Brand Innovators Austin

Presented by
Presented by

March 16, 2020

March

16

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17

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2020

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What started out as a small music fest in the ‘80s has grown into so much more, with digital media entrepreneurs, start-ups and most of the world’s marketers flocking to Austin every spring for SXSW Interactive. As usual, Brand Innovators will be right in the thick of it, with our cozy space inside Lambert’s BBQ serving as a giant magnet for some of the best and brightest minds in marketing. Come join us and hear from marketing leaders repping dozens of the world’s most forward-thinking brands. Among those already confirmed to appear on our stage: LEGO, L’Oreal, Anytime Fitness, Danone, Moet Hennessy, Mondelez International, Whole Foods, AARP and SAP. This year we are extending our programming from the usual three days to five so we can devote two additional days (March 16-17) to the music side of SXSW. (We’ll also have a seated brunch, acoustic performances and cocktail receptions.) Look for panels, keynotes and chats that dig deep into the bond between bands and brands. How are those relationships flourishing and evolving at a time when the music industry is far more dispersed and music consumption habits have changed so radically. Hope to see you at Lambert’s March 13-17.

March in Austin can only mean one thing: SXSW.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

12:00 Noon

Registration

12:30pm

Seated Brunch

2:00pm

Power Players: Marketing With Music

A senior marketing and/or brand partnership exec from one of music’s leading labels sits down with a recent brand partner to discuss the impact brands have on the artist development pipeline – from breaking singles through commercial syncs to sponsoring tours with product launches to funding other projects and causes close to an artist’s heart.

Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships — Hilton
Matt Ringel, Exec VP – Red Light Management

2:30pm

Fireside Chat

Mastercard has long been one of the most powerful brands in music, with its multi-year sponsorships of tentpole events like The Grammys, Brit Awards and iHeartRadio Music Festival as well as artist ambassadors Camila Cabello, Justin Timberlake, Gwen Stefani and many others. After unveiling a global sonic branding strategy in 2019, including Mastercard’s first “sonic logo,” the company will delve even deeper into music in 2020 with the upcoming release of its first album of original music, “Priceless.”

Raja Rajamannar, Chief Marketing Officer — Mastercard

2:50pm

Keynote Presentation

Mastercard’s CMO Raja Rajamannar will share highlights from the research and consumer insights that informed Mastercard’s sonic branding strategy, as well as its upcoming forays into original music.

Raja Rajamannar, Chief Marketing Officer — Mastercard

3:00pm

Acoustic Performance

Acclaimed Swedish folk duo Good Harvest will debut their new collaboration with Mastercard, as well as perform selections from their brand-new album “Dream of June.”

3:15pm

Brand Innovators Cocktail Reception

Day 2

9:00am

Breakfast & Registration

9:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

10:00am

Music Marketing 2020

The biggest challenges and opportunities of breaking new artists and cementing superstars in a democratized music streaming landscape.

Joi Brown, SVP-Marketing — Atlantic Records
Andrea Minze, Sr. Director-Music For Advertising — Universal Music Publishing Group
Christian Castro, VP-Digital Marketing — Roc Nation

10:35am

Music 360: Understanding The Modern Music Consumer

For decades, music has trailed sports in overall sponsorship spending due to the relative lack of resources and metrics to more comparably measure its impact. We’ll hear from one of the leading providers of exclusive data insights and audience analytics to see how different age, demographic and lifestyle groups consume and experience music — and the powerful role it plays in the average consumer’s overall media diet.

Dave Bakula, Head of Analytics & Insights — Nielsen Music

11:00am

Keynote: Music Masters of Marketing

How music moves brands’ business at the highest levels.

11:30am

Secrets of Sync Success

Commercial syncs and high-impact music licenses have been at the heart of many auto brands’ marketing strategies for years. We’ll hear from two of the heaviest hitters in marketing and music publishing on how music can drive real brand awareness and even sales results.

12:00 Noon

Lunch

1:00pm

How strategic partnerships between like-minded brands and talent are moving the needle for music marketing.

1:30pm

Keynote

1:50pm

The Power of Experiential

Live music has long outpaced recorded music’s growth over the past decade as millennials and Gen Z turn to live concerts, festivals and events to share experiences both in-person and on social media. And increasingly, brands are capturing a bigger piece of those audiences by creating their own events and branded spaces that extend beyond straight sponsorships. We’ll hear from some of the most active brands in music and experiential to learn the role marketers need to play in order to be a relevant player in the live music ecosystem.

