Amina Pasha, Chief Marketing Officer, Thrive Market

    Katie Welch, Chief Marketing Officer, Rare Beauty

    Moderated by: JC Kawalec, SVP, West Coast Sales, Cadent

  • 3:30 PM Stadium Tours/Rising Stars Cocktails in the Chairman's Suite
  • 5:30 PM Wrap



SoFi Stadium
1001 Stadium Dr.
Inglewood, CA 90301