Media & Marketing Innovation Summit

Thursday, April 4, 2024

• 8:45 AM Breakfast & Registration
• 9:10 AM Welcoming Remarks

  Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

  Emcee: Drew Watson, Global Chief Growth Officer, Mediahub Worldwide

• 9:15 AM Opening Fireside Chat with Mediahub & Papa Johns

  Sean Corcoran, U.S. CEO, Mediahub Worldwide

  Jaclyn Ruelle, VP Head of Brand, Papa Johns

  Moderated by: Kristen Devinney, Agency Development Director, Yelp

• 9:45 AM Tapping into Culture with Today’s Evolving Customer

  Melissa Bach, Senior Director Communications, The Knot Worldwide

  Moderated by: Danielle Moore, VP Sales, East Coast, Spotter

• 10:15 AM Networking Break
• 10:40 AM Decoding the Dynamic Fan Journey

  Lindsay Sparling, Director, Integrated Marketing, The Coca-Cola Company

  Moderated by: Derek Herrling, Director, East Coast Sales, Zynga

• 11:10 AM Entering the Consumer Mindset: Using Messaging and Media Platforms to Maximize Impact

  Melanie DiBiasio, Director, Media & MarTech, Ocean Spray

  Moderated by: Stephen Dybsky, Head of N. America Activation, Oracle Advertising

• 11:40 AM The Power of Storytelling Through Social

  Ryan Cassidy, Senior Global Marketing Manager, New Balance

  Frank Clyburn, Senior Marketing Manager, North America, New Balance

  Moderated by: Lauren Brickley, Vice President, Sales, MobileFuse

• 12:10 PM Lunch
• 2:00 PM Leveraging Insights to Drive Big Ideas

  Leah Bliss, Lead, Performance Driven Marketing, Corporate Brands, General Motors

  Jill DeFalco, Manager, Performance Driven Marketing, Corporate Brands, General Motors

  Moderated by: Lars Feely, Head of Agency Partnerships, Oracle Advertising

• 2:30 PM Networking Break
• 2:50 PM Understanding Your Consumers: Data-Driven Decisions for Brands

  John Giaquinto, VP of Loyalty, Personalization, & Analytics, Rite Aid

  Moderated by: Ben Flaccus, Managing Director of Retail & CPG Commerce, Undertone

• 3:10 PM From Sentiment to Strategy: How Marketers Can Adapt to Uncertain Times & Changing Consumer Dynamics

  Michele Cardinal, Managing Director, Global Head of Brand, Research & Measurement, BlackRock

  Moderated by: Bennett Nayer, Sales Director, East, Vistar Media

• 3:40 PM 2024 Consumer Outlook: Exploring Emerging Digital Trends to Establish ‘Big L’ Loyalty

  Michael Ferranti, SVP National Partnerships, Audacy

  Ben Flaccus, Managing Director of Retail & CPG Commerce, Undertone

  Moderated by: Robin Ruttle, Senior Director, Sonesta Hotels

• 4:15 PM Wrap