Media Buying Summit in NYC

Presented by

November 17, 2022

Thursday

,

November

17 -

Thursday

,

November

17

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1: November 15th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Babs Rangaiah, Executive Coach, Fractional CMO, Media & Web3 Consultant

9:10 AM

Campaign Success Story

Ryan Anderson, Executive Director, Consumer Health, Quest

9:15 AM

Fireside Chat

Ryan Anderson, Executive Director, Consumer Health, Quest

Moderated by: Sadie Spooner, AVP, Sales, Connatix

9:45 AM

Fireside Chat

Lauren Busch, Vice President of Audience Strategy and Distribution, Blackrock

Moderated by: Michael Katz, Senior Manager, Strategic Accounts and Financial Services Lead, LinkedIn Marketing Solutions

10:15 AM

Fireside Chat

Aaron Sobol, Head of Media Investment and Partnerships, Unilever

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Josh Palau, SVP, Growth Marketing & Media, LendingTree

Moderated by: Erica Meyer, VP Account Management, Simulmedia

11:45 AM

Fireside Chat

Ralph Conserva, Director of Media - Michelob, ULTRA Brand Family, Anheuser Busch

Moderated by: Renee Paris, VP Customer Success, Ogury

12:15 PM

Fireside Chat

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated by: Harry Markuse, Sr. Director of Sales, PadSquad

12:45 PM

Lunch

2:15 PM

Fireside Chat

Jocelin Schultz, Head of Media & Digital, North America, Consumer Health, Johnson & Johnson

Moderated by: Trisha Tolly, Director of Media Partnerships, Crisp

2:45 PM

Fireside Chat

Daniel Bueckman, Senior Director, Global Paid Media, Mailchimp, Intuit

Moderated by: Diana Luu, Sr. Director Strategic Accounts & Canada Country Manager, LinkedIn

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Sabrina Cherubini, Senior Vice President Brand & Digital, Hanky Panky

Moderated by: Shamsul Chowdhury, EVP, Paid Social, Jellyfish

4:00 PM

Fireside Chat

Bruce Harwood, Director, Enterprise Media, Aetna

Moderated by: Jennifer Starr, Head of Industry, FinServ, Telco & Health, Nextdoor

4:30 PM

Panel

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Marcela Maryniak, Senior Director, Media, Altice USA

Moderated by: Dave Rivera, Head of Channel Partnerships, Vistar

5:00 PM

Wrap

‍

Day 2: November 16th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Paul Suchman, CMO, Audacy

9:15 AM

Fireside Chat

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health

Moderated by: Lynette Kaylor, SVP, Head of Sales, FuboTV

9:45 AM

Fireside Chat

Craig Elimeliah, Chief Experience Design Officer, VMLY&R

Moderated by: Josh Lustgarten, Vice President, Monetization, TextNow

10:15 AM

Fireside Chat

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Moderated by: Evan Krauss, SVP Global Buyer Development, Index Exchange

10:45 AM

Media Investment - Trends, Tactics, Technologies for 2023

Paolo Provincialli, Head of Paid Media Strategy & Operations, LinkedIn

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Bryana Georgakas, Sr. Director of Brand Solutions, VideoAmp

11:30 AM

Fireside Chat: How Danone Diversified its Media Buying to Include More Minority-Owned Publishers & Diverse Content Creators

Mike Sallette, Vice President, Media, Danone

Moderated by: Ken Harlan, Founder and CEO, Mobilefuse

12:00 PM

Fireside Chat

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Sarah Hemker, Group Director, Teads

12:30 PM

Lunch

1:45 PM

Fireside Chat

Ali Giordano, Vice President, Global Sponsorships and Consumer Marketing, Mastercard

Moderated by: Aruna Natarajan, President, Client and Growth, Essence Global

2:15 PM

Fireside Chat

Brian Costello, Performance Driven Marketing & Head of Digital Services Demand Generation, General Motors

Moderated by: Jen Smith, Head of Industry Automotive, Ampersand

2:45 PM

Fireside Chat

James Gregson, Creative Director, LEGO

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

4:00 PM

Wrap

‍

Day 3: November 17th

9:30 AM

Breakfast & Registration

10:25 AM

Opening Remarks

Emcee

Paul Kontonis, Chief Marketing Officer, Revry

10:30 AM

Fireside Chat

Katherine Freeley, Global Head Media & Digital, Procurement, Novartis

Moderated by: Ed Maher, Regional VP, Client Partnerships, Clear Channel Outdoor

11:00 AM

Fireside Chat

Jared Brody, Vice President Acquisition, Resident

Moderated by: Lorianne Lacey Cunha, Senior Client Partner, IZEA

11:30 AM

Fireside Chat

Alicia Parker, Chief Marketing Officer & Managing Director, Tishman Speyer

Moderated by: Paul Kontonis, Chief Marketing Officer, Revry

12:00 PM

Lunch

1:30 PM

Fireside Chat

Casey DePalma McCartney, Senior Director, External Communications and Engagement, Unilever

Moderated by: Addi McCauley, Executive Director, Client Development Innovation, IZEA

2:00 PM

Fireside Chat

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

2:30 PM

Wrap

AGENDA

Day 1: November 15th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Babs Rangaiah, Executive Coach, Fractional CMO, Media & Web3 Consultant

