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Sports and Culture Summit Hosted by The Rams

Presented by
Presented by

August 15, 2023

Tuesday

,

August

15

-

Tuesday

,

August

15

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
0
0
0

Featured Speakers

  • Ben Abt, SVP Group Media Director, Mediahub Worldwide
  • Tara Carey, Sports Partnerships Manager, Snap Inc.
  • Jeff Cha, Chief Digital & Growth Officer, Blue Bottle Coffee
  • Daniel Cherry III, SVP, General Manager, YEEZY - Originals, Basketball & Partnerships, Adidas
  • Angela Clark, Head of Digital, Patagonia
  • Richard Cox, Vice President, Men's Merchandising, PacSun
  • Marissa Daly, VP and General Manager, Media, Los Angeles Rams
  • Julian Edelman, Former NFL Player and Co-Founder, Coastal Productions
  • Sandra Heidrich, Senior Director of Brand Marketing, Health-Ade
  • Jason Horowitz, SVP Media, Mattel
  • Sarah Kleinman, Vice President and General Manager Global Digital, Vans
  • Holger Kraetschmer, Chief Marketing Officer, King's Hawaiian
  • AK Oghoghomeh, Senior Vice President & Head of Global Marketing, Beyond Meat
  • Brie Olson, Chief Executive Officer, PacSun
  • Amina Pasha, Chief Marketing Officer, Thrive Market
  • Andy Rebhun, Chief Experience Officer, Cava
  • Amondo Redmond, Head of North America Brand and Marketing, Foot Locker
  • Sarah Schuler, Vice President, Game Presentation & Experiential Marketing, Los Angeles Rams
  • Assaf Swissa, Founder, Creative Director & Executive Producer, Superdigital
  • Katie Welch, Chief Marketing Officer, Rare Beauty

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

10:30 AM

Registration Opens

11:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

11:00 AM

Beyond The Field

Tara Carey, Sports Partnerships Manager, Snap Inc.

Sarah Schuler, Vice President, Game Presentation & Experiential Marketing, Los Angeles Rams

Marissa Daly, VP and General Manager, Media, Los Angeles Rams

Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime

11:30 AM

PacSun on Cultural Relevance and Fandom

Richard Cox, Vice President, Men's Merchandising, PacSun

Brie Olson, Chief Executive Officer, PacSun

Moderated by: Jonathan Jordan, General Manager, Edelman Southern California

12:00 PM

Showing Up in Sports

Daniel Cherry III, SVP Originals, Basketball & Partnerships, Adidas

Sandra Heidrich, Senior Director of Brand Marketing, Health-Ade

Holger Kraetschmer, Chief Marketing Officer, King's Hawaiian

Amondo Redmond, Head of North America Brand and Marketing, Foot Locker

Moderated by: Chris Fredericks, EVP, Sales & Strategy, TVadSync

12:30 PM

Lunch

2:00 PM

Food and Dining Brands on Mastering Your Marketing Identity

Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee

AK Oghoghomeh, Senior Vice President & Head of Global Marketing, Beyond Meat

Andy Rebhun, Chief Experience Officer, Cava

Moderated by: Freddie Georges, Founder & CEO, FGPG

2:30 PM

Effective Media Strategies in Sports and Entertainment

Ben Abt, SVP Group Media Director, Mediahub Worldwide

Angela Clark, Head of Digital, Patagonia

Sarah Kleinman, Vice President and General Manager Global Digital, Vans

Moderated by: Jennifer Lockhart, SVP of West Coast Sales, Teads

3:00 PM

Tentpole Marketing Strategies

Jason Horowitz, SVP, U.S. Marketing/Global Head of Media & Digital, Mattel

Amina Pasha, Chief Marketing Officer, Thrive Market

Katie Welch, Chief Marketing Officer, Rare Beauty

Moderated by: JC Kawalec, SVP, West Coast Sales, Cadent

3:30 PM

Julian Edelman in Conversation

Julian Edelman, Former NFL Player and Co-Founder, Coastal Productions

Assaf Swissa, Founder, Creative Director & Executive Producer, Superdigital

5:30 PM

Wrap

AGENDA

10:30 AM

Registration Opens

11:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

11:00 AM

Beyond The Field

Tara Carey, Sports Partnerships Manager, Snap Inc.

