Media Buying Summit in NYC

Presented by
Presented by

November 17, 2022

Thursday

,

November

17

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Thursday

,

November

17

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0
0

Featured speakers:

  • Ryan Anderson, Executive Director, Consumer Health - Brand & DTC, Quest Diagnostics
  • Lauren Busch, Vice President of Audience Strategy and Distribution, Blackrock
  • Aaron Sobol, Head of Media Investment and Partnerships, Unilever
  • Josh  Palau, SVP, Growth Marketing & Media, LendingTree
  • Ralph Conserva, Director of Media - Michelob ULTRA Brand Family, Anheuser Busch
  • Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton
  • Jocelin Schultz, Head of Media & Digital, North America, Consumer Health, Johnson & Johnson
  • Daniel Bueckman, Senior Director, Global Paid Media, Mailchimp, Intuit
  • Sabrina Cherubini, SVP Brand & Digital, Hanky Panky
  • Bruce Harwood, Director, Enterprise Media, Aetna
  • Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA
  • Marcela Maryniak, Senior Director, Media, Altice USA
  • Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health
  • Craig Elimeliah, Chief Experience Design Officer, VMLY&R
  • Adam Benaroya, Director, Global Media Capabilities & Operations,  Johnson & Johnson Consumer Health
  • Mike Sallette, Vice President, Media, Danone
  • Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media
  • Ali Giordano, Vice President, Global Sponsorships and Consumer Marketing, Mastercard
  • Brian Costello, Performance Driven Marketing & Head of Digital Services Demand Generation, General Motors
  • James Gregson, Creative Director, LEGO
  • Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports
  • Paolo Provincialli, Head of Paid Media Strategy & Operations, LinkedIn
  • Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media
  • Katherine Freeley, Global Head Media & Digital, Procurement, Novartis
  • Jared Brody, Vice President Acquisition, Resident
  • Alicia Parker, Chief Marketing Officer & Managing Director, Tishman Speyer
  • Casey DePalma McCartney, Senior Director, External Communications and Engagement, Unilever
  • Sally Barton, Marketing Excellence Lead, US Mondelēz International

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1: November 15th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Babs Rangaiah, Executive Coach, Fractional CMO, Media & Web3 Consultant

9:10 AM

Campaign Success Story

Ryan Anderson, Executive Director, Consumer Health, Quest

9:15 AM

Fireside Chat

Ryan Anderson, Executive Director, Consumer Health, Quest

Moderated by: Sadie Spooner, AVP, Sales, Connatix

9:45 AM

Fireside Chat

Lauren Busch, Vice President of Audience Strategy and Distribution, Blackrock

Moderated by: Michael Katz, Senior Manager, Strategic Accounts and Financial Services Lead, LinkedIn Marketing Solutions

10:15 AM

Fireside Chat

Aaron Sobol, Head of Media Investment and Partnerships, Unilever

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Josh Palau, SVP, Growth Marketing & Media, LendingTree

Moderated by: Erica Meyer, VP Account Management, Simulmedia

11:45 AM

Fireside Chat

Ralph Conserva, Director of Media - Michelob, ULTRA Brand Family, Anheuser Busch

Moderated by: Renee Paris, VP Customer Success, Ogury

12:15 PM

Fireside Chat

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated by: Harry Markuse, Sr. Director of Sales, PadSquad

12:45 PM

Lunch

2:15 PM

Fireside Chat

Jocelin Schultz, Head of Media & Digital, North America, Consumer Health, Johnson & Johnson

Moderated by: Trisha Tolly, Director of Media Partnerships, Crisp

2:45 PM

Fireside Chat

Daniel Bueckman, Senior Director, Global Paid Media, Mailchimp, Intuit

Moderated by: Diana Luu, Sr. Director Strategic Accounts & Canada Country Manager, LinkedIn

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Sabrina Cherubini, Senior Vice President Brand & Digital, Hanky Panky

Moderated by: Shamsul Chowdhury, EVP, Paid Social, Jellyfish

4:00 PM

Fireside Chat

Bruce Harwood, Director, Enterprise Media, Aetna

Moderated by: Jennifer Starr, Head of Industry, FinServ, Telco & Health, Nextdoor

4:30 PM

Panel

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Marcela Maryniak, Senior Director, Media, Altice USA