9:10 AM

Campaign Success Story

Ryan Anderson, Executive Director, Consumer Health, Quest

9:15 AM

Fireside Chat

Ryan Anderson, Executive Director, Consumer Health, Quest

Moderated by: Sadie Spooner, AVP, Sales, Connatix

9:45 AM

Fireside Chat

Lauren Busch, Vice President of Audience Strategy and Distribution, Blackrock

Moderated by: Michael Katz, Senior Manager, Strategic Accounts and Financial Services Lead, LinkedIn Marketing Solutions

10:15 AM

Fireside Chat

Aaron Sobol, Head of Media Investment and Partnerships, Unilever

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Josh Palau, SVP, Growth Marketing & Media, LendingTree

Moderated by: Erica Meyer, VP Account Management, Simulmedia

11:45 AM

Fireside Chat

Ralph Conserva, Director of Media - Michelob, ULTRA Brand Family, Anheuser Busch

Moderated by: Renee Paris, VP Customer Success, Ogury

12:15 PM

Fireside Chat

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated by: Harry Markuse, Sr. Director of Sales, PadSquad

12:45 PM

Lunch

2:15 PM

Fireside Chat

Jocelin Schultz, Head of Media & Digital, North America, Consumer Health, Johnson & Johnson

Moderated by: Trisha Tolly, Director of Media Partnerships, Crisp

2:45 PM

Fireside Chat

Daniel Bueckman, Senior Director, Global Paid Media, Mailchimp, Intuit

Moderated by: Diana Luu, Sr. Director Strategic Accounts & Canada Country Manager, LinkedIn

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Sabrina Cherubini, Senior Vice President Brand & Digital, Hanky Panky

Moderated by: Shamsul Chowdhury, EVP, Paid Social, Jellyfish

4:00 PM

Fireside Chat

Bruce Harwood, Director, Enterprise Media, Aetna

Moderated by: Jennifer Starr, Head of Industry, FinServ, Telco & Health, Nextdoor

4:30 PM

Panel

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Marcela Maryniak, Senior Director, Media, Altice USA

Moderated by: Dave Rivera, Head of Channel Partnerships, Vistar

5:00 PM

Wrap

‍

Day 2: November 16th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Paul Suchman, CMO, Audacy

9:15 AM

Fireside Chat

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health

Moderated by: Lynette Kaylor, SVP, Head of Sales, FuboTV

9:45 AM

Fireside Chat

Craig Elimeliah, Chief Experience Design Officer, VMLY&R

Moderated by: Josh Lustgarten, Vice President, Monetization, TextNow

10:15 AM

Fireside Chat

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Moderated by: Evan Krauss, SVP Global Buyer Development, Index Exchange

10:45 AM

Media Investment - Trends, Tactics, Technologies for 2023

Paolo Provincialli, Head of Paid Media Strategy & Operations, LinkedIn

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Bryana Georgakas, Sr. Director of Brand Solutions, VideoAmp

11:30 AM

Fireside Chat: How Danone Diversified its Media Buying to Include More Minority-Owned Publishers & Diverse Content Creators

Mike Sallette, Vice President, Media, Danone

Moderated by: Ken Harlan, Founder and CEO, Mobilefuse

12:00 PM

Fireside Chat

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Sarah Hemker, Group Director, Teads

12:30 PM

Lunch

1:45 PM

Fireside Chat

Ali Giordano, Vice President, Global Sponsorships and Consumer Marketing, Mastercard

Moderated by: Aruna Natarajan, President, Client and Growth, Essence Global

2:15 PM

Fireside Chat

Brian Costello, Performance Driven Marketing & Head of Digital Services Demand Generation, General Motors

Moderated by: Jen Smith, Head of Industry Automotive, Ampersand

2:45 PM

Fireside Chat

James Gregson, Creative Director, LEGO

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

4:00 PM

Wrap

‍

Day 3: November 17th

9:30 AM

Breakfast & Registration

10:25 AM

Opening Remarks

Emcee

Paul Kontonis, Chief Marketing Officer, Revry

10:30 AM

Fireside Chat

Katherine Freeley, Global Head Media & Digital, Procurement, Novartis

Moderated by: Ed Maher, Regional VP, Client Partnerships, Clear Channel Outdoor

11:00 AM

Fireside Chat

Jared Brody, Vice President Acquisition, Resident

Moderated by: Lorianne Lacey Cunha, Senior Client Partner, IZEA

11:30 AM

Fireside Chat

Alicia Parker, Chief Marketing Officer & Managing Director, Tishman Speyer

Moderated by: Paul Kontonis, Chief Marketing Officer, Revry

12:00 PM

Lunch

1:30 PM

Fireside Chat

Casey DePalma McCartney, Senior Director, External Communications and Engagement, Unilever

Moderated by: Addi McCauley, Executive Director, Client Development Innovation, IZEA

2:00 PM

Fireside Chat

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

2:30 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

Address | Day 1 | Tuesday, November 15

438 West 33rd Street

New York, NY 10001

Address | Day 2 & 3 | Wednesday - Thursday, November 16 & 17:

Mastro's Steakhouse

1285 6th Ave,

New York, NY 10019

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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