2:15pm

Music’s Long Tail: Brands As Tastemakers

Sure, superstars get the headlines and the big buzz, but some blue-chip brands remain committed to fostering a sense of discovery and patron-of-the-arts approach to their music programs. We’ll hear from the architects of three of music’s longest-running emerging artist programs, how they’ve evolved over the years, and the role of digital and experiential in keeping the connection to fans stronger than ever.

2:50pm

Networking Break

3:10pm

Keynote 2: Music Masters of Marketing

How music moves brands’ business at the highest levels.

3:35pm

Digital Deep Dive

How mobile platforms are using music to connect with mass audiences.

4:05pm

Showcase

4:30pm

Brand Innovators Cocktail Reception

5:00pm

It’s a Wrap!

AGENDA

Day 1

12:00 Noon

Registration

12:30pm

Seated Brunch

2:00pm

Power Players: Marketing With Music

A senior marketing and/or brand partnership exec from one of music’s leading labels sits down with a recent brand partner to discuss the impact brands have on the artist development pipeline – from breaking singles through commercial syncs to sponsoring tours with product launches to funding other projects and causes close to an artist’s heart.

Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships — Hilton
Matt Ringel, Exec VP – Red Light Management

2:30pm

Fireside Chat

Mastercard has long been one of the most powerful brands in music, with its multi-year sponsorships of tentpole events like The Grammys, Brit Awards and iHeartRadio Music Festival as well as artist ambassadors Camila Cabello, Justin Timberlake, Gwen Stefani and many others. After unveiling a global sonic branding strategy in 2019, including Mastercard’s first “sonic logo,” the company will delve even deeper into music in 2020 with the upcoming release of its first album of original music, “Priceless.”

Raja Rajamannar, Chief Marketing Officer — Mastercard

2:50pm

Keynote Presentation

Mastercard’s CMO Raja Rajamannar will share highlights from the research and consumer insights that informed Mastercard’s sonic branding strategy, as well as its upcoming forays into original music.

Raja Rajamannar, Chief Marketing Officer — Mastercard

3:00pm

Acoustic Performance

Acclaimed Swedish folk duo Good Harvest will debut their new collaboration with Mastercard, as well as perform selections from their brand-new album “Dream of June.”

3:15pm

Brand Innovators Cocktail Reception

Day 2

9:00am

Breakfast & Registration

9:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Andrew Hampp, Entertainment Marketing Consultant

10:00am

Music Marketing 2020

The biggest challenges and opportunities of breaking new artists and cementing superstars in a democratized music streaming landscape.

Joi Brown, SVP-Marketing — Atlantic Records
Andrea Minze, Sr. Director-Music For Advertising — Universal Music Publishing Group
Christian Castro, VP-Digital Marketing — Roc Nation

10:35am

Music 360: Understanding The Modern Music Consumer

For decades, music has trailed sports in overall sponsorship spending due to the relative lack of resources and metrics to more comparably measure its impact. We’ll hear from one of the leading providers of exclusive data insights and audience analytics to see how different age, demographic and lifestyle groups consume and experience music — and the powerful role it plays in the average consumer’s overall media diet.

Dave Bakula, Head of Analytics & Insights — Nielsen Music

11:00am

Keynote: Music Masters of Marketing

How music moves brands’ business at the highest levels.

11:30am

Secrets of Sync Success

Commercial syncs and high-impact music licenses have been at the heart of many auto brands’ marketing strategies for years. We’ll hear from two of the heaviest hitters in marketing and music publishing on how music can drive real brand awareness and even sales results.

12:00 Noon

Lunch

1:00pm

How strategic partnerships between like-minded brands and talent are moving the needle for music marketing.

1:30pm

Keynote

1:50pm

The Power of Experiential

Live music has long outpaced recorded music’s growth over the past decade as millennials and Gen Z turn to live concerts, festivals and events to share experiences both in-person and on social media. And increasingly, brands are capturing a bigger piece of those audiences by creating their own events and branded spaces that extend beyond straight sponsorships. We’ll hear from some of the most active brands in music and experiential to learn the role marketers need to play in order to be a relevant player in the live music ecosystem.

2:15pm

Music’s Long Tail: Brands As Tastemakers

Sure, superstars get the headlines and the big buzz, but some blue-chip brands remain committed to fostering a sense of discovery and patron-of-the-arts approach to their music programs. We’ll hear from the architects of three of music’s longest-running emerging artist programs, how they’ve evolved over the years, and the role of digital and experiential in keeping the connection to fans stronger than ever.

2:50pm

Networking Break

3:10pm

Keynote 2: Music Masters of Marketing

How music moves brands’ business at the highest levels.

3:35pm

Digital Deep Dive

How mobile platforms are using music to connect with mass audiences.

4:05pm

Showcase

4:30pm

Brand Innovators Cocktail Reception

5:00pm

It’s a Wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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