Media & Marketing Innovation Summit - Brand Innovators
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Media & Marketing Innovation Summit

Apr 04 • Hosted by Mediahub

Thursday, April 4, 2024

  • 8:45 AM Breakfast & Registration
  • 9:10 AM Welcoming Remarks

    Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

    Emcee: Drew Watson, Global Chief Growth Officer, Mediahub Worldwide

  • 9:15 AM Opening Fireside Chat with Mediahub & Papa Johns

    Sean Corcoran, U.S. CEO, Mediahub Worldwide

    Jaclyn Ruelle, VP Head of Brand, Papa Johns

    Moderated by: Kristen Devinney, Agency Development Director, Yelp

  • 9:45 AM Tapping into Culture with Today’s Evolving Customer

    Melissa Bach, Senior Director Communications, The Knot Worldwide

    Moderated by: Danielle Moore, VP Sales, East Coast, Spotter

  • 10:15 AM Networking Break
  • 10:40 AM Decoding the Dynamic Fan Journey

    Lindsay Sparling, Director, Integrated Marketing, The Coca-Cola Company

    Moderated by: Derek Herrling, Director, East Coast Sales, Zynga

  • 11:10 AM Entering the Consumer Mindset: Using Messaging and Media Platforms to Maximize Impact

    Melanie DiBiasio, Director, Media & MarTech, Ocean Spray

    Moderated by: Stephen Dybsky, Head of N. America Activation, Oracle Advertising

  • 11:40 AM The Power of Storytelling Through Social

    Ryan Cassidy, Senior Global Marketing Manager, New Balance

    Frank Clyburn, Senior Marketing Manager, North America, New Balance

    Moderated by: Lauren Brickley, Vice President, Sales, MobileFuse

  • 12:10 PM Lunch
  • 2:00 PM Leveraging Insights to Drive Big Ideas

    Leah Bliss, Lead, Performance Driven Marketing, Corporate Brands, General Motors

    Jill DeFalco, Manager, Performance Driven Marketing, Corporate Brands, General Motors

    Moderated by: Lars Feely, Head of Agency Partnerships, Oracle Advertising

  • 2:30 PM Networking Break
  • 2:50 PM Understanding Your Consumers: Data-Driven Decisions for Brands

    John Giaquinto, VP of Loyalty, Personalization, & Analytics, Rite Aid

    Moderated by: Ben Flaccus, Managing Director of Retail & CPG Commerce, Undertone

  • 3:10 PM From Sentiment to Strategy: How Marketers Can Adapt to Uncertain Times & Changing Consumer Dynamics

    Michele Cardinal, Managing Director, Global Head of Brand, Research & Measurement, BlackRock

    Moderated by: Bennett Nayer, Sales Director, East, Vistar Media

  • 3:40 PM 2024 Consumer Outlook: Exploring Emerging Digital Trends to Establish ‘Big L’ Loyalty

    Michael Ferranti, SVP National Partnerships, Audacy

    Ben Flaccus, Managing Director of Retail & CPG Commerce, Undertone

    Moderated by: Robin Ruttle, Senior Director, Sonesta Hotels

  • 4:15 PM Wrap

Speakers

Melissa Bach

Senior Director Communications, The Knot Worldwide

Lauren Brickley

Vice President, Sales, Mobilefuse

Leah Bliss

Lead, Performance Driven Marketing, Corporate, General Motors

Michele Cardinal

Managing Director, Global Head of Brand, Research & Measurement, BlackRock

Ryan Cassidy

Senior Global Marketing Manager, New Balance

Frank Clyburn

Senior Marketing Manager, North America, New Balance

Sean Corcoran

US CEO, Mediahub

Jill DeFalco

Manager, Performance Driven Marketing, Corporate Brands, General Motors

Kristen Devinney

Agency Development Director, Yelp

Melanie DiBiasio

Director, Media & MarTech, Ocean Spray

Stephen Dybsky

Head of N. America Activation, Oracle Advertising

Lars Feely

Head of Agency Partnerships, Oracle Advertising

Ben Flaccus

Managing Director of Retail & CPG Commerce, Undertone

Michael Ferranti

SVP National Partnerships, Audacy

John Giaquinto

Vice President of Loyalty, Personalization, & Analytics, Rite Aid

Derek Herrling

Director, East Coast Sales, Zynga

Jaclyn Ruelle

VP Head of Brand, Papa Johns

Robin Ruttle

Senior Director, Loyalty & Partnerships, Sonesta Hotels

Danielle Moore

VP Sales, East Coast, Spotter

Bennett Nayer

Sales Director, East, Vistar Media

Amit Sharma

Associate Vice President, Digital and DTC Marketing and Media Strategy, Church & Dwight

Lindsay Sparling

Director, Integrated Marketing, The Coca-Cola Company

Meredith Tehan

SVP of Sales, Cognitiv

Drew Watson

Global Chief Growth Officer, Mediahub Worldwide

Andrew Zektzer

Group Sales Director, Cognitiv

Sponsors

Venue

2 Drydock Ave.
Boston, MA 02210

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