Sarah Schuler, Vice President, Game Presentation & Experiential Marketing, Los Angeles Rams

Marissa Daly, VP and General Manager, Media, Los Angeles Rams

Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime

11:30 AM

PacSun on Cultural Relevance and Fandom

Richard Cox, Vice President, Men's Merchandising, PacSun

Brie Olson, Chief Executive Officer, PacSun

Moderated by: Jonathan Jordan, General Manager, Edelman Southern California

12:00 PM

Showing Up in Sports

Daniel Cherry III, SVP Originals, Basketball & Partnerships, Adidas

Sandra Heidrich, Senior Director of Brand Marketing, Health-Ade

Holger Kraetschmer, Chief Marketing Officer, King's Hawaiian

Amondo Redmond, Head of North America Brand and Marketing, Foot Locker

Moderated by: Chris Fredericks, EVP, Sales & Strategy, TVadSync

12:30 PM

Lunch

2:00 PM

Food and Dining Brands on Mastering Your Marketing Identity

Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee

AK Oghoghomeh, Senior Vice President & Head of Global Marketing, Beyond Meat

Andy Rebhun, Chief Experience Officer, Cava

Moderated by: Freddie Georges, Founder & CEO, FGPG

2:30 PM

Effective Media Strategies in Sports and Entertainment

Ben Abt, SVP Group Media Director, Mediahub Worldwide

Angela Clark, Head of Digital, Patagonia

Sarah Kleinman, Vice President and General Manager Global Digital, Vans

Moderated by: Jennifer Lockhart, SVP of West Coast Sales, Teads

3:00 PM

Tentpole Marketing Strategies

Jason Horowitz, SVP, U.S. Marketing/Global Head of Media & Digital, Mattel

Amina Pasha, Chief Marketing Officer, Thrive Market

Katie Welch, Chief Marketing Officer, Rare Beauty

Moderated by: JC Kawalec, SVP, West Coast Sales, Cadent

3:30 PM

Julian Edelman in Conversation

Julian Edelman, Former NFL Player and Co-Founder, Coastal Productions

Assaf Swissa, Founder, Creative Director & Executive Producer, Superdigital

5:30 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

AK Oghoghomeh

Senior Vice President & Head of Global Marketing, Beyond Meat

Ben Abt

SVP Group Media Director, Mediahub Worldwide

Sarah Kleinman

Vice President and General Manager Global Digital, Vans

Andy Rebhun

Chief Experience Officer, Cava

Angela Clark

Head of Digital, Patagonia

Brieane Olson

Chief Executive Officer, PacSun

Richard Cox

Vice President, Men's Merchandising, PacSun

Daniel Cherry III

SVP Originals, Basketball & Partnerships, Adidas

Jeff Cha

Chief Brand & Growth Officer, Blue Bottle Coffee

Jason Horowitz

SVP, U.S. Marketing/Global Head of Media & Digital, Mattel

Jonathan Jordan

General Manager, Edelman Southern California

Holger Kraetschmer

Chief Marketing Officer, King's Hawaiian

Amondo Redmond

Head of North America Brand and Marketing, Foot Locker

Amina Pasha

Chief Marketing Officer, Thrive Market

JC Kawalec

SVP, West Coast Sales. Cadent

Sandra Heidrich

Senior Director of Brand Marketing, Health-Ade

Chris Fredericks

EVP, Sales & Strategy, TVadSync

Frédérique Georges

President and CEO, FGPG

Jennifer Lockhart

SVP of West Coast Sales, Teads

Sarah Schuler

Vice President, Game Presentation & Experiential Marketing, Los Angeles Rams

Marissa Daly

VP and General Manager, Media, Los Angeles Rams

Katie Welch

Chief Marketing Officer, Rare Beauty

Tara Carey

Sports Partnerships Manager, Snap Inc.

Brian Montgomery

Head of West, Brand Partnerships, Overtime

Julian Edelman

Former NFL Player and Co-Founder, Coastal Productions

Assaf Swissa

Founder, Creative Director & Executive Producer, Superdigital

Marquee SPONSORS

SPONSORS

Venue

Address:

SoFi Stadium

1001 Stadium Dr

Inglewood, CA 90301

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.
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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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November 17, 2020

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