This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
Day 1
12:00 Noon
Registration
12:30pm
Seated Brunch
2:00pm
Power Players: Marketing With Music
A senior marketing and/or brand partnership exec from one of music’s leading labels sits down with a recent brand partner to discuss the impact brands have on the artist development pipeline – from breaking singles through commercial syncs to sponsoring tours with product launches to funding other projects and causes close to an artist’s heart.
Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships — Hilton
Matt Ringel, Exec VP – Red Light Management
2:30pm
Fireside Chat
Mastercard has long been one of the most powerful brands in music, with its multi-year sponsorships of tentpole events like The Grammys, Brit Awards and iHeartRadio Music Festival as well as artist ambassadors Camila Cabello, Justin Timberlake, Gwen Stefani and many others. After unveiling a global sonic branding strategy in 2019, including Mastercard’s first “sonic logo,” the company will delve even deeper into music in 2020 with the upcoming release of its first album of original music, “Priceless.”
Raja Rajamannar, Chief Marketing Officer — Mastercard
2:50pm
Keynote Presentation
Mastercard’s CMO Raja Rajamannar will share highlights from the research and consumer insights that informed Mastercard’s sonic branding strategy, as well as its upcoming forays into original music.
Raja Rajamannar, Chief Marketing Officer — Mastercard
3:00pm
Acoustic Performance
Acclaimed Swedish folk duo Good Harvest will debut their new collaboration with Mastercard, as well as perform selections from their brand-new album “Dream of June.”
3:15pm
Brand Innovators Cocktail Reception
Day 2
9:00am
Breakfast & Registration
9:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant
10:00am
Music Marketing 2020
The biggest challenges and opportunities of breaking new artists and cementing superstars in a democratized music streaming landscape.
Joi Brown, SVP-Marketing — Atlantic Records
Andrea Minze, Sr. Director-Music For Advertising — Universal Music Publishing Group
Christian Castro, VP-Digital Marketing — Roc Nation
10:35am
Music 360: Understanding The Modern Music Consumer
For decades, music has trailed sports in overall sponsorship spending due to the relative lack of resources and metrics to more comparably measure its impact. We’ll hear from one of the leading providers of exclusive data insights and audience analytics to see how different age, demographic and lifestyle groups consume and experience music — and the powerful role it plays in the average consumer’s overall media diet.
Dave Bakula, Head of Analytics & Insights — Nielsen Music
11:00am
Keynote: Music Masters of Marketing
How music moves brands’ business at the highest levels.
11:30am
Secrets of Sync Success
Commercial syncs and high-impact music licenses have been at the heart of many auto brands’ marketing strategies for years. We’ll hear from two of the heaviest hitters in marketing and music publishing on how music can drive real brand awareness and even sales results.
12:00 Noon
Lunch
1:00pm
How strategic partnerships between like-minded brands and talent are moving the needle for music marketing.
1:30pm
Keynote
1:50pm
The Power of Experiential
Live music has long outpaced recorded music’s growth over the past decade as millennials and Gen Z turn to live concerts, festivals and events to share experiences both in-person and on social media. And increasingly, brands are capturing a bigger piece of those audiences by creating their own events and branded spaces that extend beyond straight sponsorships. We’ll hear from some of the most active brands in music and experiential to learn the role marketers need to play in order to be a relevant player in the live music ecosystem.
2:15pm
Music’s Long Tail: Brands As Tastemakers
Sure, superstars get the headlines and the big buzz, but some blue-chip brands remain committed to fostering a sense of discovery and patron-of-the-arts approach to their music programs. We’ll hear from the architects of three of music’s longest-running emerging artist programs, how they’ve evolved over the years, and the role of digital and experiential in keeping the connection to fans stronger than ever.
2:50pm
Networking Break
3:10pm
Keynote 2: Music Masters of Marketing
How music moves brands’ business at the highest levels.
3:35pm
Digital Deep Dive
How mobile platforms are using music to connect with mass audiences.
4:05pm
Showcase
4:30pm
Brand Innovators Cocktail Reception
5:00pm
It’s a Wrap!
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