Awards

top 100 women

40 under 40

Strategy Group

About

Media & Marketing Innovation Summit Hosted by Mediahub Worldwide

Presented by

August 24, 2023

Thursday

,

August

24 -

Thursday

,

August

24

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:25 AM

‍Opening Remarks

Emcee: Shea Kelly, EVP, Executive Director - Boston, Mediahub

9:30 AM‍

Welcoming Remarks

9:35 AM‍

The C-Suite Perspective: Marketing Principles for Modern Brands

Geoff Cottrill, Chief Brand Officer, Topgolf

Sean Corcoran, U.S. CEO, Mediahub

Moderated By: Harry Markuse, Senior Director of Sales, PadSquad

10:00 AM‍

Data Driven Mindset: Unlocking The Power of Insights

Taylor Byrnes, Vice President, Media and MarTech, Liberty Mutual

Moderated by: Carl Celiny, Director, Business Development, The Trade Desk

10:30 AM‍

Networking Break‍

10:50 AM

Innovation, Identity & Insights: How New Balance Connects with Consumers

Katie Murphy, Head of Brand and Consumer Marketing - North America, New Balance

Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance

Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

11:20 AM

‍Exploring Innovative Media Strategies & Channels to Reach Consumers

Pattie Reid, Head of Media, Welch’s

Alex Silberman, AVP, Brand and Customer Activation, MassMutual

Jade Watts, Chief Media Officer, Mediahub

Moderated by: Nick Fioretti, Brand Lead, Basis Technologies

11:50 AM

‍Think of a Color that Doesn’t Exist

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Rafael Alfaro, Head of Brand Partnerships, Scibids

12:20 PM

‍Lunch

1:30 PM

‍Measuring and Optimizing Marketing Campaign Effectiveness

Brian Costello, Head of Performance Driven Marketing, Corporate Brands, General Motors

Moderated By: Alison Gustke, Sales Lead, Videoamp

2:00 PM‍

Reviving Legacy Brands & How to Future-Proof Your Marketing

Derek Gaskins, Chief Marketing Officer, Yesway

Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

2:50 PM

Inclusivity in Marketing & Media: Authentically Connecting with Your Consumers

Melanie DiBiasio, Director of Media & MarTech, Ocean Spray

Moderated by: Lauren Brickley, VP of Sales, MobileFuse

3:05 PM

‍Wrap

AGENDA

9:25 AM

‍Opening Remarks

Emcee: Shea Kelly, EVP, Executive Director - Boston, Mediahub

9:30 AM‍

Welcoming Remarks

9:35 AM‍

The C-Suite Perspective: Marketing Principles for Modern Brands

Geoff Cottrill, Chief Brand Officer, Topgolf

Sean Corcoran, U.S. CEO, Mediahub

Moderated By: Harry Markuse, Senior Director of Sales, PadSquad

10:00 AM‍

Data Driven Mindset: Unlocking The Power of Insights

Taylor Byrnes, Vice President, Media and MarTech, Liberty Mutual

Moderated by: Carl Celiny, Director, Business Development, The Trade Desk

10:30 AM‍

Networking Break‍

10:50 AM

Innovation, Identity & Insights: How New Balance Connects with Consumers

Katie Murphy, Head of Brand and Consumer Marketing - North America, New Balance

Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance

Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

11:20 AM

‍Exploring Innovative Media Strategies & Channels to Reach Consumers

Pattie Reid, Head of Media, Welch’s

Alex Silberman, AVP, Brand and Customer Activation, MassMutual

Jade Watts, Chief Media Officer, Mediahub

Moderated by: Nick Fioretti, Brand Lead, Basis Technologies

11:50 AM

‍Think of a Color that Doesn’t Exist

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Rafael Alfaro, Head of Brand Partnerships, Scibids

12:20 PM

‍Lunch

1:30 PM

‍Measuring and Optimizing Marketing Campaign Effectiveness

Brian Costello, Head of Performance Driven Marketing, Corporate Brands, General Motors

Moderated By: Alison Gustke, Sales Lead, Videoamp

2:00 PM‍

Reviving Legacy Brands & How to Future-Proof Your Marketing

Derek Gaskins, Chief Marketing Officer, Yesway

Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

2:50 PM

Inclusivity in Marketing & Media: Authentically Connecting with Your Consumers

Melanie DiBiasio, Director of Media & MarTech, Ocean Spray

Moderated by: Lauren Brickley, VP of Sales, MobileFuse

3:05 PM

‍Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

‍

Address:

2 Drydock Ave.

Boston, MA 02210

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

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REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Media & Marketing Innovation Summit Hosted by Mediahub Worldwide

August 24, 2023

Thursday

,

August

24

-

Thursday

,

August

24

Featuring

AGENDA

9:25 AM

‍Opening Remarks

9:30 AM‍

Welcoming Remarks

9:35 AM‍

The C-Suite Perspective: Marketing Principles for Modern Brands

10:00 AM‍

Data Driven Mindset: Unlocking The Power of Insights

10:30 AM‍

Networking Break‍

10:50 AM

Innovation, Identity & Insights: How New Balance Connects with Consumers

11:20 AM

‍Exploring Innovative Media Strategies & Channels to Reach Consumers

11:50 AM

‍Think of a Color that Doesn’t Exist

12:20 PM

‍Lunch

1:30 PM

‍Measuring and Optimizing Marketing Campaign Effectiveness

2:00 PM‍

Reviving Legacy Brands & How to Future-Proof Your Marketing

2:50 PM

Inclusivity in Marketing & Media: Authentically Connecting with Your Consumers

3:05 PM

‍Wrap

AGENDA

9:25 AM

‍Opening Remarks

9:30 AM‍

Welcoming Remarks

9:35 AM‍

The C-Suite Perspective: Marketing Principles for Modern Brands

10:00 AM‍

Data Driven Mindset: Unlocking The Power of Insights

10:30 AM‍

Networking Break‍

10:50 AM

Innovation, Identity & Insights: How New Balance Connects with Consumers

11:20 AM

‍Exploring Innovative Media Strategies & Channels to Reach Consumers

11:50 AM

‍Think of a Color that Doesn’t Exist

12:20 PM

‍Lunch

1:30 PM

‍Measuring and Optimizing Marketing Campaign Effectiveness

2:00 PM‍

Reviving Legacy Brands & How to Future-Proof Your Marketing

2:50 PM

Inclusivity in Marketing & Media: Authentically Connecting with Your Consumers

3:05 PM

‍Wrap

SUB EVENTS

SPEAKERS

Sean Corcoran

Taylor Byrnes

Brian Costello

Derek Gaskins

Pattie Reid

Geoff Cottrill

Fernando Machado

Melanie DiBiasio

Carl Celiny

Rob DeSalvo

Lauren Brickley

Nick Fioretti

Brands @ Home
Day 1

Brands @ Home
Day 2