Power of Brand Purpose Hosted by Edelman

Presented by

July 20, 2023

Thursday

,

July

20 -

Thursday

,

July

20

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Andrea Orth, VP of Marketing & VP of Content and Community, Brand Innovators

Emcee

Allison Cirullo, Chief Operating Officer, Edelman

9:15 AM

The Path to Purpose

More than any other consumer group, Gen Z has been pushing brands to be purpose driven. Along the way they've also completely redefined what being a purpose-driven brand looks like. Brand actions, not merely brand marketing, earns both their trust and their dollars. Edelman's new Brand Trust report establishes a new model for purpose-driven brand-building, one that abandons the linear purchase funnel in favor of an ongoing and dynamic consumer-brand relationship. Join Edelman for a deep dive into their latest research.

Courtney Miller, EVP, Head of Strategy, Edelman

Margot Ricketts, Chicago Ambassador, Edelman’s Gen Z Lab

9:45 AM

Activating Purpose at Any Scale

Meredith Diehn, Senior Director of Marketing, Perfect Snacks

Moderated by: Ashley Loyal, Senior Account Executive, Zynga

10:15 AM

Bringing Brand Purpose to Life

Brigette Wolf, Chief Marketing Officer, My/Mochi

Moderated by: Melissa Anderson, President and Co-Founder, Public Good

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Amanda Lamb, Global Vice President of Brand, Wilson Sporting Goods Co.

Moderated by: Claire Keating, VP, Brand Development, Basis Technologies

11:45 AM

Aligning Your Brand With Gen-Z's Needs

Brittni Ainsworth-Hukee, Digital Experience Manager, Ferrara USA

Andy DeVelvis, Senior Paid Media Manager, The North Face

Adriana Kuropas, Vice President Global Innovation Partnerships, Dairy Management

Moderated by: Scott Hall, Director, Marketing Solutions, Vericast

12:15 PM

Lunch

1:15 PM

Re-Purposing The Purchase Funnel

Zach Duenow, Global Director of Brand Building, Haleon

Meghan Hurley, Global VP of Brand, Claire’s

Moderated by: Pam Scheideler, U.S. Brand Chair, Edelman

1:45 PM

The Possibilities of Purpose are Beautiful

Amanda Perry, Senior Director Integrated Marketing, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

2:15 PM

Driving Purpose with Positive Outcomes for the Planet, Consumers, and Brand

Chrissy Arsenault, Sr. Brand Manager, Vega, WellMore Holdings

Lauren Porten, Director of DTC & Ecommerce, WellMore Holdings

Moderated by: Barron Gira, VP of Midwest Sales, Volta Media

2:45 PM

Networking Break

3:00 PM

Putting Your Brand Purpose Into Action

Fernando Bernardo, Director of Marketing, Fannie May, Ferrero

Zach Duenow, Global Director of Brand Building, Haleon

Jason Pirock, Head of Marketing, Springboard Hospitality

Derek Russell, Manager of Global Sponsorship Activation, United Airlines

Moderated by: Danielle Kramer, VP, Global Brand Partnerships, IAS

3:45 PM

Making The World Better One Chocolate At A Time

Tiana Conley, Vice President Global Portfolio Strategy, Mars, Incorporated

4:15 PM

Brand Purpose With A Side Of Fries

Fernando Machado, Chief Marketing Officer, NotCo

4:30 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

5:00 PM

WRAP + HAPPY HOUR

AGENDA

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Andrea Orth, VP of Marketing & VP of Content and Community, Brand Innovators

Emcee

Allison Cirullo, Chief Operating Officer, Edelman

9:15 AM

The Path to Purpose

Courtney Miller, EVP, Head of Strategy, Edelman

Margot Ricketts, Chicago Ambassador, Edelman’s Gen Z Lab

9:45 AM

Activating Purpose at Any Scale

Meredith Diehn, Senior Director of Marketing, Perfect Snacks

Moderated by: Ashley Loyal, Senior Account Executive, Zynga

10:15 AM

Bringing Brand Purpose to Life

Brigette Wolf, Chief Marketing Officer, My/Mochi

Moderated by: Melissa Anderson, President and Co-Founder, Public Good

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Amanda Lamb, Global Vice President of Brand, Wilson Sporting Goods Co.

Moderated by: Claire Keating, VP, Brand Development, Basis Technologies

11:45 AM

Aligning Your Brand With Gen-Z's Needs

Brittni Ainsworth-Hukee, Digital Experience Manager, Ferrara USA

Andy DeVelvis, Senior Paid Media Manager, The North Face

Adriana Kuropas, Vice President Global Innovation Partnerships, Dairy Management

Moderated by: Scott Hall, Director, Marketing Solutions, Vericast

12:15 PM

Lunch

1:15 PM

Re-Purposing The Purchase Funnel

Zach Duenow, Global Director of Brand Building, Haleon

Meghan Hurley, Global VP of Brand, Claire’s

Moderated by: Pam Scheideler, U.S. Brand Chair, Edelman

1:45 PM

The Possibilities of Purpose are Beautiful

Amanda Perry, Senior Director Integrated Marketing, Ulta Beauty

Moderated by: Alli Stone, Senior Account Executive, Google

2:15 PM

Driving Purpose with Positive Outcomes for the Planet, Consumers, and Brand

Chrissy Arsenault, Sr. Brand Manager, Vega, WellMore Holdings

Lauren Porten, Director of DTC & Ecommerce, WellMore Holdings

Moderated by: Barron Gira, VP of Midwest Sales, Volta Media

2:45 PM

Networking Break

3:00 PM

Putting Your Brand Purpose Into Action

Fernando Bernardo, Director of Marketing, Fannie May, Ferrero

Zach Duenow, Global Director of Brand Building, Haleon

Jason Pirock, Head of Marketing, Springboard Hospitality

Derek Russell, Manager of Global Sponsorship Activation, United Airlines

Moderated by: Danielle Kramer, VP, Global Brand Partnerships, IAS

3:45 PM

Making The World Better One Chocolate At A Time

Tiana Conley, Vice President Global Portfolio Strategy, Mars, Incorporated

4:15 PM

Brand Purpose With A Side Of Fries

Fernando Machado, Chief Marketing Officer, NotCo

4:30 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

5:00 PM

WRAP + HAPPY HOUR

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

Address:

111 N Canal St

Chicago, IL 60606

IBM Croissants & Conversations

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
‍
Offer available while supplies last!

ADDRESS

ADDRESS Line 2

CITY

STATE/PROVINCE/REGION

Zip Code

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
‍
Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.