Moderated by: Dave Rivera, Head of Channel Partnerships, Vistar

5:00 PM

Wrap

Day 2: November 16th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Paul Suchman, CMO, Audacy

9:15 AM

Fireside Chat

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health

Moderated by: Lynette Kaylor, SVP, Head of Sales, FuboTV

9:45 AM

Fireside Chat

Craig Elimeliah, Chief Experience Design Officer, VMLY&R

Moderated by: Josh Lustgarten, Vice President, Monetization, TextNow

10:15 AM

Fireside Chat

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Moderated by: Evan Krauss, SVP Global Buyer Development, Index Exchange

10:45 AM

Media Investment - Trends, Tactics, Technologies for 2023

Paolo Provincialli, Head of Paid Media Strategy & Operations, LinkedIn

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Bryana Georgakas, Sr. Director of Brand Solutions, VideoAmp

11:30 AM

Fireside Chat: How Danone Diversified its Media Buying to Include More Minority-Owned Publishers & Diverse Content Creators

Mike Sallette, Vice President, Media, Danone

Moderated by: Ken Harlan, Founder and CEO, Mobilefuse

12:00 PM

Fireside Chat

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Sarah Hemker, Group Director, Teads

12:30 PM

Lunch

1:45 PM

Fireside Chat

Ali Giordano, Vice President, Global Sponsorships and Consumer Marketing, Mastercard

Moderated by: Aruna Natarajan, President, Client and Growth, Essence Global

2:15 PM

Fireside Chat

Brian Costello, Performance Driven Marketing & Head of Digital Services Demand Generation, General Motors

Moderated by: Jen Smith, Head of Industry Automotive, Ampersand

2:45 PM

Fireside Chat

James Gregson, Creative Director, LEGO

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

4:00 PM

Wrap

Day 3: November 17th

9:30 AM

Breakfast & Registration

10:25 AM

Opening Remarks

Emcee

Paul Kontonis, Chief Marketing Officer, Revry

10:30 AM

Fireside Chat

Katherine Freeley, Global Head Media & Digital, Procurement, Novartis

Moderated by: Ed Maher, Regional VP, Client Partnerships, Clear Channel Outdoor

11:00 AM

Fireside Chat

Jared Brody, Vice President Acquisition, Resident

Moderated by: Lorianne Lacey Cunha, Senior Client Partner, IZEA

11:30 AM

Fireside Chat

Alicia Parker, Chief Marketing Officer & Managing Director, Tishman Speyer

Moderated by: Paul Kontonis, Chief Marketing Officer, Revry

12:00 PM

Lunch

1:30 PM

Fireside Chat

Casey DePalma McCartney, Senior Director, External Communications and Engagement, Unilever

Moderated by: Addi McCauley, Executive Director, Client Development Innovation, IZEA

2:00 PM

Fireside Chat

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

2:30 PM

Wrap

AGENDA

Day 1: November 15th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Babs Rangaiah, Executive Coach, Fractional CMO, Media & Web3 Consultant

9:10 AM

Campaign Success Story

Ryan Anderson, Executive Director, Consumer Health, Quest

9:15 AM

Fireside Chat

Ryan Anderson, Executive Director, Consumer Health, Quest

Moderated by: Sadie Spooner, AVP, Sales, Connatix

9:45 AM

Fireside Chat

Lauren Busch, Vice President of Audience Strategy and Distribution, Blackrock

Moderated by: Michael Katz, Senior Manager, Strategic Accounts and Financial Services Lead, LinkedIn Marketing Solutions

10:15 AM

Fireside Chat

Aaron Sobol, Head of Media Investment and Partnerships, Unilever

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

10:45 AM

Networking Break

11:15 AM

Fireside Chat

Josh Palau, SVP, Growth Marketing & Media, LendingTree

Moderated by: Erica Meyer, VP Account Management, Simulmedia

11:45 AM

Fireside Chat

Ralph Conserva, Director of Media - Michelob, ULTRA Brand Family, Anheuser Busch

Moderated by: Renee Paris, VP Customer Success, Ogury

12:15 PM

Fireside Chat

Rebecca Panico, Senior Director, Media Strategy & Planning, Hilton

Moderated by: Harry Markuse, Sr. Director of Sales, PadSquad

12:45 PM

Lunch

2:15 PM

Fireside Chat

Jocelin Schultz, Head of Media & Digital, North America, Consumer Health, Johnson & Johnson

Moderated by: Trisha Tolly, Director of Media Partnerships, Crisp

2:45 PM

Fireside Chat

Daniel Bueckman, Senior Director, Global Paid Media, Mailchimp, Intuit

Moderated by: Diana Luu, Sr. Director Strategic Accounts & Canada Country Manager, LinkedIn

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Sabrina Cherubini, Senior Vice President Brand & Digital, Hanky Panky

Moderated by: Shamsul Chowdhury, EVP, Paid Social, Jellyfish

4:00 PM

Fireside Chat

Bruce Harwood, Director, Enterprise Media, Aetna

Moderated by: Jennifer Starr, Head of Industry, FinServ, Telco & Health, Nextdoor

4:30 PM

Panel

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

Marcela Maryniak, Senior Director, Media, Altice USA

Moderated by: Dave Rivera, Head of Channel Partnerships, Vistar

5:00 PM

Wrap

Day 2: November 16th

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Emcee

Paul Suchman, CMO, Audacy

9:15 AM

Fireside Chat

Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health

Moderated by: Lynette Kaylor, SVP, Head of Sales, FuboTV

9:45 AM

Fireside Chat

Craig Elimeliah, Chief Experience Design Officer, VMLY&R

Moderated by: Josh Lustgarten, Vice President, Monetization, TextNow

10:15 AM

Fireside Chat

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Moderated by: Evan Krauss, SVP Global Buyer Development, Index Exchange

10:45 AM

Media Investment - Trends, Tactics, Technologies for 2023

Paolo Provincialli, Head of Paid Media Strategy & Operations, LinkedIn

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Bryana Georgakas, Sr. Director of Brand Solutions, VideoAmp

11:30 AM

Fireside Chat: How Danone Diversified its Media Buying to Include More Minority-Owned Publishers & Diverse Content Creators

Mike Sallette, Vice President, Media, Danone

Moderated by: Ken Harlan, Founder and CEO, Mobilefuse

12:00 PM

Fireside Chat

Kara Cassella, Director, Audience Strategy, HBO/HBO Max, Warner Media

Moderated by: Sarah Hemker, Group Director, Teads

12:30 PM

Lunch

1:45 PM

Fireside Chat

Ali Giordano, Vice President, Global Sponsorships and Consumer Marketing, Mastercard

Moderated by: Aruna Natarajan, President, Client and Growth, Essence Global

2:15 PM

Fireside Chat

Brian Costello, Performance Driven Marketing & Head of Digital Services Demand Generation, General Motors

Moderated by: Jen Smith, Head of Industry Automotive, Ampersand

2:45 PM

Fireside Chat

James Gregson, Creative Director, LEGO

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Kristin Connelly, VP of Global Brand Marketing, Activision Blizzard Esports

Moderated by: Nicole Muscatello, RVP of Sales, Undertone

4:00 PM

Wrap

Day 3: November 17th

9:30 AM

Breakfast & Registration

10:25 AM

Opening Remarks

Emcee

Paul Kontonis, Chief Marketing Officer, Revry

10:30 AM

Fireside Chat

Katherine Freeley, Global Head Media & Digital, Procurement, Novartis

Moderated by: Ed Maher, Regional VP, Client Partnerships, Clear Channel Outdoor

11:00 AM

Fireside Chat

Jared Brody, Vice President Acquisition, Resident

Moderated by: Lorianne Lacey Cunha, Senior Client Partner, IZEA

11:30 AM

Fireside Chat

Alicia Parker, Chief Marketing Officer & Managing Director, Tishman Speyer

Moderated by: Paul Kontonis, Chief Marketing Officer, Revry

12:00 PM

Lunch

1:30 PM

Fireside Chat

Casey DePalma McCartney, Senior Director, External Communications and Engagement, Unilever

Moderated by: Addi McCauley, Executive Director, Client Development Innovation, IZEA

2:00 PM

Fireside Chat

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

2:30 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address | Day 1 | Tuesday, November 15

438 West 33rd Street

New York, NY 10001

Address | Day 2 & 3 | Wednesday - Thursday, November 16 & 17:

Mastro's Steakhouse

1285 6th Ave,

New York, NY 10019


IBM Croissants & Conversations

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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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